Professional Documents
Culture Documents
7ps 1
7ps 1
7ps 1
COMPETITION
All business faces competition. In all aspects, there is always a competition and
competitors. The indirect competitors of the product could be other types of
jewelry, such as bracelets, necklaces, earrings, or even fashion accessories like
scarves, hats, and bags. These products may be used by customers as an
alternative to anklets or other jewelry pieces. Additionally, other types of
adornments like body piercing, tattoos, or henna art may also be indirect
competitors.
Bracelets are considered as the company’s important indirect competitor of paper
anklets because they serve the same purpose of enhancing the wearer's
appearance and adding a decorative touch to their outfit. Both accessories adorn
the wrist or ankle, respectively, and can be used to accessorize various outfits.
As such, they compete for the same target audience: those who are looking to
enhance their appearance with decorative accessories. However, bracelets and
paper anklets may differ in the materials used, designs, and price range, which
can affect the target market, production costs, and marketing strategies .
The product we are selling is trendy and will thus help us draw more customers.
The materials we utilize to create it are also exceptionally distinctive and
environmentally sustainable. Paper anklets are eco-friendly and sustainable, as
they are made from recycled paper materials and do not contribute to
environmental pollution. Paper anklets has several advantages:
Eco-Friendly. Paper anklets are made of recyclable and biodegradable paper,
making them environment-friendly. They do not cause harm to the environment
as they disintegrate into the soil without leaving behind any toxic residues.
Cost-effective. Paper anklets are affordable and cost much less than metal or
other types of jewelry.
Lightweight and comfortable. Paper anklets are lighter in weight than metal or
other types of anklets, which makes them comfortable to wear for long periods.
Safe. Unlike metal anklets, paper anklets do not cause skin irritation or allergies,
making them safe for everyone, including people with sensitive skin.
PROMOTION
We will widely spread the information about our products through advertising it
on Facebook. We chose Facebook as the method of advertisement because it is
one of the commonly used social media platform by most people. We believe that
if we post it through the chosen type of social media, many people will get some
idea about our products.
Here are some possible ways to advertise paper anklets on Facebook:
1.Create a visually appealing image of the paper anklets and use it as the ad's
main picture. Ensure that people can see the details and colors of the anklets
clearly.
2.Highlight the unique features of the paper anklets, such as their eco-
friendliness, durability, and versatility. Use catchy phrases to draw attention, such
as "Step up your style game with our paper anklets!"
3.Leverage Facebook's targeting options to reach people who are interested in
sustainable fashion, handmade jewelry, or boho-chic accessories. You can also
target specific demographics or locations if your anklets appeal to a particular
audience.
4.Encourage engagement by asking questions or soliciting feedback from your
target audience. For example, you could share a post asking people to share
their favorite outfit to pair with paper anklets, or run a poll to see which design is
the most popular.
LOCATION
Our chosen location is very important because it can lead our desired customers
to easily see our product whether they are ought to buy it or not. As long as they
were able to check the materials that we offer to them then tendency is that we
might have a chance to explain how well our product is. We all know that a public
places contains a lot of people, therefore if you are planning to create a business
there, it is better. Being visible to the public is a benefit of conducting a business.
DISTRIBUTION CHANNELS
Direct distribution will be used to market and sell our goods. In which our
customers will buy our stuff straight from us. In this method, we could directly
show our product to a potential buyer and increase sales. For those customers
who choose not to buy it at our physical store, we might also sell our goods
through an online platform.