Assignment Cover Page

Programme Course Code and Title

Diploma in Business BBD2224 International Business

Student’s name / student’s id Lecturer’s name

Mr. Hing Kang Yi

Date issued Submission Deadline Indicative Weighting

26th Aug 2019 11th Nov 2019 25%

International Business: National Profiling and Market Entry (2500

Assignment title words)

This assessment assesses the following course learning outcomes

# as in KDU PG UC Learning Outcome
Course
Guide
CLO3 Discuss international trade, investment, monetary systems and regional economic
integration.

Student’s declaration

I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.

Student’s signature: Date:

Assignment brief
 International Business: National Profiling and Market Entry (2500
Assignment title words)

Purpose of this assignment

This assignment aims to give students the knowledge and understanding of the concept behind
international business. This group written assignments will guide students to understand, apply, and
integrate international business theory/models/principals and/or concepts to explain real world
scenario. The written assignments will also expose students to current and/or recognized knowledge
through support citations of authorities from published materials; academic journals, academic texts
and professional publications and business media. Lastly, this assignments aim to foster independent
learning and better time management.

Scenario
A local biscuit manufacturer of your choice is planning to expand their operation beyond Malaysia to
explore the opportunity in the Asian market. However, they have yet to decide which country to
enter first and how they should enter the country. Your team has been appointed as the business
consultant of the manufacturer of your choice to help them on their business expansion.

Task 1 (Group)
Preparing a research report (max 2500 words)

You are required to form into a group (max 5 members) and prepare a report for the chosen
company. Your research should cover, but not limited to the following key areas:

 Select a country of your choice, and justify why the country chosen is suitable through
external environmental analysis.
 Discuss if there is any trade policies or cooperation among the government of home and host
country, which will favour the proposed expansion.
 Select a market entry strategy and discuss why the strategy chosen is suitable for your
company.

Your report should be presented in professional format with not more than 2500 words. All
information should be correctly cited using Harvard Referencing format.

Evidence
Summary of evidence required by student
checklist

A report written based on a detailed analyse on a set of data collected either

Task 1 qualitative or quantitative method not more than 2500 words.

Text and font: Times New Roman, 12 font size, Justify, double spacing. All students are required to
submit their report to Turnitin. Actions will be taken when overall similarity index is exceeding 20%
and individual source exceeding 5%.

Sources of information:
Primary sources from published materials; both academic journals, academic texts and professional
publications and business media.

Secondary sources such as official website, journals, articles, magazines, newspaper and etc.
Marking Rubrics

Criteria Knowledge and Theory and Use of Resources Presentation and

Understanding Academic Rigour and Referencing Structure

%/ 40% 30% 20% 10%

Weightage

Extensive evidence of Extensive evidence of Outstanding, well-directed

80 - 100% Exceptional knowledge
relevant and perceptive integrating appropriate presentation, logically and
and in-depth understanding
Outstanding of key principles and
application of theory, supplementary sources coherently structured, using
Work and/or empirical results with accurate correct grammar , spelling and
concepts
where applicable referencing visuals

Evidence of extensive
70 - 79% Clear evidence of Excellent, well-directed
Excellent knowledge and reading of
relevant application of presentation, logically structured,
Very Good in-depth understanding of supplementary sources
using correct grammar, spelling
theory, and/or empirical
Work key principles and concepts with very few mistakes
results where applicable and visuals
in referencing

Comprehensive Very good evidence of Evidence of reading a

60 - 69% knowledge and in-depth
Good Work understanding of key
principles and concepts
Good quality presentation, well
relevant application of range of supplementary
structured, using correct
theory, and/or empirical sources with minor
grammar, spelling and visuals
results where applicable mistakes in referencing

Appropriate knowledge
50 - 59%
and understanding of key
Average work
principles and concepts
Evidence of reading
Occasional relevant directed reading and
Orderly presentation and
application of theory, some supplementary
structure with acceptable
and/or empirical results sources with some
grammar, spelling and visuals
where applicable identifiable in
referencing

Limited evidence of
Evidence of basic reading Acceptable presentation and
40 - 49% Basic knowledge of key relevant application of
only with major mistakes structure, grammar, spelling and
Marginal Fail principles and concepts only theory, and/or empirical
in referencing visuals
results

Limited and/or No evidence of relevant Minimal evidence of

0 - 39% Poor presentation and structure,
superficial knowledge of application of theory, reading and critical
Fail grammar, spelling and visuals
key principles and concepts and/or empirical results mistakes in referencing