Professional Documents
Culture Documents
Ribs and Wings
Ribs and Wings
The following is a feasibility study written for Ribs and Wings that will be
located at Capitol Hills, Purok 6, Bulanao Centro, Tabuk City, Kalinga within
the vicinity of various offices of government agencies and a university. It offers
different flavors of chicken wings and pork ribs. It will be for dine in, take-out
and delivery.
Ribs and Wings will have a manager who will be in charge of the over-all
operations of the business. It will also have a cook, a food server/dish washer
and delivery man/helper.
For its technological needs, the proposed business will need various
equipment which are readily available from local suppliers and online sellers
and will be purchased fourteen (14) days before opening date.
Ribs and Wings projects to have an income of P284,806.67 after tax and
a net worth of P281,606.67 for its first year of operations. At the end of five
years, it will have a P697,733.87 income after tax and a net worth of
P366,696.33 with a total of P2.5 million of withdrawals.
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TABLE OF CONTENTS
Page
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INTRODUCTION
The opening of two fast food giants in the city namely Jollibee and Mang
Inasal are a go signal that the appetite of Tabukeños is slowly shifting from our
traditional taste of foods. We Kalinga people grew up consuming foods that are
stewed or sinabawan in terms of meat and vegetables. Thus, when formal
establishments started to flourish, bulalo and pinapaitan were the rising stars.
Then came a time where pancit and batil-patong became the staple go-to for
day diners. Not long after, the rise of K-pop influence gave way to Samgyupsal
Restaurants. Tabuk City may have been late on the craze for a few years, but it
slowly caught up. Today, every corner you turn, Korean restaurants are surely
in the vicinity. Perhaps this trend in recent years inspired some business
owners to open restaurants that are a little pricey than their contemporaries.
They offer menus that range from grilled to premium steaks that you can only
find in older, larger, and highly urbanized cities. From roadside eateries, kubo-
kubo panciterias, stall type food stalls to full time restaurants. Truly, Tabuk
City is a flourishing food hub that can offer an almost complete gastronomic
adventure. I said almost complete because this city lacks a fulltime Chicken
Wings and Pork Ribs Restaurants.
Ribs and Wings will be a restaurant type food establishment that will
mainly serve pork ribs and chicken wings. These are all foods that are best
consumed with the use of your hands and not with spoon and fork. This will
stay true to the dining style of every yKalinga that will allow them to enjoy
various flavors of sauces that are inspired from international cuisines.
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1. MARKET VIABILITY
DEMAND
Out of all the more than 200 known food establishments in Tabuk city,
there are only less than 20 full time restaurants that includes chicken in
their “main” menu and only one refreshment hub (Wings N’ Teas Unlimited)
that has chicken wings as its flagship menu. On the other hand, you cannot
find any food establishment that offers pork ribs within the city and the
province as a whole.
TARGET MARKET
All the major neighboring cities have a large customer base for Chicken
Wings that appeals to Gen-Zs and partnering it with Pork Ribs targets
Millennials and Gen Xs.
The accessibility and prevalence of social media use in these age groups
contributes to the appeal of these products to the said target customer base.
No matter what city you are, a post of a friend from another city will make
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you crave for a certain food. Food aesthetics and plating will be a major
trademark of this restaurant. This will encourage patrons to take pictures
and share on mainstream social media.
COMPETITIVE ANALYSIS
The proposed location will be at Capitol Hills, Purok 6, Bulanao Centro,
Tabuk City, Kalinga, just within the vicinity of various government offices
such as the offices of the Provincial Government (Provincial Capitol),
Department of the Interior and Local Government (DILG), Bureau of Fire
Protection (BFP), Commission on Elections (COMELEC), Commission on
Audit - Provincial Satellite Auditing Office (COA-PSAO), Bureau of Internal
Revenue (BIR), Department of Labor and Employment (DOLE), National
Irrigation Administration (NIA), Department of Public Works and Highways
(DPWH) and the Kalinga State University (KSU). Since the available
commercial areas for lease in the area are about 15-20sqm, the proposed
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business will have a capacity of about 4 to 5 tables at 4 seats per table. It
will also market the product brand as a takeout/pick up restaurant. Free
delivery service will also be put in place for deliveries within the area for
office workers who do not want to brave the heat of the sun on lunch
breaks.
