How To Get More Twitter Followers

HOW TO GET MORE TWITTER FOLLOWERS
10 Tactics from the Experts
1 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

Table of Contents
The Value of a Follower 3

Essentials: Create and optimize your profile 5
Tactic 1: Start following users and brands on Twitter 8
Tactic 2: Tweet often and schedule your Tweets 12
Tactic 3: Pay attention to what’s happening on Twitter 16
Tactic 4: Use captivating visual content 20
Tactic 5: Attend and/or promote hashtag-friendly events 23
Tactic 6: Incentivize user-generated content and engagement 25
Tactic 7: Make your profile easy to follow - promote your handle 27
Tactic 8: Accelerate your organic efforts with paid campaigns 29
Tactic 9: Gain followers through content campaigns 31
Tactic 10: Set up an advertising campaign of content, using content to get followers 34
Conclusion 37

The value of a follower

So you’re new to Twitter. You’re in the right place. But first, it’s important to
understand why your followers matter for driving engagement with your
business online.
When someone follows you on Twitter they are opting-in to see your Tweets.
They’re the ones who will see what your company is like, what you company
offers, and what your company thinks is interesting.
They’re also the people that are likely to become brand advocates and
will be engaging with your content through likes, Retweets, and mentions.
Getting followers isn’t really your end goal. Your end goal is to get people to
engage with your Twitter content, thereby engaging with your business, and
eventually becoming loyal customers.
When you gain followers on Twitter, it helps you get more customers. And it
works! In a Small Business Customer Insight survey, Twitter found that 75%
of customers feel more positively about a business after following them on
Twitter, and 69% of customers said they have purchased from a SMB after
following them on Twitter.

Essentials: Create and
optimize your profile

COVER PHOTO
When people view your profile, one of the first things they’ll see is your
cover photo at the top of your profile. This image should be 1500px
by 500px and should represent your business in some way. Try using
a graphic that corresponds with your profile image, a picture of your
storefront, pictures of your employees, a promotional photo around the
holidays, etc.
PROFILE PICTURE
Your profile picture puts a visual to your handle and
business name, so it’s important to use a recognizable,
high-quality photo that represents your business. Using
your logo is a great option!
HANDLE
Your handle is the@word users will use to tag you in Tweets,
making it incredibly important. Your handle should always,
always, always be the name of your business or a close variation.
A handle that doesn’t resemble your business name makes it
harder for users to guess when they’re Tweeting at you and just
generally makes your business harder to find.
FIRST THINGS FIRST:

You have to create and optimize your profile in order to build trust with users online. A well-optimized profile
tells your customers exactly who your business is, what you’re about, and why they should follow you.

NAME
Your name on Twitter should only be the name of your business. If
you’re a small business, you might consider adding your location in the
name to help people quickly identify your business. Your name might
be the same as your handle: that’s totally fine!
BIO
Your Twitter bio is the perfect place to add a short and sweet
description to help potential followers understand who you are. Your
bio must be less than 160 characters, so keep it short, sweet, and to
the point! Add a link back to your website, and use keywords and
hashtags related to your business to help your profile show up in
search results.
LOCATION
Make sure to add your location! This will help Twitter
recommend users based on your location, and it will also
help followers learn more about your business.

Tactic 1: Start following users
and brands on Twitter

Your second greatest lever for growing followers when you’re just starting
out is to start following people first. Think about it. Your goal for generating
followers is to find businesses and people that will regularly be viewing and
engaging with your content.
In order to get your followers to engage with your business on Twitter, you have to give a little love in return.
Twitter isn’t about spraying and praying information for your benefit alone. It’s about actively engaging and
participating in your industry and community online.
So how does following people help you generate followers?
When you follow someone on Twitter, they get a notification saying that you’ve followed them, and Twitter
makes it easy for them to follow you in return. Social psychologists call this the principle of reciprocity. When you
give something to someone, they often feel socially obligated to return the favor.
HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

9
This doesn’t guarantee everyone
you follow will follow you back, but
it will help you get started.
It’s never a good idea to get on Twitter and start
following thousands of people you don’t know. Your
goal on Twitter is to build an engaged audience, not
an audience that isn’t a good fit for your business in
the first place. Your Twitter following should match
the demographics of your ideal customer: people
who are actually interested in the content you’re
sending out. So you should be following accounts
that are posting and interested in similar content.
When it comes to following it’s important to stay

focused on quality rather than quantity.
Keep in mind that you should be maintaining a

healthy follower-to-following ratio. When you’re
just starting out, try to follow fewer than half the
number of users that are following you in return.
As you grow your presence, try and follow fewer
than 5X the number of followers you’re gaining.
Don’t worry about this too much -- it’s not an exact
science. The point is, don’t artificially try to follow
tons of accounts just to get followers. Focus more
on quality than quantity.

