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The figure of Jay Gatsby became a cultural touchstone in 20th century America. When the poor native son Gatsby tells Nick
Carraway, his only true friend and a relative of Daisy's, he was brought up wealthy and that he attended Oxford because "all my
ancestors have been educated there", MSNBC political commentator Chris Matthews sees him as the eternal American striver: "
Gatsby needed more than money: he needed to be someone who had always had it.... [T]his blind faith that he can retrofit his
very existence to Daisy's specifications is the heart and soul of The Great Gatsby. It's the classic story of the fresh start, the
second chance."[6]
"Jay Gatsby... appears to be the quintessential American male hero. He is a powerful businessman with shady connections,
drives a glamorous car... and pursues the beautiful, privileged Daisy," Michael Kimmel and Amy Aronson write.[7] In the
Handbook of American Folklore, Richard Dorson sees Gatsby as a new American archetype who made a decision to transform
himself after his first chance encounter with his mentor Dan Cody, who opens the door to riches in bootlegging. "The ragged
youth who some months later (after Gatsby drops out of St. Olaf) introduces himself to a degenerate yachtsman as Jay
Gatsby has explicitly rejected the Protestant ethic... in favor of a much more extravagant form of ambition."[8]
Referring to real life figures as Gatsby has been common in the United States, usually in reference to rich men whose rise to
prominence involved an element of deception. In a story on R. Foster Winans, a reporter for the Wall Street Journal's "Heard on
the Street" column who was fired after it was discovered he was giving advance knowledge of the columns' contents to Peter
Brant, the Seattle Post Intelligencer described Brant as "Winan's Gatsby." The article noted that Brant had changed his name
from Bornstein and said he was "a man who turned his back on his heritage and his family because he felt that being
recognized as Jewish would be a detriment to his career."[9]
The character is often used as a symbol of great wealth. Reporting in 2009 on the collapse of home prices and tourist
spending in the exclusive Hamptons on Long Island, not far from the fictional setting of Gatsby's home, the Wall Street Journal
quoted a struggling hotelier as saying "Jay Gatsby is dead."[10]
Gatsby has recently been read as a personification and representation of human-caused climate change, as "Gatsby’s life
depends on many human-centered, selfish endeavors" which are "in some part responsible for Earth’s current ecological crisis."
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