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wings (1 whole wings cut into 2-pcs to make a drummete and a
wingette) at P109.00 with rice and a side of fries or mojos, definitely
EXTRA RICE worthy. Still worth the price compared to a 2-pcs
Jollibee Chicken Joy solo with rice at P158.00 pesos.
➔ Their chicken lover customers that belong to our target market would
surely want to try our chicken wings. Jollibee is both a competitor,
but at the same time an ally for establishing a market for chicken and
a price reference basis for middle priced meals.
2. ORGANIZATIONAL VIABILITY
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Manager
Responsibilities
• Identifies and delegates responsibilities to shift leaders and staff to
ensure objectives are met and excellent service is consistently achieved
• Effectively manages the restaurant in the absence of the Restaurant
Manager
• Manages operations with passion, integrity, and knowledge while
promoting the culture and values of the restaurant
• Implements new company policies and procedures by developing plans
and instructing staff
• Provides direction to shift leaders, and staff to achieve restaurant goals
• Consistently reviews operations and staff to identify any problems,
concerns, and opportunities for improvement
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• Provides coaching and feedback to managers and staff and assess
performance on and ongoing basis
• Creates a positive guest experience by delivering a high level of service
and ensuring all staff engage guests to understand their needs and
exceed expectations
• Manages the restaurant to meet or exceed standards in food quality,
safety, and cleanliness
• Consistently monitors product and labor costs to remain within goals
• Solicits guest feedback to understand the needs and wants of
customers
• Trains and coaches staff on guest services principles and practices
• Follows the Ribs and Wings policies and procedures, including those
for cash handing and safety/security
• Assists in new menu implementation
• Develops and implement creative solutions to areas of improvement
• Assists in conducting staff and daily pre-shift meetings
• Assists in any areas of the restaurant when staffing constraints require
• Identifies employee weaknesses and retrain as necessary
Qualifications
• College Graduate of a business degree
• Previous Experience: Prior Restaurant and Management Experience
• Must have a pleasing personality
• Must be able to take direction and delegate responsibilities
• Able to work in a fast-paced environment
• Able to work nights, weekends, and holidays
• Good communicator, able to actively disseminate information across
the organization
COOK
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Description
The cook is responsible for the preparation of food and maintenance
of the kitchen utilities and equipment used in the kitchen, where the
cook will keep an updated record of the list of all kitchenware,
appliances, and equipment used in the restaurant’s daily operations.
Responsibilities
• Compiles a list of all the available kitchenware, appliances, equipment,
and supplies used in the daily operations of the restaurant.
• Maintains an updated list of said equipment and report for any
damages or losses of the like to the manager.
• In-charge of the meal preparation and service.
• Compiles the list of the day to day needs of the restaurant and in
charge of the procurement of said supplies together with the manager.
• Always maintains the cleanliness of the kitchen
Qualifications
• National Certificate II in Cookery
• Highly attentive to details
• Must possess the necessary skills in proper preparation of meals while
meeting the set standards of the restaurant in terms of quality in food
and taste.
• Able to work in a high-temperature kitchen for an extended period
• Minimum educational attainment: Senior high school graduate
• Must have considerable experience working in a restaurant kitchen
• Must be familiar with applicable regulations such as proper sanitation
pertaining to food preparation and storage
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Description
The Food Server is responsible for preparing the food and drinks and
serves them to the dining customers. He/she is also in charge of greeting
customers, monitoring the stocks, and maintaining cleanliness in the
entire establishment. The Food Server supervises and improves the
establishment's operations to ensure that customers receive the best and
most satisfying experience. He/she is also in charge of washing the
dishes.
