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  • Worksheets 9.2

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    Paritosh Tong
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    Market sectors can be defined by geography, clients, or demographics. Geographical sectors divide markets by location, client-based sectors group customers, and demographic sectors use traits like age, gender, income. Product families offer related products to serve various customer needs, allowing companies to benefit from shared resources and brand recognition. An example is a smartphone maker releasing new models with varying features at different price points under the same brand.

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    Market sectors can be defined by geography, clients, or demographics. Geographical sectors divide markets by location, client-based sectors group customers, and demographic sectors use traits like age, gender, income. Product families offer related products to serve various customer needs, allowing companies to benefit from shared resources and brand recognition. An example is a smartphone maker releasing new models with varying features at different price points under the same brand.

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    © All Rights Reserved
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    3 views2 pages

    Worksheets 9.2

    Uploaded by

    Paritosh Tong
    Market sectors can be defined by geography, clients, or demographics. Geographical sectors divide markets by location, client-based sectors group customers, and demographic sectors use traits like age, gender, income. Product families offer related products to serve various customer needs, allowing companies to benefit from shared resources and brand recognition. An example is a smartphone maker releasing new models with varying features at different price points under the same brand.

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    © All Rights Reserved
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    Topic 9 – Innova on and markets

    Use your own words where possible


    9.2 Market sectors and segments
    De ne market sectors.

    Describe a geographical sector.

    Describe a client-based sector.

    List the demographic characteris cs that have been tradi onally used by markets. Include examples of product.

    Describe what a product family is.


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    What are the bene ts of a product family?

    Describe an example of a product within a product family.


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