E-BUSINESS

DEFINISI
Electronic business (e-business) can be defined as the use of the internet to network
and empower business processes, electronic commerce, organizational communication
and collaboration within a company and with its customers, suppliers, and other
stakeholders.
E-businesses utilize the internet, intranets, extranets and other networks to support
their commercial processes. Electronic commerce (e-commerce) is the buying and
selling, marketing and servicing of products and services via computer networks.
Since e-business includes the process of transacting with suppliers and customers there
is an overlap in activities with e-commerce.
HUBUNGAN E-BUSINESS DENGAN E-COMMERCE

Although the terms ‘e-business’ and

‘e-commerce’ are often used
synonymously, the distinction
between them lies in the broader
range of processes in e-business
that incorporates internal
transactions within an organisation.
These include transactions relating
to procurement, logistics, supply
chain management, payments,
stock control and order tracking. As
Chaffey (2004) notes, e-commerce
can best be conceived as a subset
of e-business. Where the two
concepts overlap is in the buying
and selling of products and
services.
E-BUSINESS E-COMMERCE
Buying and selling Sell-side e-commerce
electronically Buy-side e-commerce
Electronic procurement
Electronic distribution
Online customer service
Electronic marketing
Secure transactions
Automation of processes
Electronic collaboration
OLD ECONOMY AND NEW ECONOMY

ISSUES OLD ECONOMY NEW ECONOMY

Economy factors:
• Markets • Stable • Dynamic and complex
• Competition • National • International and global
• Structure • Manufacturing • Human capital
• Value driver • Physical capital • Service

Business factors :
• Organisation • Hierarchy
• Production • Network or virtual
• Mass,
• Growth driver • Flexible, customised
• Capital and labour
• Technology driver • Innovation and knowledge
• Machines
• Competitive advantage • Digital and electronic
• Low cost/high production
• Relationships • Innovation, speed, quality
• Independent
• Collaborative
Consumer factors :
• Tastes • Dynamic, segmented
• Stable
• Skills • Multiple and flexible
• Specialised
• Educational needs • Lifelong learning
• Trade orientated
Workplace relations • Collaborative
• Confrontational
Nature of employment • Insecure, opportunistic
• Stable
KEUNGGULAN MENGGUNAKAN INTERNET
Firm
• Ease of access
• Ease of use
• Access to wider market
• Potential economies of scale
• Marketing economies
• Improved logistics
• Automated processes
• Network externalities
• Improved customer knowledge
• Lower costs
• Increased efficiency
Consumer
• Ease of access
• Ease of use
• Access to market information
• Convenience
• Lower prices
• Personalisation
• Customisation
• Network externalities
• One-to-one customer service
• Access to internet community
• Empowerment
PENGGUNAAN INTERNET
MODEL E-BUSINESS DAN PASAR
 KEUNGGULAN INTERNET SEBAGAI FUNGSI SALURAN
Channel Advantages
Function
communication • Improved product information
• Improved price information
• Constant availability
• Low cost of communication
• Interactive capability
• Information on demand
• Real-time inventory update
• Online technical support
• Quick response times
• Customised orders
• Post-sales service
• Communication across the supply chain
Channel Advantages
Function
Transaction • Ease of access to all internet users
• Low transaction costs
• Improved transaction processes
• Reduced administrative costs
• Improved procurement cycle times
• Improved inventory and stock control
• Low establishment costs
Channel Advantages
Function
Distribution • Instant delivery of digital products/services
• Low cost of delivery
• Distribution tracking capability for customers
PENINGKATAN EFISIENSI DARI PROSES PERTUKARAN DALAM EKONOMI BARU
B2B (BUSINESS TO BUSINESS)
Buy-side and sell-side dynamic of e-marketplace exchanges
B2B BUSINESS DEVELOPMENT STAGES
METHOD OUTCOME

Stage 1 Buying and selling online Cut costs and increase speed of supply
Stage 2 Third-party exchanges Firms bring together buyers and sellers
Stage 3 Consortia Large firms create a virtual market
MODEL PASAR E-BUSINESS
NILAI TAMBAH E-BUSINESS PADA B2B
Increasing efficiency of procuring raw materials;
Reductions in product costs;
Better communications with supply chain partners;
Increased efficiency from streamlining the supply chain process;
Better quality service provision and delivery;
Better information on product availability, quality and price.
NILAI TAMBAH E-BUSINESS BAGI PELANGGAN
Convenience;
Continuous availability;
Price transparency;
Interactivity;
Wider choice;
Quicker fulfilment;
Personalisation;
Customisation;
Access to a huge amount of information.