SP 501

Answer the following questions:

A. who your intended audience is,
B. what data, insight, or finding you wish to share, and
C. how will you want people to act - the goal of your presentation
A. market researchers, marketers, and e-commerce platforms

B.
Timestamp Name Age Gender
8/20/2023 10:26:37 16-20 Male
8/20/2023 10:40:10 16-20 Female
8/20/2023 10:50:11 16-20 Female
8/20/2023 12:15:36 16-20 Female
8/20/2023 12:29:47 11-15 Male
8/20/2023 12:30:07 11-15 Female
8/20/2023 12:30:43 16-20 Female
8/20/2023 12:31:47 16-20 Female
8/20/2023 12:33:14 36-40 Male
8/20/2023 12:38:43 36-40 Male
8/20/2023 12:45:28 26-30 Female
8/20/2023 12:49:49 11-15 Female
8/20/2023 12:52:19 16-20 Male
8/20/2023 13:01:06 16-20 Female
8/20/2023 13:02:12 16-20 Male
8/20/2023 13:06:28 16-20 Female
8/20/2023 13:09:05 16-20 Male
8/20/2023 13:14:36 16-20 Male
8/20/2023 13:15:25 16-20 Female
8/20/2023 13:30:30 26-30 Male
8/20/2023 13:31:15 36-40 Female
8/20/2023 13:31:56 16-20 Male
8/20/2023 13:32:37 46-50 Female
8/20/2023 13:33:37 21-25 Female
8/20/2023 13:34:43 31-35 Female
8/20/2023 13:36:08 46-50 Female
8/20/2023 13:38:39 46-50 Female
8/20/2023 13:40:44 11-15 Male
8/20/2023 13:41:49 16-20 Female
8/20/2023 13:43:10 21-25 Female
8/20/2023 13:43:59 26-30 Male
8/20/2023 13:45:59 36-40 Female
8/20/2023 13:47:06 26-30 Female
8/20/2023 13:47:39 36-40 Female
8/20/2023 13:48:37 21-25 Female
8/20/2023 13:49:14 31-35 Female
8/20/2023 13:51:52 16-20 Female
8/20/2023 13:52:55 26-30 Male
8/20/2023 13:53:38 16-20 Female
8/20/2023 13:55:46 16-20 Female
8/20/2023 13:56:25 21-25 Male
8/20/2023 13:57:26 16-20 Male
8/20/2023 14:00:44 16-20 Male
8/20/2023 14:09:56 16-20 Male
8/20/2023 17:05:32 16-20 Male
8/20/2023 18:12:19 16-20 Male
8/20/2023 18:21:58 16-20 Female
8/20/2023 18:22:39 16-20 Male
8/20/2023 18:23:15 16-20 Female
8/20/2023 18:23:57 26-30 Female
8/20/2023 18:24:35 16-20 Female
8/20/2023 18:47:26 16-20 Male
How often do you shop onWhich of the following catOn average, how much doWhich online shopping pla
Rarely Clothing and Fashion, Non300-600 pesos Lazada, Shoppee
Ocassionally Clothing and Fashion 300-600 pesos Shoppee
Ocassionally Clothing and Fashion, Bea300-600 pesos Shoppee, TikTok Shop
Ocassionally Clothing and Fashion, Ele 700-1000 pesos Lazada, Shoppee, TikTok
Never Non-essentials/Extras 100-300 pesos Lazada, Shoppee
Rarely Books/Media, Non-essentiLess than 100 pesos Lazada, Shoppee, TikTok
Rarely Clothing and Fashion 100-300 pesos Shoppee
Very Frequently Clothing and Fashion, Ele 1500-2000 pesos Lazada, Shoppee, Zalora,
Ocassionally Electronic Gadgets, Home1500-2000 pesos eBay, Facebook Marketpl
Ocassionally Electronic Gadgets Less than 100 pesos Lazada, Shoppee, Aliexpre
Rarely Clothing and Fashion, Ho 300-600 pesos Lazada, Shoppee, TikTok
Ocassionally Clothing and Fashion, Boo100-300 pesos Shoppee, TikTok Shop
Ocassionally Clothing and Fashion, Bea300-600 pesos Lazada, Shoppee, TikTok
Ocassionally Clothing and Fashion 300-600 pesos Shoppee
Very Frequently Clothing and Fashion, Bea100-300 pesos Shoppee, Facebook Marke
Very Frequently Clothing and Fashion 300-600 pesos Shoppee
Rarely Electronic Gadgets 100-300 pesos Lazada, Shoppee
Very Frequently Clothing and Fashion, Ele More than 2000 pesos Lazada, Shoppee, Zalora,
Ocassionally Electronic Gadgets, Home1500-2000 pesos eBay, Facebook Marketpl
Rarely Clothing and Fashion, El 700-1000 pesos eBay
Ocassionally Clothing and Fashion, Be 300-600 pesos Lazada, Shoppee, TikTok
Ocassionally Home Appliances, Beauty/300-600 pesos Shoppee, Zalora, eBay
Rarely Home Appliances 300-600 pesos Zalora
Very Frequently Clothing and Fashion, Ele More than 2000 pesos Zalora, eBay, Facebook M
Ocassionally Non-essentials/Extras 700-1000 pesos Shoppee, TikTok Shop
Very Frequently Clothing and Fashion, Ele More than 2000 pesos Shoppee
Very Frequently Clothing and Fashion Less than 100 pesos Lazada
Rarely Groceries and Esssentials 1500-2000 pesos TikTok Shop
Rarely Home Appliances, Books/M
100-300 pesos Zalora, eBay, TikTok Shop
Ocassionally Electronic Gadgets, Home700-1000 pesos Lazada, Shoppee, Zalora,
Ocassionally Electronic Gadgets, Home700-1000 pesos Shoppee, Zalora, eBay
Ocassionally Electronic Gadgets, Home1000-1500 pesos Shoppee, Zalora, eBay, Ti
Ocassionally Electronic Gadgets, Home700-1000 pesos Lazada, Shoppee, Facebo
Rarely Clothing and Fashion, Ele 700-1000 pesos Zalora, Facebook Marketp
Ocassionally Electronic Gadgets, Home1000-1500 pesos Zalora, eBay, Facebook M
Ocassionally Clothing and Fashion, Hom300-600 pesos Lazada, Shoppee, Zalora,
Rarely Non-essentials/Extras 100-300 pesos Lazada, eBay, Facebook M
Ocassionally Clothing and Fashion, Hom1500-2000 pesos Lazada, Shoppee, eBay, Ti
Ocassionally Beauty/Personal Care, B 700-1000 pesos Zalora, TikTok Shop
Rarely Clothing and Fashion, Ele 300-600 pesos Lazada, Shoppee, eBay
Ocassionally Clothing and Fashion, Bea700-1000 pesos Lazada, Shoppee, TikTok
Ocassionally Beauty/Personal Care, Non
100-300 pesos Lazada, Shoppee
Ocassionally Clothing and Fashion, Non300-600 pesos Lazada, Shoppee
Ocassionally Clothing and Fashion, Ele 100-300 pesos Shoppee, TikTok Shop
Rarely Clothing and Fashion, Bea100-300 pesos Lazada, Shoppee
Very Frequently Clothing and Fashion, Ele 700-1000 pesos Lazada, Shoppee, TikTok
Very Frequently Clothing and Fashion, Ho 300-600 pesos Zalora, eBay, Facebook M
