PKF ‘The Consulting House Feasibility and Best Use Studies Description: These services are typically requested by developers / lenders / investors and usually comprise of a supply and demand analysis, site characteristics / SWOT assessments, components positioning and facilties recommendations. Further it includes projections of estimated profit and loss, cash flows and investment appraisals, Variations include: ‘© pre-feasibilily study (more concise, for internal use); © amarket study; and © assite highest and best use study - involves a two-stage approach to: 1) examining muttiple site options and 2) provide a full feasibility study on the recommended option. Objectives: Most appropriate facilities unit and project positioning: Reassurance that a given development will match market and customer expectations and be sustainable; Information and analysis of any upward or downward trends in the macro and micro market; Knowledge of current and future supply in a given market place (including competitive set); Analysis of potential demand for the facility over the coming years; Detailed understanding of customer motivations, expectations and decision influencing factors; Feasible for investment or not (GO / NO GO) Investigation of a range of management options and their financial implications; Evaluation of the variables and risks to determine their likely impact on key financial indicators; '* Financial projections as the basis for operating budgets. Our Approach: O00 OOOO 01 Business Advisers to the Hotel & Property SectorsPKF ‘The Consulting House Case Study A Qatar based client acquired a 36 km2 parcel of land on the Red Sea coast nearby Hurghada, Egypt. PKF advised on the component mix and development phasing necessary to optimise the land use and generate the highest possible financial returns for the client. PKF conducted in-depth macro and micro market research (including competition analysis and best-practice benchmarking against latest generation international developments), as well as a financial viability assessment, to present the Client with a conceptual project master plan brief for the phased development of a fully integrated and themed destination resort based upon a “business led” design perspective PKF recommended components, which included a variety of hospitality facilities, gated residential community elements, community centres with retail, restaurants and bars, leisure and entertainment components, a marina, lagoons and sea-walks, an equestrian centre, site infra-structure, as well as recommendations for the “experiential” platforms and systems for the client development. Site Attractiveness Assessment ‘The Site Attractiveness Matrix employed by PKF measures the perception levels of a site related to factors relevant to different stakeholders; e.g, the market, the community and the investor. Selected Clients Site Attractiveness « Ratings ‘Market / Customer / Guests Landmark Real Estate Investment Management MAF - Mixed Use Communities Group ‘Abu Dhabi National Hotels Al Ghurair Development LLC Frimex Gulf Co. LLC ff Tamer Holdings evtanen oor Qatari Diar Real Estate Investments ns ae Emaar Aldar Properties Selected Credentials ‘* Abu Dhabi National Hotels ~ re-development of the JW Marriot Resort & Spa, Abu Dhabi, Hotel development on Saadiyat island & ADNEC. ‘* Frimex Gulf Co. LLC — proposed 4-star hotel and serviced apartment complex on the Sharjah Corniche. ‘© Al Ghurair Development LLC — several best use, market and financial feasibility studies for land bank development projects in Dubai. ‘* International Capital Trading — several market and financial feasibilty studies for development projects in ‘Abu Dhabi '* Tamer Holdings — several market and financial feasibility studies for development projects in the kingdom of Saudi Arabia, Ajman as well as Sharjah ‘* Feasibility and best use study for Abu Dhabi National Hotels for a prime site redevelopment in Abu Dhabi. '* United Integrated Tourism Company - proposed 300 keys 4-star resort & spa at Dead Sea, Jordan ‘* Landmark Real Estate Investments Management - proposed 3-star business hotel in Dubai Investment Park. Business Advisers to the Hotel & Property Sectors