YOUR DIGITAL MARKETING PLAN

A GUIDE FOR COACHES AND THOUGHT LEADERS

TO STAND OUT AND SPARKLE!
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Stand Out and Sparkle:Digital Marketing Strategies Made Easy

Define your target market by determining the

characteristics, problems, and pain points of your
ideal customers. This is just the surface, you'll have
time to refine this as we go along.
Analyze the digital marketing tactics of other coaches
in your niche to find points of possibilities and missed
opportunities by conducting research on your
competition. Relax, they won't know you are stalking
them ;)
Decide what you want to accomplish with your efforts
in digital marketing. Don't be shy here, honey. We all
want to aim high, so go ahead! More subs? Website?
Course? Books? Community growth?
Make a content strategy: Get some coffee dear, you
need to be awake and alert for this! Based on who
you want to serve and what you offer, brainstorm
what types and topics of content you want to share
with the world.
Got a website or landing page? Make sure your
website is mobile-friendly, simple to use, and has
calls to action that inspire users to take action.
Email is still alive and kicking, honey! Believe it or not,
people still use emails. Most especially those who can
actually pay (#realtalk). So use lead magnets like
ebooks, webinars, and free consultations to get
visitors to sign up for your email list.
Make use of social media: How can people buy from
you if they don't know you, right? So go ahead and
get up, dress up and show up, dear!
Get geeky with the stats. Analyze and measure: The
stats can be your best friend so you'd know if you're
headed on the right track. Use analytics tools to track
the success of your digital marketing campaigns.
So, are you ready to

Stand out
and Sparkle!
Let us show you how!
GO
Sparkle
MEDIA IDEAS TO IMPACT

Innovators | Storytellers | Change Makers

hello@gosparklemedia.com