© Understand your Arena - The Competitor (Creator) Analysis ‘We can eroate a onsonabie satay fer ou creative sde-husto Unoss we KNOW the hings tha a@ Working ané Nol Wevking fr ote erestors wn UF riche, srt hen fncing a way to derantateoureves fam them. Ths is why wa need to a ‘ompettor any if 4. identity our top competitors ‘Search across your cratve patorm (o., YouTube, Instagram, ikTok) for oer creaorssuccessily creating conten in your planned niche 2. Understand their strengths and weaknesses Lait the content they are creating and not creating. Ana\se their ganoal content strategy the cbe theyre gvng ofthe sz ofthe audience, andthoir unique song propositon (USP) 83. Map theirjourney ‘Ansiysa how each cx or got te where thay are tay In arty, tana aut how anc when they started nar reat journey and what content| impactod ir gow (both postvely and negatively). recommend using sociellado.com to get some ofthis information 4. Analyse thelr presence ‘There's probably going to be one main place asch of our compattors sits onthe intamet (YouTube, Twi, Tater, i), ba thy presence on a bunch of ther platforms and websites. Chock these ou and analyso hat works wel and what werk las wel er thom on each ofthese Diao. lly have some sot of 5. study thelr producteervices LUtimatly, o's trying to make manoy. So, chock cut what suf theyre sling or advertising and how much they sling these things for Exercises Make a st of at least 5 competitors that ae creating content in you niche Compete a competitor analysis fr. ‘Samir below. ch ofthose competitors. you need help with this, check out the example competitor analyse of Colin and © Think vou wnat are your fst impressions? What are thee stents and weaknesses?Samer oes cone 6 What eto content strategy? 4. wnat eed their nennetplatonm to grow? Wate ther background? ‘LWhal ar your frst impressions? 19. What do ther Soil tad stats ok tks? h Whet content do they make? What do you tole? | How oi thoy start? |. Who's ther arget audience”? What aro nor tunnels? Wha platrms are they on? How do they use ator piatorms thoy on? | Hou do they make money? 1M. What are they missing? 'N. What can wo steal from them? What vive shoul! we absolutely avid? Example Competitor Analysis: Colin and Samir © Quick Background (First impressions): About - Cot and Sami ell tones abou creators and cover YouTube nows and ule. ‘Visuals Iconic boght yellow tags across tures, make them instr recognisable, Focused on people's fecal expressions o ep the neadine style vel es Other -As soon as you visi the channel, you cane they make use of the community satires make teesy to become engages. Lots of sors, poll ane oat labelled avis! patoulay Ske the "Now here? Stat with these“ lay itl fools personal and fun MMisocial Blade Stats Uploads: 230 Sulbeerbere: 129k Video Views (30 Days): 23.6318 } | a ae ‘The channeled biggest sik in Subs in May 2021. This appears to be around the te they stereo do shorts onthe channel, and they alco had some high performing vos for thew metic): + How Dai 'Amolio Murdered Lata Nght 150k vows orethesSamer oes cone + Jeff Witok’s $2.4 Rill Dolor Mistake ome views 42k thes Views hava rocketed in Sep 2021 - again, hay have released a la of shots recently, an nerve wth MrBeast nd videos focused on tending cx the O’Ametios, Knaoy Lame, ans Neifx show Squld Game have pexormed realty We Some one recent shorts have gained wl over IN views: + hBeast's Squid Gamo 3.2m + Tho Suid Game Etec 16M Q Content Analysis Youtibe ‘Contant sms ta int thes buckets on YouTube 1. creators: jouney dosp ves ntrvows 2 Inte tends tute of vibes 3. Personal journey are channel growth updates ‘Thay have some very simple &efective animations nthe rasordesp-chve videos - using the yetow and inework to create strong brand NET o eA Instagram and Twitter (on tai joint nstagra & Tito: + BTS oF videos hat aro coming up + Clips tom recantvidoos + Sponsorships (nosty tech relied - Samsung special) + Advertsing merch /newsletor + tudo woes+ Personal brand bul - weekend stu, creative process ete © Strategy Analysis How did they start? From what! can $29, content stares