Course: Business Model Development and

Innovation
 Value chain analysis of Boeing Co.
Primary Activities
The principal value chain functions for Boeing Co are directly involved in selling and
producing the product to customers who are targeted. An analysis of the value chain's
primary activities can boost the efficiency that of Boeing Co as explained below.

Inbound Logistics
Boeing Co can face various issues during the development of products. Analysing
inbound logistics requires companies to concentrate on all aspects of the process from
raw material to final product. A few examples of inbound logistics include getting raw
materials back, storing the inputs and internally dispersing components and raw
materials to begin production.

Outbound Logistics
Outbound logistics include storage, material handling planning, scheduling, processing
orders as well as transporting and delivering the goods to the location. Boeing Co can
analyse and improve the efficiency of outbound logistics to discover competitive
advantages and meet its goals for growth. Boeing Co should pay specific importance to
its value chain when its products are in short supply and require prompt delivery to the
customer.

Operations
The significance of studying operations increases as raw materials are received as well
as Boeing Co is ready to transform this raw product into an final product and then
launch it onto the market. Examples of operational tasks include packing, machining
assembly, testing and assembling. Maintenance and repair of equipment belongs to this
class. It covers both manufacturing and services operations. Analysis of operations is
crucial for increasing productivity, increasing effectiveness and ensuring the success
that is Boeing Co. Increased productivity will assist Boeing Co to achieve consistent
economic growth, improve the profitability of its operations and create a strong base
for competitive advantage.

Marketing and Sales

Boeing Co will highlight the benefits and advantages of the products it offers to
convince clients that the product is superior to rivals. Producing a top-quality product
with affordable prices and with distinctive features will not bring worth up until
Boeing Co invests on the marketing and sales processes. Sales agents and marketers
have a significant role to play.

Examples of Boeing Co's sales and marketing activities include advertising, sales force
promotions pricing and channel selection, as well as developing relationships and
quoting channel members. Effective and well-integrated marketing initiatives can help
build the brand's image Boeing Co and help it differentiate itself from
competitors. Yet, Boeing Co must avoid making promises that are not true regarding
the product's features that will not be met by the production department.

Services
The post-sale and pre-sale options provided by Boeing Co will play a crucial role in
establishing customer loyalty. Customers today consider post-sale service as crucial as
promotional and marketing activities. The negative impact of E-WOM due to poor
customer support cannot be diminished in this technologically advanced age. The
business must analyse its support processes to prevent damaging the brand's image,
instead using it to promote positive word of mouth thanks to prompt, speedy and
effective support services.

Support Activities

Firm Infrastructure

The term "firm infrastructure" is used to describe the range of functions including
Quality management, Legal issues managing, accounting finance strategic management,
and planning. A well-planned infrastructure management strategy can help Boeing Co
to optimize the performance of the entire value chain .

Technology

In the present, technologically advanced age, nearly all value chain processes rely on
technology-based support. Technology integration in distribution, production
marketing, and human resource processes require Boeing Co to realize the importance
of technological development. It is divided into process and product technological
development processes. There are many examples of this, including automation
software, technology-supported client service, research on product design as well as
data analysis. The department of research and development within Boeing Co is
classified in this category.

HRM

Boeing Co can analyze human resources management through evaluating HR-related

aspects, such as hiring, selecting the right training, rewarding, performance
management and other management actions. A well-run HR department can enable
Boeing Co to reduce competitive stress based on the determination, motivation, and
abilities of its employees.

Procurement

The term "procurement" in the value chain is the process involved in buying the
necessary inputs which could include equipment machines, raw materials and supplies,
raw material and other components required to make the final product . Because of its
connection to various value chain processes, Boeing Co should carefully look at its
procurement processes to optimize the inbound, outbound, and operational value
chains.