Table of Content 

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1. Industry Overview

Since the inauguration of the former president Its important to saying traditional wears have become
much more affordable than English wears now a days because of some reasons like devaluation of naira
and the cost of dollar. Is easy for you buy a simple yard like cashmere that cost #2500 only and give it to
your tailor to saw it for you than to buy a single t-shirt for about #8000.

The Monogram embroidery design machine (EMD) is like ordinary phoenix design (aikin fonis or aiking
keke) but it has 10 or more different work for instance EMD is use for making agbada(babban rig, kwala,
logo, name tags, uniform bage etc .the main difference between phoenix(keken fonis) and EMD is that
this computerized, its efficient, fast and it do not make mistakes.

Now a days people prepare EMD than any other design you se from social medias people have
upgrade from the locally made design computerized one and the b4 mow in the northern Nigeria we
didn’t take tailoring business seriously people use to take it as a low class business while its not and we
take it as a serious business we have gain profit from it much morethan we ever estimate I call tell you
there are product that used to generate #300 every 5 min and this #300 it all a profit if you 300*12
which is one hour we have #3600 in one hour how about if its 10hours daily is #36,000 for only one head
and the one our company need is 12 head.

So this EMD is not a seasonal machine that you say its time will pass no no no this is industrial
machine that is operated just like your mobile phone or even simpler bcos the experience I have in my
phoenix design it didn’t take a day to know how to operate it we will be updating it it has wifi and aney
other modern futures

2. Executive Summary

Mubarak Jauro Embroidery designs (MJ) is not a new and breathe taking family apparel retailer.  This
business we believe will produce on year round basis fabrics such as Babban riga, flaps, kaftan, T-shirts,
school uniform logo, sports apparel, name tags for armed forces(military, police, civil defence), unarmed
forces(religious help workers and any form of Organisation ), and promotional items.  We also plan to
customize the fabrics that we sell by embroidery, silk-screening, monogramming, and lettering.

MJ is in the very middle of the Main market Gombe and is centrally located in Gombe main market
opposite Access Bank. it serves many of the tailors around Gombe and some other part of the country
like lagos Maiduguri Bauchi and so on. 

The demand of this embryodery product is growing in population and demographic information shows
it may fare better than many other parts of the Nigeria through the ongoing economic
downturn.  Data’s from the Nigeria shows that this business location is home to over 193,567 people
and 35,564 businesses. 

It is believed that the area is highly diversified with no single industry dominating the area’s economy or
market. MJ is the only embroidery and silk-screening business within a 24-hours radius, which means we
have no local competitions interms of delivery on time.

Our main competitors for now are the not morthern 4to5 all around Gombe state, but we believe we
have an edge over them. Our primary marketing focus at MJ are the privately owned ventures in the tri-
cities area with a staff of face-to-face customer service providers, or with a vision of “branding” their
business by making available uniforms for their employees.

Our secondary marketing focus at FB will be the teams, groups, and organizations in the area seeking
lettered uniforms or clothing.

We believe that our competitive edge is our unique location, our urge to produce excellent customer
service, and the experience and knowledge of our owners who have already marked put the key factors
that must be reached to make the store successful and well known.

We believe that increased sales can be reached by creating an outside sales force, by growing the retail
hours, and by making use of the benefits of a more breathtaking website with shopping cart capabilities.
We at FB believe that all these are immediately achievable especially the workforce we have.

We believe that heightened profitability can be serving to maintain our gross profit margin and by
creating a diligent expense control system, which will push the business higher.

We at FB believe that the future holds substantial promises for us. We also believe that we have far
more strengths than weaknesses. We have taken our time to analyse the situation and the industry, we
believe that we have the vast opportunities for growth and profitability by simply following our creative
business plan.  

We believe that the only serious threats we will be facing are the prolonged and worsening economic
downturn or a competitor decision to move into our location.

