Professional Documents
Culture Documents
Elevated Ecommerce:
The Stunning Shopify
Stores of Shogun
A collection of the best ecommerce landing pages built for Shopify.
Create High-Converting
Experiences with Custom
Shopify Pages
Shopify helps ecommerce brands create powerful storefronts, simply. But it takes Get inspired by incredible Shogun-built pages
more than just your initial store setup to really rake in sales. You also need persuasive
store pages that reinforce your brand. The direct-to-consumer (DTC) brands featured in this showcase have used
several custom elements to elevate their Shopify store pages.
But why invest in making every page on your store so custom?
Check out what they’re doing right to master each type of page, including:
It comes down to what this communicates. Taking care to create consistent,
informative content tells your audience you care about detail. • Product pages. These need to look good and be built for function. This means
fast load times, on-brand visuals, and a strategic information hierarchy.
And this dedication to their experience conveys the quality of the products you sell,
helping you sell even more. • Collection pages. These pages balance information and visuals with a clear
path to learning more or checking out an individual item.
You’re letting everyone know you’ve considered it all. Every. Little. Thing.
From the look and feel of your site to your inventory management, product sourcing, • Special-offer pages. These “infomercial”-style landing pages need to excite
and shipping. customers and create urgency.
You can make customers know they’ll be taken care of from beginning to end with You’ve already put in the work to create a unique brand. Now, let’s make sure you’re
your design and details. equipped with the power to show it off!
P.S. Modifying your Shopify store into exactly what you want isn’t always
so simple. That’s where we come in. Thousands of our global customers use
Shogun Page Builder to drag and drop custom elements to create pages that lead
to more sales. You get total creative control over the look and feel of your store,
all without needing to code.
Heads up: This resource contains glimpses of store pages frozen in time.
Ecommerce is always changing, and so are these custom pages. Check them out,
though some URLs may be updated/redirected as our customer stores grow!
Build Your Store,
Your Way
All the pages in this showcase have been
Table of Contents
customized using Shogun Page Builder, Looking for inspiration from a specific vertical or brand? Jump straight to what you want to see!
the #1-rated app for Shopify Page Building.
British clothing brand Goose & Gander is known for their colorful unisex
designs—both on their clothing and their store pages.
The Highlights
• Collection pages are meant to provide an overview of an entire
category. Here, the detail is just right—with names, pricing, and colors
listed neatly beneath each image.
• The photos are a fun mix, including lifestyle and studio shots that
change color upon hover. We also love the range of diverse models,
poses, and backdrops
Elevated Ecommerce | 4
TKEES SEE THE SHOGUN-BUILT PAGE HERE ->
TKEES is a sandal brand that makes elegant, minimal footwear. They designed
this page to introduce two new strappy sandals: the Emma and the Senna.
Aside from the header and footer, the entire page was built with Shogun,
enabling TKEES to create a cohesive, custom experience.
The Highlights
• The close-up image of a strappy sandal above the fold reveals itself to be
a video (!), helping visitors explore the product from different angles.
• There’s a big emphasis on color choice. Both sandals come in five classic
shades and the entire page sticks to similarly neutral, earthy tones.
Elevated Ecommerce | 5
Under 510
Shopify URL: under510.com Page Builder elements: “Customizing product pages is essential for Under 510 because we
Vertical: Apparel • Image need to educate our customers in addition to simply driving sales.
Type of page: Product page • Video Our web pages must have an organized flow so viewers can follow
along with recommendations on fit and sizing without getting
overwhelmed with info.”
SEE THE SHOGUN-BUILT PAGE HERE -> — Gabriel Dechter, Media Manager, Under 510
Under 510 built this page to highlight their unique line of sweatpants for guys who
want a better fit.
As with most Shopify product pages, the primary goal is to convert visitors into
customers—but it’s not a hard sell. Instead, they persuade through education and
social proof.
The Highlights
• Here, lifestyle photography helps customers picture themselves wearing these
pants, balanced by informative, persuasive copy.
