GROUP 2 (RPS 3)

Describe The Classicization Of

Retail Business And Analyze
Effective Ways To Increase Sales

By: Rafli Faiz Aqmal (21080324067)

PTN 2021I
 Classification
Of Retail
According to one expert named Sopiah & E.M. Sangadji,
retail can be defined as daily sales activities of goods or
services to meet consumer needs. The definition of retail
business is a business activity that involves sales
transactions of goods or services to consumers in unit
quantities or retail for personal consumption and not for
resale. An important function of this retail business is to
offer and distribute products from producers to
consumers optimally.
 Types of Retail
Business
• Based on Products Sold
Based on the products marketed, retail is divided into three types.
Namely, retail products that sell goods, for example toy stores. Retail
service with service offerings such as vehicle servicing. As well as,
non-store retail to market goods using certain media, for example
vending machines.
• Based on Ownership
There are three types of retail which are categorized based on the
nature of the owner, namely independent retail such as stalls,
grocery stores and shophouses, franchises such as franchises, and
business groups such as supermarkets or department stores that
are tied to one management.
 Types of Retail
Business

• Based on Sales Location

Retail businesses can also be differentiated based on their
sales location. Entrepreneurs who have direct access to
major roads are categorized as retail strip malls or
commercial land.
 Retailing
Classification
1. Retailing classification
- Store based: Transactions take place through retail store
intermediaries. This classification is divided into two more; shops
based on ownership and shops based on goods sold.
2. Non-store based: Usually focuses more on direct contact with
consumers. Contact can be made personally through direct
selling or non-personally through TV, Internet, email marketing,
telephone or catalogues.
3. Service-based: Offering various types of services to consumers.
These services can be banking, rental, electronic services, etc.
Factors such as service quality, features offered, uniqueness of
service, and time required are things that determine the success
of a service-based retail business.
 In-store Retailing vs
Non store-retailing
• Store retailing is when the store uses a space to display
products where customers can purchase them.

• Non-store retailing is when the retailer doesn't have a

physical space. Such as Amazon.

• Non-store retailing might also be direct sales (the door

to door salesman) or the automatic vending machines.
 Examples of In-store
Retailing & Non-
Store Retailing

Examples of retail outlets are those found

in supermarkets, malls, or hypermarkets.
on-store retailing, considered a more
modern trend, is a form of retailing
whereby the sellers display or sell their
merchandise outside the confinement of
a physical facility.
THANKYOU!

Any Qouestion?