How did one of

Asia’s Top 3 Banks

leverage an innovative
engagement platform
to achieve S$24M
in new revenue?

+ 3
A
TOP
Asian
Bank
 How did one of Asia’s Top 3 Banks
leverage an innovative engagement platform
to achieve S$24M in new revenue?

THE CHALLENGE

The leading bank needed a creative and efficient

solution to increase overseas spend of their high-end
credit card customers. They needed a swift and
simple solution with least touchpoints &
integrations with their backend systems.

SOLUTION
The Perx Customer
Engagement Platform was
identified as the best solution.
The campaign leveraged
robust data assets and
campaign rules to target
a segment of credit card
users with a higher
propensity to spend.

01 03

02
Powered by Perx’s Campaign
and Rewards Management,
Gamification, and Marketing
Analytics, intelligent last-mile
engagements delivered
‘instant rewards’ to overseas
customers based on the type of
overseas credit card spend.
04
Besides improving customer
experience, the platform
delivered real time analytics
and valuable customer insights
which the credit cards team
leveraged for immediate,
impactful business decisions
and outcomes.
 + 3
A
TOP
Asian
Bank

T H E R E S U LT

Highly Engaged Customers =

Higher Conversion and Spend

21,000 91%
CUSTOMERS CUSTOMER ENGAGEMENT

The bank was able to reach out 91% of targeted customers

to 21,000 oftheir existing engaged with the campaign.
customer base.

500,000 S$ 24M
INSTANT REWARDS & CUSTOMER SPEND

Over 500,000 Instant Rewards Achieved S$24M incremental

delivered inreal time which spend from existing customers
included a total 10M which were identified as
KrisFlyer miles. high-end credit card segment
via Perx.

For more information visit www.perxtech.com or email us at success@perxtech.com