• We love the helpful “Find your inseam” video embedded to quell the top fear
everyone has while buying clothing online: ‘what size should I get?’
“Shogun enables us to create custom elements that look good, fit our
website theme aesthetically, and are easy to follow. One such element that’s
been especially useful is the accordion—plus, being able to save snippets
allows us to quickly use that element on different pages efficiently.”
The Highlights
• The page starts with a glowing five-star customer review (nice!). It’s the first
SEE THE SHOGUN-BUILT PAGE HERE ->
thing visitors read about the product, forming a positive impression.
• A dropdown menu of FAQs helps the brand proactively answer shopper
questions, bringing visitors one step closer to making a purchase.
• In an embedded video, the brand’s creator introduces the product, its ingredi-
ents, as well as how to best use it. A perfect blend of personable and persuasive.
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Elevated Ecommerce | 7
Mancave Inc. SEE THE SHOGUN-BUILT PAGE HERE ->
Mancave built this custom product page for their Sea Salt Shower Gel.
As visitors scroll, the page comes to life.
By including an embedded video, sections that show a close-up product
shot, and a GIF in the product images, you feel like you’re exploring the
product in its natural habitat.
The Highlights
• The brand uses visuals of the product against a rugged backdrop,
out in the wild. This intentionally matches the outdoorsy persona of the
shopper the brand aims to attract.
• Simple icons highlight important selling points at-a-glance. No need
for big blocks of text when these fun callouts can do as much to impact
the buying decision.
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Images brin
life
products to
Elevated Ecommerce | 8
Ella Baché
Shopify URL: ellabache.com Page Builder elements:
Vertical: Beauty + Skincare • Button
Type of page: Special offer page • Columns
The Highlights
• Close-up product images draw attention to the offer. The bottles
glinting in the sunlight, their alluring textures and colors—it all
sparks interest.
• When you find a formula that works, repeat it! Each block contains
the same elements—an image, a heading, a description of the offer,
and a clickable CTA—for a consistent shopping experience.
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Elevated Ecommerce | 9
Life Pal SEE THE SHOGUN-BUILT PAGE HERE ->
The Highlights
• A slider with sample videos allows customers to play around with
3D videos. A perfect example of “show don’t tell”, helping visitors
really “get” what the product can do.
• The high-quality photos are attention-grabbing and demonstrate
camera quality. This is another way the page really shows the
product in action.
• Technical specs are provided in full. Scrolling, customers see what
the camera is really capable of, informing their purchase decision.
Elevated Ecommerce | 10
Pioneer Rayz
Shopify URL: pioneerrayz.myshopify.com Page Builder elements:
Vertical: Electronics • HTML
Type of page: Product page • Image
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with HTML
On this product page for smart noise-canceling earbuds it’s easy to learn about
the features that make Pioneer Rayz earbuds unique.
The brand also cues up the idea of their companion app that helps users
fine-tune their listening experience.
The Highlights
• The feature photo gallery includes up-close shots of the earbuds in two
different colors, mimicking the in-store experience of examining the product
in person.
• Studio photography wouldn’t make for a very interesting visual here.
So, instead, Pioneer Rayz uses lifestyle photos paired with benefits-focused
copy to tell a story.
• Since the earbuds must be paired with an app to get full functionality, this page
displays the app on phone screens, helping customers see exactly what the
product can do.
Elevated Ecommerce | 11
Skout Organic SEE THE SHOGUN-BUILT PAGE HERE ->
This product page is equal parts fun and informative. It's super on-brand, cute,
and colorful.
Overall, a fantastic example of how online stores can bring their branding into every
detail of a product page.
The Highlights
• The image gallery includes a happy customer testimonial, a nutritional label,
and a lifestyle shot of a kiddo enjoying a snack by the lake. Above and beyond the
average product photos.
• Animations bring this product to life—from breaking apart the bar to show the
texture, to dancing blueberries!