Responsibilities
• Prepares meals, beverages, appetizers, and desserts for the customers
• Maintains cleanliness and organization of the service area
• Clears and rearranges the tables after being used by customers and
prepares it for the next batch of diners
• Issues the bill of the customers, receives, and processes their payment,
and asks customers about their experience.
• Recommends best-selling menu items to customers and attends to
their concerns as quickly as possible
Qualifications
• National Certificate II in Food and Beverage Service (FBS)
• Knowledgeable in customer relations and can perform good customer
service
• Commendable interpersonal or people skills
• Excellent time management skills and can multitask efficiently
• Willing to work in shifting schedules, extended hours, and during
weekends or holidays
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Delivery Man/ Helper
Description
The Delivery Man/ helper will delivery orders to customers and help
in the restaurant when there are no deliveries.
Responsibilities
• Organizes each day's deliveries
• Plans the route, or follow the prescribed route, for all deliveries
• Observes speed limit and obey all road signs while driving
• Delivers items to customers in a timely manner
• Answers customers' questions about the products, and provide overall
excellent customer service
• Helps in the restaurant when there are no deliveries like helping to
serve food and help clean the restaurant
• Runs errands for the restaurant
Qualifications
• National Certificate II in Driving with updated driver's license with a
clean record
• Customer service experience preferred
• Friendly, outgoing demeanor.
• Willingness to comply with company dress code.
• Ability to follow directions.
• Ability to work independently.
• Excellent organizational skills.
• Strong verbal communication skills.
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The Manager and the Cook will be full time employees while the food
server/dish washer and the delivery man/helper can be part-time workers
in two shifts.
On Legal Requirements:
The proposed business shall be compliant to the following legal
requirements prior to its operation:
Business name and registration
DTI registration
Sanitary permit
BIR registration
Mayor’s business permit
3. TECHNOLOGICAL VIABILITY
PROPOSED LOCATION
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PROPOSED BUILDING PERSPECTIVE
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PROPOSED INDOOR LAY OUT
TECHNOLOGICAL NEEDS
TOTAL P 48,500
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START UP EQUIPMENT
COST
EQUIPMENT SUPPLIER
(in Php)
Total P 56,300
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4. FINANCIAL VIABILITY
a. Stat-Up Cost
Particulars Amount
Renovation 65,000
Total P 276,800
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b. Operating Cost
c. Revenue Projections
Total Cost of Goods + 60% Mark Up = Final Price
❖ Sample: 2 Pieces Chicken Wings with Rice and Mojos @ P109.00
● 1 Kg Chicken Wings = P198.00/kg
○ 9-pcs wings per kilo
○ 2 cuts of wings per piece (divided into drumette and wingette)
○ Cost is approximately @ P11.00/cut
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● Breading
○ 1 Kg Corn Starch @ P40.00
○ 1 Kg All Purpose Flour @ P35.00
○ 150 g of Herbs and Spices @ P25.00
○ 2.15 Kg Breading Mix will cost P100.00
○ Can coat up to 35 cuts
○ Cost is approximately @ P3.00/cut
● Cooking Oil
○ 16L @ P1200.00
○ 1L can cook up to 75 cuts
○ Cost is approximately @ P1.00/cut
● Sauce
○ 1 Gallon @ P1,350.00
○ 1 Gallon = 4,500 ml
○ 10 ml can coat 1 cut
○ Cost is approximately @ P3.00/cut
● Rice
○ 1 Kg @ P40.00
○ 10 Cups Cooked Rice for every 1 Kg Rice
○ Water and Gas @ P10.00 for every kilo
○ Cost is approximately @ P5.00/serving
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● Mojos
○ 1 Kg @ P40.00
○ 50g per serving as sides
○ Salt and Oil @ P1.00 for every serving
○ Cost is approximately @ P3.00/serving
d. Sources of Financing
The financial source will be from my own savings.
e. Profitability Analysis
Financial Statements (next pages)
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RIBS AND WINGS
Statement of Financial Position
(in Philippine Pesos)
Y1 Y2 Y3 Y4 Y5
ASSETS
CURRENT ASSETS:
Cash and Cash Equivalent 146,800.00 204,339.00 299,737.30 380,274.90 595,391.80
Prepayments 27,000.00 27,000.00 27,000.00 27,000.00 27,000.00
Total Current Assets 173,800.00 231,339.00 326,737.30 407,274.90 622,391.80
NON-CURRENT ASSETS:
Technology and 69,866 34,933 86,666 43,333.
