TRENDS, NETWORKS, AND

CRITICAL THINKING
IN THE 21ST CENTURY

PREPARED BY: T. GERMINA (2023)

1. Lesson 1 –
Trend and
3. Lesson 3 –
Elements of a
Fad
differentiate
2. Lesson 2 –
Spotting a
Trend
point out the 2.
Lesson 4 –
Characteris
elements that tics of a
a trend from Trend
explain a make up a Trend
a fad
process on trend
describe the
how to spot different
a trend characteristi
cs of a trend
PRE-ASSESSMENT
MULTIPLE CHOICE. Choose the letter of the best answer. Write the
chosen letter on a separate sheet of paper

1. An emerging phenomenon that last for a long period of time and

transmit existing ventures to the future generations.
a. Trend spotter b. Trend
c. Fad d. Trendspotting

2. What characteristic of a trend that introduces something new like

ideas, devices or methods?
a. Innovation b. Consistency
c. Versatility d. None of the above.
3. A characteristic of a trend that people can still recognize that this
trend is a trademark.
a. Versatility b. Consistency
c. Duration of Time d. Innovation

4. What element of trend is rooted on the people’s cultural traditions,

beliefs, and values?
a. Duration of Time b. Acceptability
c. Cultural Basis d. Driver, Enabler, Blocker

5. The following are characteristics of a trend, except

______________.
a. Innovation b. Consistency
c. Creativity d. Versatility
6. Any given phenomenon and prediction which likely to happen is
examined by?
a. Trendspotting b. Trend Analysis
c. Trend spotter d. Fad

7. The following are elements of a trend, except _____________

a. Driver b. Enabler
c. Blocker d. Trend spotter

8. Trends are popularly accepted by many industries and people are

called?
a. Acceptability
b. Cultural Basis
c. Duration of time
d. Transitory Increase/Decrease
9. The lifespan of products or ideas that become trends do not
disappear quickly is known as?
a. Transitory Increase/Decrease b. Cultural Basis
c. Acceptability d. Duration of Time

10. It is a trend that shows a transitory change of a particular idea,

event, or phenomenon.
a. Acceptability b. Cultural Basis
c. Transitory Increase/Decrease d. Diver, Enabler,
Blocker
LESSON 1: TREND AND FAD

FAD
LEARNING OBJECTIVES:
1. Define a trend and a
fad; and
2. Distinguishes a trend
TREND
from fad.
CHARADES
TREND
Trend is an emerging recurrent
phenomenon that last for a long period of
time and transmit existing ventures and
speculation to the future generation.
TREND
It is a new way of doing things or practice
that stabilizes and transforms into a habit,
a lifestyle, or enduring product.

Classified as short-term (1-3 years), mid-

term (3-10 years), or long-term (10-50
years)
PROCESS OF IDENTIFYNG A TREND
TREND SPOTTING
Is the identification of new trends or
attempting to see the future.
TREND SPOTTER
Is a person who notices and reports on new
fashions, ideas, or activities that are
becoming popular.
PROCESS OF IDENTIFYNG A
TREND
TREND ANALYSIS
Is an examination of these phenomenon
and speculations on the likely impact they
will have in the future. Any given
phenomenon and prediction which likely to
happen or any craze/fad or trend that
would likely emerge needs to be examined.
TRENDING
Is a phenomenal scenario that is currently
popular to the eyes and taste of the many.
It allows preemptive judgments and
reactions up to future events. It
is something that people follows either in
social media or in fashion. Trends are
considered as “complex fusion” of
yesterday, today, and tomorrow.
HOW TO SPOT A
TREND
HOW TO SPOT A TREND (GUIDELINES)
1.
When one sees something new, or an idea arising,
he/she has to consider the opportunities ahead.
Questions like What opportunities can I take with
the new idea? or How can this idea bring a good
opportunity for many people? are good points to
consider. Even problems or bad situation create
good opportunity to improve and develop. It
could grow into trend.
HOW TO SPOT A TREND (GUIDELINES)

What do you have at the moment? Look outside

your business and see what they are doing. They
may be using things that you do not use yet and
find them useful. When they adapt the trend,
would you do it the same way they would do
things or find your own means of doing it? Could
you be of the same level or would you think ahead
and be a leader of the trend?
HOW TO SPOT A TREND (GUIDELINES)