• The page immediately addresses customer concerns about ingredients and
allergies. Check out the “What you’ll never find in a Skout bar” section, where they Image
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Elevated Ecommerce | 12
Funday Sweets SEE THE SHOGUN-BUILT PAGE HERE ->
Pull in
The Highlights s
with p ocial proo
roduc f
• Notice the side-by-side comparison of Funday’s Peachy Keen Hearts t revi
vs. “The Other Peach Hearts.” It’s a fast, visual way to communicate the
ews
nutritional benefits over regular candy.
• Ample reviews = powerful social proof. When people are buying
snacks—especially low-sugar alternatives—reading customer reviews
plays a huge role in conversions.
• The most important details are readily available at the top of this
page. (Think: “Zero added sugars”). Customers need only figure out
which flavor to try first.
Elevated Ecommerce | 13
Cheese Geek
Shopify URL: thecheesegeek.com Page Builder elements:
Vertical: Food + Beverage • Heading
Type of page: Collection page • Text
SEE THE SHOGUN-BUILT PAGE HERE -> In line with their mission to make tasting and discovering cheese more fun
and accessible, this brand created this page to highlight their full selection of
paired cheeseboxes.
The Highlights
• We love the use of props in product photography. The brand comes out clearly
on this page. Everything—the colors, the copy, the carefully staged photos—
screams “The Cheese Geek.”
• Visitors can see more by hovering over an image and clicking “Quick View”,
revealing a photo modal for taking a closer look without leaving the page.
“It was important that if we wanted to change the content spur of the moment,
we could. It’s really been helpful for us to have something we don’t need to
relay to a developer. We can do it all in-house as a small team. I can do it my-
self in about ten minutes.”
Elevated Ecommerce | 14
Utz
Shopify URL: utzsnacks.com Page Builder elements:
Vertical: Food + Beverage • Add to Cart
Type of page: Collection page • Product Box
Here, Utz introduces a new brand called Good Health® Organic with a line of baked
cheese puffs.
The Highlights
• Bright color-matched sections distinguish three snack options. Plus, we love
how illustrations are brought to life with animations. (Who wouldn’t love a dancing
cheese puff?)
• The CTAs are listed in order of immediacy—”buy now”, “add to grocery order”,
or “request in your store”—helping drive conversions, generate demand,
and minimize traffic waste.
• The page acts as a recreation of the snack aisle. You peruse and compare as they
describe the flavors and create a fun shopping experience.
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Elevated Ecommerce | 15
Customize to your
heart’s content
Join 18,000+ brands building custom pages for products,
promotions, limited-time offers, and collections.
With this product page, Evesleep found a way to provide all the relevant
information for customers to make an informed purchase without getting
overwhelmed.
The Highlights
• The custom layer breakdown section allows shoppers to click on
individual mattress layers for details about the materials and function
of each layer.
• After adding this section to their product pages, Evesleep saw a
7% increase in conversions! Customizing
really
sections can
ions
drive convers
• The custom-product description box embeds social proof above the fold.
Hovering on the review bar reveals a flood of five-star reviews and clicking on
it instantly scrolls to the review section so you can see what others have said.
Elevated Ecommerce | 17
The Library Ladder Company SEE THE SHOGUN-BUILT PAGE HERE ->
In this overview of their door handles, visitors can explore different styles,
choose their preferred length, and select from four different colors or
types of wood for each.
As with all of the brand’s collection pages, visitors can opt to view the
items as either a grid or a list.
The Highlights
• It’s hard not to love a big, bold header image. In this case, it has
an industrial feel with component close-ups, while also showing the
handles in a cozier setting on a closet door.
• In grid view, hovering over the products reveals an alternate image.
This allows customers to interact and see the handles before they go to
a specific product page.
• The list view provides even more context about each of the handles and
allows customers to add to cart right from the collection page.
Elevated Ecommerce | 18
Cocoon
Shopify URL: cocoonsleeping.com Type of page: Product page
Vertical: Household Goods
Cocoon designed this product page to help customers visualize how the Alice
Two-Seater Sofa Bed would fit into their space.
Besides showing tons of color options in different fabrics, the page packs loads
of information about the two-seater onto a relatively short area. (Fitting for a
space-saving sofa bed, no?)