3. Our Products and Services

We at FB plan to offer essentially an identical inventory of apparel as do other retail embroidery and

silk-screening businesses in the United States. Our inventories will include shirts, sweatshirts,
jackets, hats, sports apparel, and other clothing items with our primary suppliers being VJC, Umbro, and
Manny collections.

We at FB will enhance the clothing items through custom embroidery, silk-screening, monogramming,

and lettering.  We will sometimes design an insignia or logo simply from an image or an idea and
customize the chosen apparel with our standard stitching and silk-screening equipment for large or
small orders from individuals, groups, teams, and businesses.
4. Our Mission and Vision Statement

 Our mission at MJ is to provide our prospective customers with “Professional Quality,

Hometown Service.”

 Our vision at MJ is to build an expansive facility that will provide graphic design, custom printing,
and embroidery services to the general public.

Our Business Structure.

It is important to note that MJ comes from a retail management background with vast experience in
embroidery, silk-screening, and promotional products. He, we believe is the best hand to handle and run
the business.

We at MJ hope to keep hire workers that are very qualified, truthful, customer centric, good
communication skills and are open to help us build a business that can compete out rightly in the
industry.

We at MJ have also created a profit-sharing arrangement for all our senior management staff and it will
be judged based on their performance for a 1 years duration. In starting this prosperous business, we
decided to hire qualified and competent hands to occupy the following offices;

 Chief Executive Officer

 Managing Director

 Fabric designers

 Marketing and Sales Manager

 Company accountants

 Sales representatives

 Deliverers

 Security guard

5. Job Roles and Responsibilities

Chief Executive Officer

 He will be in charge of providing work direction for the business

 He is charged with building, communicating, and implementing the vision, mission, and direction
of the business – which also includes leading the achievement and implementation of the all the
business strategy.
  His also responsible for fixing prices and signing business deals for the business

 His in charge of employment

 He also pays workers salary

 His responsible for Signing checks and documents for and on behalf of the business

 He also Evaluates the success of the organization

Managing Director

 In charge for managing the daily activities in the company

 Make sure that the facility is in very good shape and conducive enough for customers

 Connects with third – party providers (vendors)

 In charge of supervising and training new staff members

 Reports to the Chief Executive Officer

 Settle all Customers complains and enquiries

 Creates budget and reports for the fast food

 Any other duty as assigned by the CEO

Fabric Designer

 In charge of working through the design process from research sketches and ideas to resolved
designs for specific techniques;

 Will have to use hand and machine techniques to produce samples and finished works;

 Will have to use a variety of traditional and contemporary materials to interpret designs;

 Will have to use a sewing machine and other equipment;

 Planning the layout of specific designs

 Tasked with working to a particular style or pattern

 Charged with producing instructional articles on projects for embroidery publications;

 Be able to teach in further and higher education, workshops, courses and classes in embroidery
techniques.
Marketing and Sales Manager

 Oversee external research and coordinate all the internal sources of information to retain the
organizations’ best customers and attract new ones

 Creates demographic information and analyse the volumes of transactional data generated by
customer purchases

 Understand, prioritizes, and reaches out to new partners, and business opportunities et al

 Understand development opportunities; follows up on development leads and contacts;

participates in the structuring and financing of projects; assures the completion of development
projects.

 In charge for supervising implementation, advocate for the customer’s needs, and communicate
with clients

 Create, executes and evaluates new plans for expanding increase sales

 Keep all customer contact and information

 Represents the company in strategic meetings

 Aid to increase sales and growth for the business

Information director

 Is in charge of the organization website

 Takes care of the ecommerce aspect of the business

 In charge for installing and maintenance of computer software and hardware for the
organization

 Take care of the logistics and supply chain software, Web servers, e-commerce software and
POS (point of sale) systems

 Takes care of the organization’s CCTV

 Handles any other technological and IT related duties.

Company accountants

 In charge of preparing financial reports, budgets, and financial statements for the company

 Gives the managements with financial analyses, development budgets, and accounting reports;
analyses financial feasibility for the most complex proposed projects; conducts market research
to forecast trends and business conditions.
  In charge of financial forecasting and risks analysis.