around much more persona was + Day nthe Lio + How to Que Your Job and Travel Teoh Reviews Theit st bg action vdoo (as fr as whats publ availabe) s Beme News: A Comprehensive Review’ Sofro this point, thay had boon gaining between 2 ond 13K on videos. This video gained 61K Inwas followed by « Mle Comparison: Shure SMTB vs Rede NTIA -C8k vious How dl they grow / What ate they doing to Grow now? De they use series? They grew by creating videos about how other roars grew (longue isto fl). Goin and Samir aso have high production value and tak about things in @ no orsense, no Mui, very approachable way ‘The fst st of vdoos to gain ove Sok ows focused on Casey Nesta, en dppod when hey tied personal content again, before Gaining action trou suosesstl crater focused videos It loks ike thay'e continuing to grow by giving thei uence what they want, fllowing trends but with very high production an hat akes. Aso canning to ‘ow ve Neavy Use of shots. In he lat month of uploads, 1 shorts and 7 videos. ‘They civestying with ntemet tends as wel as cesir focuses - comparing Reblox to the Mataverso, sling NF, Video Gamas and Cancers Are they search vs browee? Whe's their target audience? Target audlence ety o be between 16:35 - An auclence tats aware of :oK ends an lage estos - Mose Of us hat grew Up wth YT And ae intacestc inte tre oftEven though they make videos about rears wh quite young audlences, thew videos dont tke me a: being for high anergy Kis. Theyre more manure as they lookin depth at the strtogy behind creators channels and business ventures in an easy to-igest way What are ther funnels? What platforms are they on? How do they use other platforms they're on? ‘They nave a one page website which Inks othe othe Soil channels, a8 Welles Podcast. doesnt however Ink other newsletter The Pubich Press This can be founin bio inks on Tater, a instagram ‘The Podeastrevews a la of te same topes as he YouTube channel btn sighty more depth (each pod episode i longer han is YT counterpat) though the canton i lags the same. Maybe sight Iss cut version How do they make money? ‘Their online course i old tough the platen Moment - "YouTube Storyteling: How To Make Vid = that People Share with Col From what | can sea, ths ist heavily pushed anywhere. [found tin the descriptions ofthe videos Usted under the te stamps. Thay also make money trough brand deat, ong tam Samsung sponsorship, merch, NET. ‘They madi a vdeo about he process of croting rvenue stsams-a naw series parnorship with Samsung funny enough, rere tons _, Aver GING Fe, ‘Beiwv DEAS , SENSE sai SENSE Duara > j —— a Wihatare they missing?|r more mosty dog aint job, What may cou be missing -ahaugh rm ot sige how wl wh Mak brand 6a ow odo yous ‘They focus onthe sucessful, those on he absolute op oF Ihe gsme snd go back on her Journey which Is great But get Sense ofall sti Teetng que aspirational and out of reac to people watching who may want to emulate that for themselves as an absolute beginner What can we tea! from them? Whst vibe should we absolutely avoid? +11 now in each video desertion, they have a Socton which Isis Some of elt most popula we80s We coud Steal hs and change to our own Witch more like tis kn of saction? + Trockon we should stal the clean and consistot branding vio. We'e talked about having ions foreach anton buck Lo. Crear, Podcaster, ‘maybe Tach, Estng, Auda. Paso and simple aations tila popes. + What we coud aso dos assign consistent ‘presenter people to each area. | hink poop ike to attach to personalities on YT 0 if we have Somecne (otnee tan Ax) wn consistent speaks on tech, someone who constantly speaks on edting- while aso invting on guest experts | ee Ke that cous ‘make the PTCA channal more memorable? Ws benef om tis an PTYA.as Ali faces, Ezabeth consistent presents, anc we have Bayan the PTYAteam who the delegates get 10 know. + 1 soko now he tunnels in your fe - you ha Social channels via YT a! her wobsie, and then te course and nowsleter via ho octal ‘hanna bs. I fel ie you aks a journey rune har wm ecosystem naturaly RESOURCES Notion Templ Tomato: Competitor Analysis Websites Secia lode