The Highlights
• With a cool animation, this page shows shoppers exactly how the sofa converts
to a bed. So, instead of reading a description, we see it happening.
• There’s a color-coded diagram with clear measurements of the sofa bed in both
states to help customers visualize the piece in their space.
• We see oodles of color choices that visitors can preview in different fabric types
by clicking on each one.
Elevated Ecommerce | 19
GooseCreek
We really enjoy the transportive quality of this page for GooseCreek’s ‘Rays for Days’
Lush Foaming Hand Soap.
Between the beach-themed visuals and texture-rich descriptions (“lush, foaming
fragranced,” “drenching skin with decadent hydration”), we’re ready to soak up
those rays.
Shopify URL: goosecreekcandle.com Page Builder elements:
Vertical: Household Goods • Accordion The Highlights
Type of page: Product page • Image
• Prominent scent notes are listed and visualized with images of pineapple, melon,
flowers, and sandalwood. GooseCreek makes choosing the right scent easier with
images and copy.
SEE THE SHOGUN-BUILT PAGE HERE ->
• There’s a cohesive visual theme. The same design featured on the label appears
as part of a banner image under the product description.
• Besides listing key ingredients, this page also has a tab for what they never
use in their products—addressing one of the biggest customer concerns for
bath products.
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Elevated Ecommerce | 20
Helix Sleep
By emphasizing season-specific discounts, this page creates a sense of urgency that
Shopify URL: helixsleep.com Page Builder elements: nudges customers towards redeeming the offer and making a purchase.
Elevated Ecommerce | 21
Turtle's Soup
Turtle's Soup’s ecommerce store features all kinds of creative decals, stickers, cards,
Shopify URL: turtlessoup.com Page Builder elements: and gifts.
Vertical: Lifestyle • Heading Customizing their product pages allows them to inject a ton of personality with a very
Type of page: Product page • Image on-brand page.
The Highlights
• Essential details about the stickers are conveyed through images alone.
Poolside bottles decorated with the stickers convey that these babies will stick to a
range of materials and are waterproof.
• The “You may also like” section does a lot to encourage add-on, impulse buys
while making it easy to see several products at-a-glance.
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Elevated Ecommerce | 22
The Ridge
Shopify URL: ridge.com Page Builder elements:
Vertical: Apparel • Slider
Type of page: Collection page • Section
Along with sleek, functional wallets, The Ridge is serious about building a strong
brand with an exceptional ecommerce experience.
This page was designed to introduce visitors to their “redefined” wallet.
The Highlights
• A big part of ecommerce is minimizing risk. Beneath the header,
The Ridge offers a lifetime warranty, free returns, and showcases their 40,000
5-star reviews!
• Shogun’s carousel element allows shoppers to browse various styles. A simple
but effective way to mimic the in-store experience.
• With color blocking defining each section, this is a clean page that’s easy to
scroll through without feeling overwhelmed.
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uct Elevated Ecommerce | 23
Pau Hana Surf Supply SEE THE SHOGUN-BUILT PAGE HERE ->
Pau Hana Surf Supply created this page for their “hikable” standup paddle board.
This page does a great job of capturing the energy and excitement around this
product, with lifestyle photography, videos, and authoritative reviews.
The Highlights
• They aren’t just selling a product, they’re selling an experience—which is why
they lean heavily on lifestyle photography. You get to see the board in action and Conde
nse im
on the move in its to-go bag. produc portan
t info t
• Their “What’s in the box” section shows and lists exactly what the customer with t
abs
will receive. And if there are any lingering queries, their “Ask a question” block
invites visitors to message the Pau Hana Surf team directly.
Elevated Ecommerce | 24
Hummingbird
This page invites customers to get a discounted four-week health reset program that
Shopify URL: hbird.com.au Page Builder elements: bundles "blendies," a smoothie recipe book, and a bonus glass thermos.