Never Non-essentials/Extras Less than 100 pesos Facebook Marketplace
Ocassionally Clothing and Fashion, Bea300-600 pesos TikTok Shop
Ocassionally Clothing and Fashion 1000-1500 pesos Lazada
What factors influence you
Which payment methods Have
do you ever made an imWhat motivates you to make an online purchase? (Select all t
Wide variety of products, Credit/Debit Card, PayPal Yes Limited-time offers or discounts, Product recommendation b
Wide variety of products, Cash on Delivery No Personal need or desire
Wide variety of products, Cash on Delivery Yes Personal need or desire, Social media influence
Fast shipping and deliveryCash on Delivery Yes Limited-time offers or discounts, Product recommendation b
User reviews and ratings Cash on Delivery No Limited-time offers or discounts
User reviews and ratings Cash on Delivery No Limited-time offers or discounts
Fast shipping and deliveryDigital Wallet (e.g., G-ca Yes Limited-time offers or discounts, Product recommendation b
Wide variety of products, Credit/Debit Card, Digital No Personal need or desire, Product reviews and testimonials
Wide variety of products, Cash on Delivery No Product recommendation based on browsing history, Produc
Wide variety of products, Cash on Delivery Yes Limited-time offers or discounts, Personal need or desire
Wide variety of products, Digital Wallet (e.g., G-ca Yes Personal need or desire
Wide variety of products Cash on Delivery Yes Product recommendation based on browsing history
Wide variety of products, Digital Wallet (e.g., G-ca Yes Product recommendation based on browsing history, Person
Wide variety of products, Digital Wallet (e.g., G-ca No Limited-time offers or discounts, Personal need or desire
Wide variety of products, Cash on Delivery Yes Limited-time offers or discounts, Personal need or desire, Soc
User reviews and ratings Cash on Delivery No Personal need or desire
Wide variety of products, Credit/Debit Card, Digital Yes Product recommendation based on browsing history, Person
Fast shipping and deliveryBank Transfer No Limited-time offers or discounts, Personal need or desire, Pro
Wide variety of products, Credit/Debit Card, Digital Yes Limited-time offers or discounts, Personal need or desire, Pro
Fast shipping and deliveryDigital Wallet (e.g., G-ca No Social media influence
Wide variety of products, Credit/Debit Card, Digital Yes Limited-time offers or discounts, Product recommendation b
Wide variety of products, Cash on Delivery No Limited-time offers or discounts, Product recommendation b
Wide variety of products, Credit/Debit Card, PayPal,Yes Limited-time offers or discounts, Product recommendation b
Wide variety of products Credit/Debit Card Yes Limited-time offers or discounts
Loyalty programs Credit/Debit Card, Cash o No Social media influence
Competitive prices, Fast s Digital Wallet (e.g., G-ca Yes Limited-time offers or discounts, Personal need or desire, Pro
Wide variety of products, Credit/Debit Card, Digital Yes Product recommendation based on browsing history, Person
Wide variety of products, Credit/Debit Card, Digital No Limited-time offers or discounts, Product recommendation b
Competitive prices, User Credit/Debit Card, PayPal,No Limited-time offers or discounts, Product recommendation b
Wide variety of products, PayPal, Cash on Delivery Yes Limited-time offers or discounts, Personal need or desire
Competitive prices, Fast s Digital Wallet (e.g., G-ca No Limited-time offers or discounts, Product recommendation b
Wide variety of products, PayPal, Digital Wallet (e. Yes Limited-time offers or discounts, Product recommendation b
Wide variety of products, Credit/Debit Card, Digital Yes Social media influence, Product reviews and testimonials
Wide variety of products, Digital Wallet (e.g., G-ca Yes Limited-time offers or discounts, Product recommendation b
Competitive prices, Fast s Cash on Delivery Yes Limited-time offers or discounts, Personal need or desire, Pro
Wide variety of products, Credit/Debit Card, Bank T Yes Product recommendation based on browsing history, Person
Wide variety of products, PayPal, Digital Wallet (e. No Limited-time offers or discounts, Personal need or desire, Pro
Fast shipping and deliveryDigital Wallet (e.g., G-ca Yes Limited-time offers or discounts, Personal need or desire, Soc
Fast shipping and deliveryDigital Wallet (e.g., G-ca Yes Limited-time offers or discounts, Personal need or desire, Soc
Fast shipping and deliveryCash on Delivery Yes Limited-time offers or discounts, Personal need or desire
Fast shipping and deliveryDigital Wallet (e.g., G-ca Yes Personal need or desire
Wide variety of products, Cash on Delivery Yes Limited-time offers or discounts, Product recommendation b
Fast shipping and deliveryCash on Delivery No Limited-time offers or discounts, Product recommendation b
User reviews and ratings, Credit/Debit Card No Product recommendation based on browsing history, Person
Wide variety of products, Digital Wallet (e.g., G-ca Yes Product recommendation based on browsing history, Person
Wide variety of products Cash on Delivery Yes Personal need or desire
tes you to make an online purchase? (Select all that apply)
offers or discounts, Product recommendation based on browsing history
d or desire, Social media influence