 Understand cash management, general ledger accounting, and financial reporting

 In charge of developing and managing financial systems and policies

 In charge of administering payrolls

 Ensuring compliance with taxation legislation

 Take care of all financial transactions for the business

 Serves as internal auditor for the organization

Sales Representatives

 Quickly attends to customers in a friendly and professional manner

 Explain all available services to customers

 Takes care of any other duty as assigned by the Chief Operating officer / managing director

Deliverers

 Delivers customer’s orders on time

 Delivers correspondence for the facility

 Runs errand for the business

 Any other duty as assigned by the floor / line manager

Security guard

 In charge of protecting the agency and its environs

 Controls traffic and organize parking

 Give security tips when necessary

 Patrols around the building on a 24 hours basis

 Presents security reports weekly

6. SWOT Analysis

We at MJ understand the need to be prepared and the importance of making adequate plans for ones
business. We also understand that a business plan is not complete without a SWOT Analysis, which will
tell your flaws and strength. We employed the services of a renowned Consulting firm to aid with our
SWOT Analysis. Below are the results presented to us at FB:
Strengths

 Our Business location is central to the tri-cities area

 We have an Impeccable customer service tradition

 Our vendors have high Reputation for high quality products and custom workmanship

 We can produce smaller jobs that some competitors will not accept

Weaknesses

 The industry has slowly slowed down financially over the past three years with the economic
downturn

 Our prototype website may not have the ability and sophistication to compete with other
competitor websites

 Cash flow for publicity is impaired

 Business hours are limited for a retail establishment (Monday through Friday 9:00 a.m. to 6:00
p.m.)

Opportunities

 Our Business area is growing in population and median household income

 We should be able to capitalize on our competitive edge if sales representatives

can communicate effectively to local business owners

 A sophisticated website may attract both local and out-of-area customers

 Our Planned way of generating fund will surely boost us

Threats

 Prolonged economic downturn that hinders the rebound of area businesses and limits
discretionary income

 Industry wide technological advances that could render existing store equipment as obsolete

 A new competitor opening in the immediate area

7. MARKET ANALYSIS
  Market Trend

Recently the major businesses in the clothing design and production have all showed huge interests in
dated prints that include beautiful embroidered details- both large and small. It is also a known fact now
that personalization is gaining momentum in the industry.

We all know that Personalization is a relatively little way to add a touch of originality and personality to
ordinary items and now customers can do this without leaving their houses. Just with the new
personalization based software like Wilcom’s Kiosk, or online web personalization like Wilcom’s web
API. This simply means that everyone can opt to personalize their fabrics at home.

Also there has been a rise in embroidery on non-fabric surfaces. We believe that this new trend taking
off has been mixing embroidery with carpentry, with many pieces of wooden furniture now sporting
embroidered decorations and styles.

Items like bedposts, coasters and even tables and chairs are part of this trend in the industry, with
embroidery beautifying regular pieces of furniture in astounding ways. Also we are now seeing
embroidery on even stranger surfaces like metal, Perspex, jewellery, food- check and even on skin. It
simply means that the industry will keep growing.

8. Our Target Market

We at FB have chosen two focus groups because they possess the highest likelihood of

purchasing uniforms and custom apparel and they share the goal of building cohesiveness amongst their
team members through a uniform or logo apparel.

We believe that even though the largest category of business establishments are those that are
primarily home-based, farm related, and non-privately owned, we know that the market segment is the
least likely to produce dramatic sales growth since they have very few employees in their
establishments.

We hope to target larger businesses that have customer service employees, those eager to brand their
business, or have already branded their business and are looking to kick in a notch.  Which is why our
primary focus is on privately owned business establishments, whether they are owned by women or
men.

We believe that our best possible marketing approach to this segment would be to locate and note each
business individually and concentrate initial marketing efforts on those businesses with the most
employees performing face-to-face customer service functions.