Vertical: Wellness + Nutrition • Accordion
Type of page: Special offer page • Image The Highlights
• Button
• The “How do blendies work?” section is a clear and concise intro to the product.
Their combination of simple illustrations and copy make it easy to read and,
ahem, digest.
SEE THE SHOGUN-BUILT PAGE HERE ->
• We love the way they visualize the transformation from whole ingredients to a
blended smoothie in a single glass split down the middle.
• There are a lot of benefits, so Hummingbird provides a quick recap next to the
“Buy Now” button to clarify what’s included. Transparency helps customers feel
confident in their decision.
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Elevated Ecommerce | 25
Nuun SEE THE SHOGUN-BUILT PAGE HERE ->
Nuun created this special offer page to promote their loyalty program.
Using time-sensitive incentives (“get a free sample if you sign up by X date”),
the brand drives more signups by motivating visitors who need that extra nudge.
The Highlights
• The rotating header GIF. It’s fun, it’s eye-catching, and most importantly, it
conveys that “More points = more rewards.”
• Copy that’s both clever and clear. Nuun uses benefits-focused language to get
customers excited about bonuses (“Free stuff starts now!”), while using wit to
amplify their CTA (“Water you waiting for?”).
• There’s a solid overview of the loyalty program here (with a “how to earn points”
section and details on the three tiers), making it easier for visitors to convert.
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Elevated Ecommerce | 26
Future Kind+
Shopify URL: futurekind.com Page Builder elements:
Vertical: Wellness + Nutrition • Accordion
Type of page: Product page • Button
• Image
Simple
CTA b
drive u
conver ttons
sions
Future Kind+ customized this product page for their Ultimate Vegan Bundle—a deal
packaging up the most essential nutrients for plant-based diets.
Visitors are invited to make a one-time purchase or subscribe to save even more.
The Highlights
• With wellness products, trust is essential. So, this page includes detailed
descriptions of the items included in the bundle, including what each item is and
its benefit for the body.
• Future Kind+ goes above and beyond with a community give-back. By stating
that each sale helps rescue neglected farm animals, they give their customers
another reason to feel good about making a purchase.
Elevated Ecommerce | 27
Après
Après designed this subscription page for health-conscious customers looking
Shopify URL: drinkapres.com Page Builder elements: for a clean, tasty source of plant-based protein.
Vertical: Wellness + Nutrition • Accordion
Type of page: Product / Subscription page • HTML
• Button
“The Shogun templates help me to get my head around how
things could look, and then my branding is brought in, and
everything easily rolls into the overall look, which is great.”
SEE THE SHOGUN-BUILT PAGE HERE ->
— Christina Burton, Director of Ecommerce, Aprés
The Highlights
• Transparency is vital in the wellness industry. This page includes large
photos of the ingredients showing that Après drinks are made of “ingredients
you recognize”.
• This page uses the rule of three. Customers can:
1) Try whichever flavors they want,
2) Enjoy the convenience of “auto-replenishment,” and
3) Subscribe without making a major commitment.
• Adoring quotes from noteworthy sources, including Popsugar and Oprah
Magazine, give customers the social proof they crave.
Elevated Ecommerce | 28
Flower Moxie SEE THE SHOGUN-BUILT PAGE HERE ->
Flower Moxie built this page to showcase their Wildflower package and guide
customers through customizing arrangements, corsages, and wedding bouquets.
The Highlights
• The visuals on this page are lively and lush. Beautiful imagery is essential for an
online flower shop—or any D2C business that sells décor.
• Flower Moxie simplifies at least one aspect of stressful wedding planning.
Customers are walked through the process step-by-step, with upsell options
helpfully provided along the way.
• This page shows and tells. From the color palette overview carousel to the huge
add-on selection, brides can visualize what they’ll get before placing an order.
“Shogun has given us the ability to design Product and Collection pages
ourselves without the need for developers. It has been HUGELY instrumental
in our growth and success as a company.”
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Elevated Ecommerce | 29 lection
s
Ready to customize
your Shopify store?
Take your ecommerce store to the next level with the elements
featured throughout this showcase.