DOFA

MATRIX
WEKNESSES
It has only one physical point
of sale.
There is no innovation in the
brands of the products.
limited marketing strategies.
Little knowledge of the
philosophy of the company.
Delay in the panel installation
service.

THREATS
High costs in import
freight.
High level of commercial
competence.
Social insecurity.
Increase in costs.
Change in customer needs.
Innovation in competitors'
products.

STRENGTHS
Excellent client service.
Has a broad and solid
portfolio.
Experience and knowledge.
Accessibility to products
through different payment
methods.
Optimal management of
suppliers and credits.
Quality of the merchandise.

OPPORTUNITIES
Search for new products on
the market.
Use the dissatisfaction of
customers on the
competition.
Take advantage of the
December season.
Development of new
products.
Access to new technologies.