COUNTRY ROAD

A Macro-Environment Analysis

Submitted to
M. Nazmul Amin, Ph.D.S

Presented by
Sadia Zaman -2135544690
Farid Ahmed-2135404090
Md Hasibul Hossain-213544690
Kamruzzaman Shohug-2135467690
EMBA-690,SUMMER 2023
01
INTRODUCTION
Country Road (CR)
An iconic brand of Australia
“
If all you're trying to do is essentially the
same thing as your rivals, then it's unlikely
that you'll be very successful. ”
—Michael Porter
OBJECTIVES
Macro/ General Environmental
Factors of CR
● Global Segment
● Economic Segment
● Political & Legal
Why do we need to analyse
external environment?
➢ Identifying Opportunities and Threats
➢ Strategic Decision-Making
➢ Risk Management
➢ Competitor Analysis
➢ Market Segmentation and Targeting
➢ Regulatory Compliance
➢ Innovation and Adaptation
➢ Resource Allocation
➢ Sustainability and Ethics
➢ Long-Term Planning

In summary, analyzing the macro environment provides organizations with a holistic view of the external
factors that impact their operations. This knowledge empowers them to make informed decisions,
navigate challenges, seize opportunities, and ultimately enhance their competitiveness and sustainability
in a dynamic and ever-changing world.
 GLOBAL
02 SEGMENT
Macro Environment
Analysis
Key Factors
● Changes in global trade:
To follow globalization US apparel Market capture by different local and international companies thus country
road have face a fierce competition .Also it has change its business from Wholesaler to Retailer in US market
with doing any proper R&D.
● Trade agreements among regional trade blocs (NAFTA, EU, ASEAN):
A successive wave of trade liberalization policies in the 1990s, including the North American Free Trade
Agreement (NAFTA) in 1994, effectively wiped out most import restrictions and duties on foreign-made
clothing. American retailers increasingly looked to suppliers in the Global South for all manufacturing needs.
● The emergence of the Indian and Chinese economies:
As some buyers in US market already purchase goods from china at lower price on the other hand country road
try to establish its premium quality of goods with premium price thus it have not earn it s target revenue
 ECONOMIC
03 SEGMENT
Macro Environment
Analysis
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 POLITICAL &

04 LEGAL SEGMENT
Macro Environment
Analysis
KEY FACTORS
Government policy
● The Omnibus Trade and Competitiveness Act of 1988:

Taxation law
● The Generalized System of Preferences (GSP)
● North American Free Trade Agreement (NAFTA)

Labor law
● FLSA, NLRA, OSHA
● Worker Adjustment and Retraining Notification Act (WARN Act) of 1988

Trade practices
● Unhealthy trade practice
CONCLUSION
Overall, it was a mix situation in terms of social, economical,legal and political
context. The business still made the choice to go into the industry since they thought
the revenue could outweigh the risks involved.

In the end, Country Road's failure was complicated and a result of several of factors.
REFERENCES
1. Alam, Q., & Majumdar, N. A. (2011). Cases in business and management. Tilde Publishing and Distribution.

2. North American Free Trade Agreement (NAFTA). (n.d.). United States Trade Representative.

https://ustr.gov/about-us/policy-offices/press-office/ustr-archives/north-american-free-trade-agreement-nafta

3. U.S. Bureau of Labor Statistics home page. (n.d.). https://www.bls.gov/

4. World Bank Open Data. (n.d.-a). World Bank Open Data.

https://data.worldbank.org/indicator/NY.GDP.PCAP.KD.ZG?end=1988&locations=AU-US&start=1980&view=chart

5. World Bank Open Data. (n.d.-b). World Bank Open Data.

https://data.worldbank.org/indicator/FP.CPI.TOTL.ZG?end=1989&locations=AU-US&start=1981