RESTAURANT

MARKETING PLANNING CALENDAR

INTRODUCTION

This RESTAURANT MARKETING PLANNING CALENDAR showcases the said restaurant’s marketing strategies and activities for a specific month and period.
The planning calendar template covers the following:

1. THEME OF THE MONTH

2. MAJOR EVENTS

3. HOLIDAYS

4. MONTHLY DEADLINES AND MARKETING AFFAIRS

5. MARKETING APPROACHES AND PLATFORMS

6. PERSONS/COMMITTEE IN-CHARGE
 JANUARY

MONTHLY
THEME OF THE DEADLINES AND MARKETING APPROACHES PERSONS/COMMITTEE
MAJOR EVENTS HOLIDAYS
MONTH MARKETING AND PLATFORMS IN-CHARGE
AFFAIRS

[RETRO/VINTAGE]

FEBRUARY

MONTHLY
THEME OF THE DEADLINES AND MARKETING APPROACHES PERSONS/COMMITTEE
MAJOR EVENTS HOLIDAYS
MONTH MARKETING AND PLATFORMS IN-CHARGE
AFFAIRS
2 February-Thursday-World Wetlands
[Love and Tamu Tamu Fest Day
valentine’s day- 12th February 11 February-Saturday-World Day of the
related themes Sick
20 February-Monday-World Day of
and designs] Social Justice
 MARCH

MONTHLY
THEME OF THE DEADLINES AND MARKETING APPROACHES PERSONS/COMMITTEE
MAJOR EVENTS HOLIDAYS
MONTH MARKETING AND PLATFORMS IN-CHARGE
AFFAIRS

Ramadhan 21st
March 03 March-Friday-World Wildlife day
08 March-Wednesday-International
Women’s Day
16th March B53
(Ramadhan] 09 March-Thursday-World Kidney Day
Anniversary 20 March-Monday-International Day of
Happiness
25 March-Saturday-Earth hour

APRIL

MONTHLY
THEME OF THE DEADLINES AND MARKETING APPROACHES PERSONS/COMMITTEE
MAJOR EVENTS HOLIDAYS
MONTH MARKETING AND PLATFORMS IN-CHARGE
AFFAIRS

Easter 7th April

[Earth
01 April-Saturday-April Fool’s Day
month/ecological
18 April-Tuesday-International day of
themes and Monument and Sites
designs]
 MAY

MONTHLY
THEME OF THE DEADLINES AND MARKETING APPROACHES PERSONS/COMMITTEE
MAJOR EVENTS HOLIDAYS
MONTH MARKETING AND PLATFORMS IN-CHARGE
AFFAIRS

Labour Day 1st

May 03 May-Wednesday-World Press
Freedom Day
08 May-Monday-World Ovarian Cancer
(Classic and Day
elegance) 12 May-Friday-International Nurses Day
20 May-Saturday-Auto Inflammatory
Arthritis day
25 May-Thursday-African Liberation Day

JUNE

MONTHLY
THEME OF THE DEADLINES AND MARKETING APPROACHES PERSONS/COMMITTEE
MAJOR EVENTS HOLIDAYS
MONTH MARKETING AND PLATFORMS IN-CHARGE
AFFAIRS

Eid ul Adha 28th

(Summer-related
June 21 June-Wednesday-International Yoga
themes and day
designs)
 JULY

MONTHLY
THEME OF THE DEADLINES AND MARKETING APPROACHES PERSONS/COMMITTEE
MAJOR EVENTS HOLIDAYS
MONTH MARKETING AND PLATFORMS IN-CHARGE
AFFAIRS

Saba saba

[Back to School- Muharram 18th

30 July-Sunday-International Day of
related themes July Friendship
and designs]

AUGUST

MONTHLY DEADLINES MARKETING

THEME OF THE PERSONS/COMMITTEE
MAJOR EVENTS HOLIDAYS AND MARKETING APPROACHES AND
MONTH IN-CHARGE
AFFAIRS PLATFORMS

Nane nane
12 Aug-Saturday-International Youth’s
Day
[ex. Culture- 19 Aug-Saturday-World Humanitarian Day
related themes 29 Aug-Tuesday-International Day against
Nuclear Tests
and designs] 31 Aug-Thursday-International Overdose
Awareness Day
 SEPTEMBER

MONTHLY DEADLINES MARKETING

THEME OF THE PERSONS/COMMITTEE
MAJOR EVENTS HOLIDAYS AND MARKETING APPROACHES AND
MONTH IN-CHARGE
AFFAIRS PLATFORMS

Milad un Nabi
27th Spetember

[Festival and 15th September

circus-related Backyard
themes and Anniversary
designs]

OCTOBER

MONTHLY MARKETING
THEME OF THE PERSONS/COMMITTEE
MAJOR EVENTS HOLIDAYS DEADLINES AND APPROACHES AND
MONTH IN-CHARGE
MARKETING AFFAIRS PLATFORMS

[Floral themes] Nyerere Day 01 October-Sunday-World Vegetarian Day

02 October-Monday-International Day of
14th Oct Non-Violence
05th October-Thursday-World Teacher’s Day
06 October-Friday-World Cerebral Palsy day
12 October-Thursday-World Sight Day
09 October-Monday-World Post Day
16 October-Monday-World Food Day
 NOVEMBER

MAJOR EVENTS HOLIDAYS MONTHLY MARKETING

THEME OF THE PERSONS/COMMITTEE
DEADLINES AND APPROACHES AND
MONTH IN-CHARGE
MARKETING AFFAIRS PLATFORMS
01 November-Wednesday-World Vegan Day
12 November-Sunday-World Pneumonia Day
14 November-Tuesday-World Diabetes Day
[Halloween- 16 November-Thursday-International Day of
Tolerance
related designs 17 November-Friday-World Prematurity Day
and decorations] 19 November-Sunday-International Men’s
Day
20 November-Monday-Universal Children’s
Day

DECEMBER

MONTHLY MARKETING
THEME OF THE PERSONS/COMMITTEE
MAJOR EVENTS HOLIDAYS DEADLINES AND APPROACHES AND
MONTH IN-CHARGE
MARKETING AFFAIRS PLATFORMS

[Christmas and
Holidays-related
themes and
designs]