Equipment (Net) .67 .33 - .67 33
Motor Vehicle (Net) 96,000.00 72,000.00 48,000.00 24,000.00 -
Furniture and Fixtures
(Net) 64,000.00 48,000.00 32,000.00 16,000.00 -
Total Non-Current Assets 229,866.67 154,933.33 80,000.00 126,666.67 43,333.33
TOTAL ASSETS 403,666.67 386,272.33 406,737.30 533,941.57 665,725.13
LIABILITIES AND CAPITAL
Tax Payable 122,060.00 166,399.70 206,059.40 264,979.10 299,028.80
Owner's Equity, Beg 396,800.00 281,606.67 219,872.63 200,677.90 268,962.47
Add: Income 284,806.67 388,265.97 480,805.27 618,284.57 697,733.87
Less: Withdrawal 400,000.00 450,000.00 500,000.00 550,000.00 600,000.00
Owner's Equity, End 281,606.67 219,872.63 200,677.90 268,962.47 366,696.33
TOTAL LIABILITIES AND 533,94 665,72
CAPITAL 403,666.67 386,272.33 406,737.30 1.57 5.13
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RIBS AND WINGS
Statement of Financial Performance
(in Philippine Pesos)
Y1 Y2 Y3 Y4 Y5
Net Projected
2,565,000.00 2,801,000.00 3,145,000.00 3,547,000.00 3,856,000.00
Sales
Less: Cost of
1,026,000.00 1,120,400.00 1,258,000.00 1,418,800.00 1,542,400.00
Goods Sold
Gross Profit 1,539,000.00 1,680,600.00 1,887,000.00 2,128,200.00 2,313,600.00
Less: Operating Expenses
Salaries Expense 424,800.00 472,800.00 480,000.00 540,000.00 600,000.00
Depreciation 34,933.3 34,933.3 43,333.3 43,333.3
34,933.33
Expense - T & E 3 3 3 3
Depreciation 16,000.0 16,000.0 16,000.0 16,000.0 16,000.0
Expense - F & F 0 0 0 0 0
Depreciation 24,000.0 24,000.0 24,000.0 24,000.0 24,000.0
Expense - MC 0 0 0 0 0
Renovation 65,000.00 - 50,000.00
Rent 108,000.00 108,000.00 108,000.00 108,000.00 108,000.00
Electricity 144,000.00 144,000.00 144,000.00 144,000.00 144,000.00
Water 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00
Gas 43,200.00 48,000.00 60,000.00 70,800.00 79,200.00
Internet Expense 20,400.00 20,400.00 20,400.00 30,000.00 30,000.00
Meals 172,800.00 172,800.00 172,800.00 172,800.00 172,800.00
Marketing
15,000.00 15,001.00 15,002.00 15,003.00 15,004.00
Expense
Transportation
34,000.00 40,000.00 45,000.00 51,000.00 54,500.00
Expense
Total Expenses 1,132,133.33 1,125,934.33 1,200,135.33 1,244,936.33 1,316,837.33
Net Income 406,866.6 554,665. 686,864. 883,263.6 996,762.6
Subject to Tax 7 67 67 7 7
Less: Income 122,060.0 166,399.7 206,059.4 264,979.1 299,028.8
Tax (30%) 0 0 0 0 0
Net Income
284,806.67 388,265.97 480,805.27 618,284.57 697,733.87
After Tax
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RIBS AND WINGS
Projected Cash Flows
(in Philippine Pesos)
Y1 Y2 Y3 Y4 Y5
Cash Inflow
Beginning Balance - 146,800.00 204,339.00 299,737.30 380,274.90
Initial Investment 396,800.00 - - - -
Sale 2,565,000.00 2,801,000.00 3,145,000.00 3,547,000.00 3,856,000.00
2,947,800.0 4,236,274.9
Total Cash Inflow 2,961,800.00 3,349,339.00 3,846,737.30
0 0
Cash Outflow
Technology and
104,800.00 - - 130,000.00 -
Equipment
Renovation 65,000.00 - 50,000.00 - -
Furniture and
80,000.00 - - - -
Fixture
Motorcycle 120,000.00 - - - -
Supplies and
1,026,000.00 1,120,400.00 1,258,000.00 1,418,800.00 1,542,400.00
Materials
Salaries and
424,800.00 472,800.00 480,000.00 540,000.00 600,000.00
Wages
Rent 135,000.00 108,000.00 108,000.00 108,000.00 108,000.00
Electricity 144,000.00 144,000.00 144,000.00 144,000.00 144,000.00