offers or discounts, Product recommendation based on browsing history, Personal need or desire, Social media influence, Product reviews and testimo
offers or discounts
offers or discounts
d or desire, Product reviews and testimonials
mmendation based on browsing history, Product reviews and testimonials

offers or discounts, Personal need or desire
mmendation based on browsing history

mmendation based on browsing history, Personal need or desire, Social media influence
offers or discounts, Personal need or desire, Social media influence
mmendation based on browsing history, Personal need or desire, Social media influence, Product reviews and testimonials
offers or discounts, Personal need or desire, Product reviews and testimonials
offers or discounts, Product recommendation based on browsing history, Product reviews and testimonials
offers or discounts, Product recommendation based on browsing history, Social media influence
offers or discounts, Product recommendation based on browsing history, Personal need or desire, Social media influence
offers or discounts

mmendation based on browsing history, Personal need or desire, Product reviews and testimonials
offers or discounts, Product recommendation based on browsing history, Product reviews and testimonials
offers or discounts, Product recommendation based on browsing history, Social media influence
offers or discounts, Product recommendation based on browsing history, Personal need or desire, Product reviews and testimonials
influence, Product reviews and testimonials
offers or discounts, Personal need or desire, Social media influence, Product reviews and testimonials
offers or discounts, Personal need or desire, Social media influence, Product reviews and testimonials
mmendation based on browsing history, Personal need or desire, Social media influence, Product reviews and testimonials
al media influence, Product reviews and testimonials
ws and testimonials
al media influence
al media influence
duct reviews and testimonials
al media influence
ws and testimonials

SP 501

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SP 501

Uploaded by

Copyright:

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Answer the following questions:

A. market researchers, marketers, and e-commerce platforms

d or desire, Social media influence

mmendation based on browsing history, Product reviews and testimonials

mmendation based on browsing history

offers or discounts, Personal need or desire, Product reviews and testimonials

al media influence, Product reviews and testimonials

al media influence, Product reviews and testimonials

al media influence, Product reviews and testimonials

duct reviews and testimonials

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