We believe that the most preferable way of contact will be through our CEO, Managing Director or the
sales representative to directly and personally contact each business owner within our target market.  
We at FB believe that to be able to target the privately owned business segment, active membership in
the local Chamber of Commerce and other local business organizations should be considered to develop
contacts and networking opportunities.

We believe that these activities would also be effective with team leaders in sports organizations. We
knowthat identifying the organization or league and its leader or official may be hard and time
consuming, but the profits could be worth it all.

Our competitive advantage

 Excellent reputation for high product quality and custom workmanship

 Impeccable customer service

 No local competition

 Ability to handle production runs of all sizes

9. SALES AND MARKETING STRATEGY

 Sources of Income

We at MJ are very eager to be successful and everything is pointing towards that success. This business
was created to be profitable, which is why we went to the length to discuss the source of income. Below
is a description of the textile material and embroidery services which we have been and will be offering
at MJ.

 Textile Materials

We at MJ will generate income by providing are already in business we have been in the market for
about 3 years we have been providing services to customers that are in need of shadda and other
materials. We believe that these business can atleast hold be purchased as a standalone service or for
embroidering onto apparel and promotional products.

 Embroidered and Logo Products

Our main source of income at MJ will be from the sale of embroidered Babbanriga, flaps, Tag name and
making logo products to customers. We believe our business will be able to generate margins of 60% on
each product of sales.

10. Sales Forecast

We at MJ are being very careful with each plan and preparation we’re making for the business. We
believe that our owners will pump in their various experience from diverse industries into MJ. All our
assumptions and projections are done with careful analysis with what is applicable in the industry, with
no exaggeration. Below are the sales assumptions for FB;

 We estimate the total running cost of the machine is about #50,000 daily

 As I mention we already own a two machine it is generate and they use to generate between
20k to 50k daily

 I also have a shop that am selling textile materials

 And

 Marketing Strategy and Sales strategy

Many business owners have discovered that they must find a competitive edge to survive difficult
economic times and to capitalize on good economic times.  One of the ways to do it is to make uniforms
and coordinated logo apparel for their businesses. 

It is believed that Uniforms and coordinated apparel can boost businesses that rely on face-to-face
customer service and also create a competitive edge against their competitors.

We at MJ believe that our primary means of reaching our target market is to contact the whole sales
business owners individually. While our secondary marketing will focus on countless teams, tailors,
threads sellers ,groups, and organizations that desire or need uniforms for their facility.

While this market segment is also as important as the primary strategy, we believe it will be more
expensive. It will include;

 We plan to implement a local campaign with our targeted market via the use of social medias
such as instagram and whatsapp, advertisements, and word of mouth advertising.

 We plan to develop an online presence by developing a website and placing the Company’s
name and contact information with online directories.

 We will also introduce our business by sending introductory letters alongside our brochure to
corporate organizations, accredited investors, top corporate executives and key stake holders in
all key cities such as kano, adamawa and yobe state.

 We will also advertise our business in relevant financial and business related magazines,
newspapers and TV stations.

 We hope to list business on yellow pages ads (local directories)

 We will also attend relevant international and local finance and business expos, seminars, and
business fairs
  Create different packages for different category of clients (start – ups and established corporate
organizations) in order to work with their budgets and still deliver good returns on investment.

11. Publicity and Advertising Strategy

 We plan to build a standard brand page

 We plan to mount our billboards in all strategic points

 We plan to build a sophisticated website

 We hope to Offer different payment strategies

 We hope to make use of our advertising strategies judiciously

 We hope to ask our existing customers for referrals

12. Our Pricing Strategy

Though we at MJ have local competition, we understand that we must compete with retailers who
offer similar garments at slightly lower prices.  Our research and experience at MJ embryodery indicates
business owners and decision makers would buy based on superior quality and product wear, excellent
customer service, and local business location.

This is because their purchase is to positively enhance their business image and awareness. We also
know that businesses in our business scope make their money from the interest and commissions they
offer their services and products.

We hope to keep our prices below the average market rate for the main time, but will increase as our
corporate identity increases.

