A cosmetics company advertises predominantly on Facebook and Instagram.

The company
wants to test alternative creative messaging for holiday season campaigns targeted to a narrow
audience to discover which message achieves the most efficient sales results.
Which measurement approach should the company use while minimizing CPM impact?
A. Brand Lift polling 'Message Association'
B. Randomized control trial
C. A/Btest
D. Brand Lift polling 'Purchase Intent'

Answer
C. A/B test
A/B testing (otherwise called split testing) is a cycle of indicating two variants of a similar page
to various sections of website guests simultaneously and looking at which variant drives more
transformations. split testing is the thing that causes us to comprehend what precisely is
working, what's speaking to our audience, etc. Continuously attempt to make shareable
content, so the message to be seen by more individuals at a diminished cost. It frequently takes
a few attempts to get an enormous champ yet it more than pays for the rest. test your audience
to ensure you're addressing the opportune individuals. You can even A/B test through the split
test include directly in Facebook Ads. you will have the option to perceive what sort of content
your audience reacts to. Facebook needs every client to have a positive encounter. On the off
chance that your advertisement is being delighted in by your target (which Facebook will
quantify by things, for example, engagements), your CPM cost will be lower. Organizations
whose promotions have low engagement will be charged more on the grounds that Facebook is
more hesitant to show advertisements that they realize users dislike.