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Packaging Innovation
Opinion | 08 Jun 2022
Evolving wellness priorities require beauty companies to adjust their product and
packaging offer to meet consumers' new needs, while ensuring trust, safety and
transparency. And, as technology develops, innovation is expected to focus on circular
models, as well as sustainable and transparent supply chains. Meanwhile, digitalisation
and the rise of e-commerce will impact the evolution of the role of packaging and its
design requirements, and establishing a strong digital presence will set beauty
companies apart from competitors.
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