Follow social media, blogs and website. They may

provide you information on what the hot issues are,
the talk of the town, the latest craze and what makes
the people react more. Follow certain people like
politician, educators or celebrities. They can provide
meaningful insights and information on what
acceptable ideas are. They could also give business
organizations and marketing strategists new sense
of understanding the changing public perceptions.
HOW TO SPOT A TREND (GUIDELINES)

Find your friends, relatives, business partners and

even competitors. Find what they follow, what
they like and what interests them. Use social
media to see what gets viral, the fads, and find
out how you could get in the situation and be part
of the trend.
HOW TO SPOT A TREND (GUIDELINES)

Not all information give you the truth. Others are

deceiving; some are misleading. Trust a second
opinion. It will help. Consult an expert and find
reliable information.
FAD
Is a very popular form of interest or
fashion that only exist for a short span of
time.

Fad is an exquisite societal pattern but

did not last longer. It spreads widely and
effectively to the demands of every
individual. Moreover, it is a temporary
form of fashion, interest, or any crazing
activity that people become enthusiastic.
FAD
Something (such as an interest or
fashion) that is very popular for a short
time (Merriam-Webster)

Short-lived because the popularity and

reception fades away easily like
hairstyle or dance (Dela Cruz, et al.,
2017)
FAD
TREND VS FAD
TREND FAD
ENORMOUSLY POPULAR ENORMOUSLY POPULAR

RISING SLOW INPOPULARITY RISING QUICKLY IN POPULARITY

DOESN'T DISSAPPEAR DISSAPPEARS SUDDENLY
LONG LIFE SPAN SHORT LIFE SPAN
TREND VS FAD
TREND FAD
THE WAY WE DO THINGS THE NEW THINGS THAT
WE CURRENTLY DO AND
FADES WHEN THE
PERCEPTION OF
NOVELTY IS GONE
TREND VS FAD
TREND FAD
SUSTAINED BEHAVIORS INTENSE
THAT TURNS INTO
LIFESTYLE, VALUES, AND
MINDSET
TREND VS FAD
TREND FAD
Meets needs, solves COOLNESS, ME-TOO
problems and issues PERSONALITY, STARTS
WITH TECHNOLOGY
TREND VS FAD
TREND FAD
GADGET, TELESERYE, IPOD, KALYESERYE, PET
PETS, SOCIAL ROCK, FRIENDSTER,
NETWORKING SITES, TROLL DOLL, BUCKET
DOLLS, SOCIAL CHALLENGE
ADVOCACIES
ELEMENTS OF
A TREND
 ELEMENTS OF A TREND
1. Basic Needs
These are forces that have been shaping human
behaviour for years. Think status, fairness,
community and more.

2. Drivers of Change
An internal or external pressure that shapes change
to an organization. There are no trends without
change. To analyse change, think in terms of shifts
(long-term, slower) and triggers specific factors or
events)
ELEMENTS OF A TREND

3. Duration of Time
The lifespan of products or ideas that become trends
do not disappear quickly. Trends have long staying
power and enjoy a long period of time
ELEMENTS OF A TREND
4. Acceptability
Trends are popularly accepted by many industries
and people.

5. Cultural Basis
A trend is rooted on the people’s cultural traditions,
beliefs, and values. A trend persists and continues
because people have seen it as part of a
society’s culture.
ELEMENTS OF A TREND
6. Transitory Increase or Decrease
A trend shows a transitory increase or decrease
of a particular idea, event or phenomenon.

7. Driver, Enabler, Blocker (Agents of Trend)

Drivers- The force or change behind a trend
Enabler-Catalyst that enhances a driver
Blockers-Occurs when people try to stop a change
or delay it.
CHARACTERISTICS OF A TREND

Lesson 4 –
Characteris
tics of a
Trend
describe the
different
characteristi
cs of a trend
CHARACTERISTICS OF A TREND
1. INNOVATION

A trend should introduce changes and something

absolutely new to a community. It is the process
of introducing something new like ideas,
devices, or methods.
CHARACTERISTICS OF A TREND
2. CONSISTENCY
One thing after the other, people can still
recognize that this style or trend or culture or
language is a trademark or a mark of a country or
a place. Identity has become a part of it.
CHARACTERISTICS OF A TREND
3. VERSATILITY
A trend always appreciated by people despite the
difference in culture, place, and race. It is the quality
or a state of being versatile (able to do many things).