A SUBSIDIARY OF TATA

INTRODUCTION
1. What is JAGUAR LAND ROVER (JLR) ?
• Jaguar Land Rover (JLR) is a British Multinational
Automotive Company.
• It is a wholly Owned Subsidiary of Tata Motors, an Indian
Multinational Conglomerate.
• JLR was formed in 2008 when Tata Motors acquired Jaguar
cars and Land Rover from “FORD MOTOR COMPANY”.
2. What are its Products ?

JAGUAR

• JAGUAR is a British Luxury car brand that was founded

in 1992.
• Jaguar cars are known for their Sleek Design, Powerful
Engines, and Luxurious Interiors.
LAND ROVER

• LAND ROVER is a British Luxury SUV brand that was founded

in 1948.
• Land Rover vehicles are known for their Ruggedness, Off-
Road Capability, and Luxury Interiors.
HISTORY AND BACKGROUND
3. When was JLR founded?

ØJaguar Cars was founded

in 1992 and Land Rover was
founded in 1948.

ØBoth companies were Iconic British brands, but they were

struggling financially when Tata Motors acquired them.
ØTata Motors has since turned JLR around and made it a
Profitable Company.
4. Who are its Target Customers?

ü Jaguar Land Rover (JLR)

primarily targets affluent
consumers who value luxury,
performance, and off-road
capabilities in their vehicles.

ü Their target customers typically include high-income

individuals seeking premium cars and SUVs with a blend of
style, technology, and adventure, appealing to a
sophisticated and adventurous lifestyle.
5. What are it’s Key Milestones?
• Foundation (1922-1940s): The Jaguar brand was founded in 1922,
while the Land Rover brand emerged in the late 1940s.
• Merger (1968): Jaguar and Land Rover merged in 1968 to form a
single company.
• Ford Ownership (2000-2008): Ford acquired Jaguar Land Rover in
2000 and invested in new models.
• Tata Ownership (2008-Present): Tata Motors, an Indian company,
bought Jaguar Land Rover in 2008, helping stabilize the company.
• Electric Vehicles (2018-Present): JLR started developing electric
and hybrid vehicles, focusing on sustainability.
• For Future (2022 - 2030) : JLR announced plans to Invest £2.5
billion (approximately $3.5 billion USD) annually in Electric
vehicle development.
 BUSINESS MODEL
6. How does JLR make money?
§ Vehicle Sales: The primary source of income for JLR is the sale of their
luxury Jaguar and Land Rover vehicles to customers worldwide.
§ Accessories and Aftermarket: JLR sells accessories, spare parts, and
aftermarket services, providing ongoing revenue from existing vehicle
owners.
§ Leasing and Financing: JLR offers leasing and financing options to customers,
earning income from interest and leasing fees.
§ Merchandise and Licensing: They also generate revenue by licensing their
brand for merchandise such as clothing, accessories, and model cars.
§ Technology and Engineering Services: JLR occasionally partners with other
automakers, providing engineering and technology services, which can be a
source of additional income.
 FUTURE OUTLOOK
CHALLENGES :
q The Chip Shortage : The Global Chip
Shortage has been a major challenge for
the Automotive Industry, and JLR is no
exception.
q The Transition to Electric vehicles : JLR is facing the challenge of
transitioning to electric vehicles,but it faces challenges such as the
High Cost of Batteries and the Lack of Charging Infrastructure.
q Competition from Rivals : JLR faces stiff competition from rivals such
as BMW, Mercedes-Benz, and Audi.These companies are also
investing heavily in electric vehicles and luxury SUVs,which could
make it for JLR to maintain its market share.
 OPPORTUNITIES :
v Growing demand for Luxury vehicles : The Global market
for luxury vehicles is Growing, and JLR is well-positioned to
capitalize on this growth.The company has a strong brand
reputation and a wide range of luxury vehicles to offer.
v Expanding into new markets : JLR is expanding into new
markets, such as China and India.These markets offer
significant growth potential for the company.
v Investing in electric vehicles : JLR is investing heavily in
electric vehicles.This is a growing market, and JLR is well-
positioned to take advantage of it.
CONCLUSION :

o Jaguar Land Rover(JLR) is a global automotive company

with a rich history and a bright future. The company is
well-positioned to capitalize on the growing demand for
luxury vehicles and the increasing focus on sustainability. I
am confident that JLR will continue to be a leader in the
automotive industry for many years to come.