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  • Just Do It

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    mehdi guenouche
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    Nike's famous tagline "Just Do It" was inspired by the last words of convicted murderer Gary Gilmore before his execution. Gilmore said "Let's do it!" to the firing squad, sparking the idea for Nike's motivational slogan that encouraged people to take action and stop procrastinating.

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    Just do it

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    Nike's famous tagline "Just Do It" was inspired by the last words of convicted murderer Gary Gilmore before his execution. Gilmore said "Let's do it!" to the firing squad, sparking the idea for Nike's motivational slogan that encouraged people to take action and stop procrastinating.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    20 views2 pages

    Just Do It

    Uploaded by

    mehdi guenouche
    Nike's famous tagline "Just Do It" was inspired by the last words of convicted murderer Gary Gilmore before his execution. Gilmore said "Let's do it!" to the firing squad, sparking the idea for Nike's motivational slogan that encouraged people to take action and stop procrastinating.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    1.

    The famous tagline "Just Do It" from Nike was inspired by the last words of a
    convicted murderer before he was executed.

    https://www.creativereview.co.uk/just-do-it-slogan/

    In Doug Pray’s 2009 documentary about advertising, Art &


    Copy, he confesses that the idea for the line was sparked by the
    last words of convicted murderer Gary Gilmore, who said “Let’s
    do it!” to the firing squad before his execution.
    gary
    Gilmore

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