Water 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00
Gas 43,200.00 48,000.00 60,000.00 70,800.00 79,200.00
Internet Expense 20,400.00 20,400.00 20,400.00 30,000.00 30,000.00
Meals 172,800.00 172,800.00 172,800.00 172,800.00 172,800.00
Marketing
15,000.00 15,001.00 15,002.00 15,003.00 15,004.00
Expense
Transportation
34,000.00 40,000.00 45,000.00 51,000.00 54,500.00
Expense
Tax Payment 122,060.00 166,399.70 206,059.40 264,979.10
Withdrawal 400,000.00 450,000.00 500,000.00 550,000.00 600,000.00
Total Cash 2,743,461.0 3,640,883.1
2,815,000.00 3,049,601.70 3,466,462.40
Outflow 0 0
Net Cash Inflow
146,800.00 204,339.00 299,737.30 380,274.90 595,391.80
(Outflow)
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The proposed project aims to employ Out of School Youths (OSY). It
may seem insignificant at first glance because we will only be able to employ
three (3) staff at a time up to a maximum of four (4) if the demand for our
product increases.
Out of School Youth who have not finished high school or college and
have no experience at all working at a food service industry will find it hard
to find employment today since most employers want job seekers with
experience and have at least finished a 4-year course.
A job will boost both their morale and outlook in life. This project will
become a steppingstone for them for better opportunities in the future. It
may even inspire them to become entrepreneurs once they have familiarized
themselves to the ins and outs of a small food service provider.
With this proposal, the sidewalks of Capitol Hills will be a little livelier
with an addition of another establishment. This will attract more business
owners to put up their own until the streets of capitol hills will become more
of a commercial area than mostly residential.
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Socio-Economic Paradigm of the Proposed Project
Improved
Income Family Quality of Life
Effect to the
Employee
Improved Morale
and self
Confidence
Personal
Development
Ribs and
Wings
Attract more
Business Community
Development
Human
Effect to the Resource
community Development
Taxable Income
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FINDINGS AND RECOMMENDATIONS
Findings
Ribs and Wings will be the only establishment in Tabuk City that will
offer both chicken wings and pork ribs. Its target market for the chicken wings
will be the Gen-Zs while partnering it with pork ribs will target the millennials
and Gen-Xs.
As to its organizational viability, finding a manager, cook, food
server/dish washer and a delivery man/helper will not be a problem because
people of Kalinga are hardworking cooks and trustworthy people.
As to its technological viability, all the needed equipment are readily
available from local suppliers and online sellers.
As for financial viability, as can be seen in the projected financial
statements, there is a probability of success.
Recommendations
I recommend that Ribs and Wings is feasible because you can never go
wrong in the food industry as long as you maintain a good customer
satisfaction and continue to improve your food products. Therefore, Ribs and
Wings is a “GO” project.
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APPENDICES
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