 Payment Options

It is very easy to note that as our various issues differ, so do our wants and the way we prefer to do their
basic transactions also differs.

We at MJ ebryodery plan to create a platform that will suit our diverse clients at different times. We
have also partnered with a renowned banking platform to entrust serve our clients very well and
comfortably. We hope to make available the following payment options for our clients;

 Payment by via bank transfer

 Payment via online bank transfer

 Payment through POS

  Payment via check

 Payment via bank draft

 Payment with cash

13. Startup Expenditure (Budget)

Starting a standard embroidery business is not a day job, but a business that comes with accurate
planning and packaging.

We also understand that the startup cost of starting a business like ours is solely divided into three folds;
the cost of organising your office structure, the capital meant for inventories, and the cost of other
issues like advertising and business registration.

We’ve been very careful to research and understand the basic things we need to start a business that
will be the best in little or no time. The financial projection and costing of MJ is outlined as follows;

 Cost of generator and new wearing aquipment 500,000

 Cost for basic insurance policy covers, permits and business license – 20,000

 The cost of acquiring accommodation in a business district 1 year (Re – Construction of the
facility inclusive) – #600,000

 The budget for equipping the office (computers and printer) –#300,000

 The price of purchasing of the required software applications (wicom software and software and
training) – #100,000

 The Cost of Launching our official Website – 

 Our budget for paying at least six employees for 1 months plus utility bills #500,000

 Our machine cost $15,500(920*15,500=#14,415,000)

 Importation cost #6,000,000

 Transpotation cost from kano to gombe #800,000

 Miscellaneous: #265,000

From our cost analysis above, you will understand that MJ is not a trial and error business but a firm
with power, plan and opportunities. We believe we will be needing #23million inventory fund to start
MJ.
  Generating Funding / Start up Capital for MJ

It is important to note that MJ is a business owner . This unique business was established with a basic
love, connection and experience by this individual who have been in this business for about 15 years.
The mode of our work have never been base on the work he has , he normally use to work even if its in
the rainy season where by product demand is lower we used to keep on working in such a way that the
period were the demand of the product is hight he already have it in the store

We will prefer to fund the business privately for now, but are likely to source for external funds as the
business grows. That’s why we intend to bring another party into the business bcos ass for now, the
demand is at the higher level as it will be

14. Sustainability and Expansion Strategy

We understand that in an industry such as ours where the product purchased by the consumer is very
similar to products offered by the competition, ventures have long recognized the benefits of excellent
product quality, quick turnaround, impeccable customer service, convenient store hours, the latest
technological advancements, and finding economic tools to win and maintain customers.

Even with the technological advancements available in the industry that would also give lesser
production costs (for example, a state-of-the-art ink embedding process called sublimation), this
technology comes with a big price tag and the possibility of fast obsolescence as the industry continues
to revolutionize in this modern age.

Instead of adding all new equipment, we at MJ chooses to sustain our own market share by creating a
tradition of excellent product quality, quick turnaround, and impeccable customer service. 

We also plan to grow our market share through a more aggressive marketing plan that will
increasingly highlight our customer service, product quality, and attention to detail while also
emphasizing the advantages of dealing with a local business. We will also make our employees very
comfortable and reliant.

Checklist/Milestone

 Business Name Availability Check: Completed

 Business Incorporation: Completed

 Opening Online Payment Platforms: Completed

 Application for business license and permit: Completed

 Conducting feasibility studies: Completed

 Leasing, renovating and equipping our facility: Completed

 Generating part of the start – up capital from the founder: Completed

 Writing of Business Plan: Completed

 Drafting of Employee’s Handbook: Completed

 Drafting of Contract Documents: In Progress

 Design of The Company’s Logo: Completed

 Recruitment of employees: In Progress

 Purchase of the Needed software applications, furniture, office equipment, electronic appliances
and facility facelift: In progress

 Creating Official Website for the Company: In Progress

 Creating Awareness for the business (Business PR): In Progress

 Health and Safety and