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  • Benchmarking Samuel Tanuwijaya

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    vira marsita
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    The document is a report in Excel format presenting the results of digital benchmarking of various coffee and tea brands on Instagram. It contains data on 24 brands including their number of followers on Instagram, average number of comments and likes per post, and breakdown of new versus old likes and comments. The brands are from various e-commerce, transportation, and food and beverage categories.

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    Benchmarking Samuel

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    Benchmarking Samuel Tanuwijaya (1)

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    The document is a report in Excel format presenting the results of digital benchmarking of various coffee and tea brands on Instagram. It contains data on 24 brands including their number of followers on Instagram, average number of comments and likes per post, and breakdown of new versus old likes and comments. The brands are from various e-commerce, transportation, and food and beverage categories.

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    7 views2 pages

    Benchmarking Samuel Tanuwijaya

    Uploaded by

    vira marsita
    The document is a report in Excel format presenting the results of digital benchmarking of various coffee and tea brands on Instagram. It contains data on 24 brands including their number of followers on Instagram, average number of comments and likes per post, and breakdown of new versus old likes and comments. The brands are from various e-commerce, transportation, and food and beverage categories.

    Copyright:

    © All Rights Reserved
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    of 2

    LAPORAN EXCEL HASIL DIGITAL BENCHMARKING

    Simple Wood by Samuel Tanuwijaya


    NO BRAND FOLLOWER AVERAGE COMMENT AVERAGE LIKE ACCOUNT
    1 tokopedia 5,200,000 460.5 20,937 instagram
    2 shopee 8,800,000 10628.5 13,095 instagram
    3 gojek 1,200,000 164 741 instagram
    4 grab 1,100,000 353 1,505 instagram
    5 amazon 4,200,000 170 2,286 instagram
    6 alibaba 7,500,000 40 1,120 instagram
    7 starbucks 18,000,000 349 24,116 instagram
    8 kopi kenangan 523,000 18.5 384 instagram
    9 fore coffee 158,000 20 791 instagram
    10 chatime 823,000 32 860 instagram
    11 kopi janji jiwa 568,000 59 647 instagram
    12 jiwa tea 11,300 0 51 instagram
    13 kopi lain hati 193,000 0.5 48 instagram
    14 kokumi 88,700 1 53 instagram
    15 xiboba 310,000 6 521 instagram
    16 mixue id 246,000 1911 23,261 instagram
    17 roti o 163,000 21.5 324 instagram
    18 woy makaroni 13,800 18.5 289 instagram
    19 sour sally 114,000 7.5 149 instagram
    20 kedai kopi kulo 164,000 0.5 73 instagram
    21 kopi wolu 10,000 1.5 113 instagram
    22 tiger sugar of 36,800 4 1,310 instagram
    23 tiger sugar id 23,200 4 15 instagram
    24 starbucks id 1,800,000 482.5 13,220 instagram
    LIKE COMMENT
    BRAND
    baru lama baru lama

    tokopedia 10,878 30,996 95 826 note


    shopee 22,462 3,728 19,168 2,089 color meaning
    gojek 471 1,011 189 139 yellow penyalur
    grab 1,591 1,418 61 645 red pesaing
    amazon 2,517 2,054 71 269
    alibaba 182 2,057 6 74
    starbucks 8,097 40,135 63 635
    kopi kenangan 420 348 0 37
    fore coffee 501 1,080 8 32
    chatime 139 1,580 7 57
    kopi janji jiwa 97 1,197 1 117
    jiwa tea 5 97 0 0
    kopi lain hati 40 56 0 1
    kokumi 29 77 1 1
    xiboba 74 967 0 12
    mixue indonesia 413 46,108 54 3,768
    roti o 148 499 1 42
    woy makaroni 109 469 18 19
    sour sally 59 238 2 13
    kedai kopi kulo 22 123 1 0
    kopi wolu 217 8 2 1
    tiger sugar of 84 2,536 1 7
    tiger sugar id 15 15 7 1
    starbucks id 25,100 1,340 919 46

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