INFLUENCERS AND THOUGHT LEADERS EXISTING CONTACTS
Twitter is great for expanding your audience, but A great way to start building your Twitter
it’s also great for keeping up on industry insights following is to import your existing contacts into
and innovations. Make sure to follow thought Twitter’s import tool. You can start following those
leaders and influencers to stay up to date on customers and businesses you already interact
industry standards. with face-to-face or elsewhere online. They’re
already engaged with your business, so following
BRANDS IN YOUR INDUSTRY OR COMMUNITY them will help you get a bunch of new followers
Follow similar businesses in your industry to check fast.
out what they’re doing. This can help you establish
relationships (in case you ever want to start a co- USE TWITTER’S “WHO TO FOLLOW” TOOL
branded partnership), and also helps you stay up- As you start to follow people, Twitter recommends
to-date on what other businesses in your industry similar businesses or users to follow. Use this to
are up to. discover great new influencers, businesses, or
news channels to follow.
YOUR CUSTOMERS THAT ACTIVELY PROMOTE
YOUR BUSINESS
Do you have customers that rave about your
product, or are actively engaged with you online?
Follow them! Never hurts to give delighted
customers a little love and see how they’re
engaging with your business and others on Twitter.
11 HOW TO GET MORE FOLLOWERS ON TWITTER TWITTER & HUBSPOT

Tactic 2: Tweet often and
schedule your Tweets

Now you’ve setup your profile and
followed people on Twitter, but
you aren’t sure how to grow your
already existing follower base.
The best way to grow your following is to actually

participate on Twitter.
What happens on Twitter doesn’t stay relevant on

Twitter. If you log into Twitter now, and then again in
an hour, new Tweets will bury the ones published
earlier (provided you’re following enough users).
This makes staying in the loop difficult for marketers
with limited time for browsing social media all day.
Twitter users post a ton of content, which means

to be active on Twitter, you need to be actively
Tweeting throughout the day, everyday.
While you may not need to Tweet 24 times a day to

stay active on Twitter, you do need to stay active on
Twitter when your users are on Twitter, which may
not always line up with when you’re available to be
Tweeting for your business.

So what’s the solution?
Schedule your Tweets with Twitter Dashboard or marketing automation software like HubSpot.
Scheduling your Tweets ahead of time allows you to curate and plan out content to share when it works
for you. With Twitter’s new Dashboard app and desktop experience for businesses, you can schedule your
Tweets and better engage with your audience.
If you’re a HubSpot customer, you can also use HubSpot’s social inbox right in the social inbox app within the
platform.

WHAT SHOULD YOU BE TWEETING?
• Ebooks, whitepapers, and guides

• Templates
• Checklists
• Webinars and videos
• Photos and images
• Blog posts
• Timely Tweets - Tweet about a current
event and relate it to your business
• Images
• Articles
• Medium posts
• Retweets of industry content
• Event registration links
• Content from thought leaders
• Curated content from outside partners
(and tag them, of course)
• Trending topics and hashtags
15 HOW TO GET MORE FOLLOWERS ON TWITTER

Tactic 3: Pay attention to what’s
happening on Twitter

PRO TIPS
Being active on Twitter isn’t just

about posting. It’s also about
staying in the loop with what’s
happening in the world and online.
Most users on Twitter are in exploration mode --
Try to use Twitter the way
they’re looking for current events and pop culture, individual people use
and they’re browsing the content that’s being Twitter. Don’t just blast out
curated and shared by the people they choose to
follow. your content to all your
followers. Ask questions,
In the Twitter world, #hashtags are used to link
Tweets about the same topic together.
engage with your
followers, and participate in
Hashtags pop up everyday based around internet
memes, responses to current events, hashtag-
conversations happening
friendly events -- you name it. If you aren’t actively on the platform.
paying attention to Twitter, hashtag trends are easy
to miss.
But when you do take the time to stay plugged

into Twitter, you can build a following easily by
participating in these Twitter events.

In August 2016, songwriter Marian Call posted
a simple question asking people what their
first seven jobs were and used the hashtag
#firstsevenjobs.
Pretty soon, the hashtag went viral, and everyone

-- including big-name celebrities -- was responding.
This is a great example of a short-lived, light-
hearted hashtag that you can participate in and it’ll
help build your following organically.
Hashtag trends come and go quickly, which means

hopping onto the bandwagon in a timely manner is
essential.
When you participate in hashtags or post funny,

shareable Tweets (rather than just links to your
content all the time), it makes people want to
follow you. It’s not just that you’re offering them
information, you’re also an engaging business that
participates in the entertainment on Twitter.
If you use Twitter events to engage with your

followers, you’ll increase you following organically.
Staying in the loop on Twitter isn’t always easy

because so much content is spread everyday.
Luckily, Twitter has a helpful features you should try.

PRO TIPS
TWITTER MOMENTS is a useful tab on your

Timeline that makes it easy to pay attention to
what’s been circling on Twitter since you last logged
in. The stories that happen on Twitter don’t ever
happen in a single tweet, so Moments captures the
most important tweets and content to tell a story
about what’s happening in the world and online.
“
Paying attention to the rest of the world on Twitter
is super important, but it’s also important to pay
Engaging with your followers is crucial attention the users’ interactions with your business
-- especially early on. Take the time to in particular.
reply to any incoming tweets, even if
it’s just a quick ‘thanks!’” Luckily, Twitter has a new feature for SMBs to make
this process easier. With TWITTER DASHBOARD,
you can now set up custom feeds to pay attention
to how your customers are interacting with your
MARISSA BRETON businesses. This is useful way to see when people
Social Media Manager, HubSpot are Tweeting at you, but Dashboard is more than
FOLLOW HER @HiThisIsMarissa
just an engagement view. You can also schedule
your Tweets and get Tweet ideas and inspiration
from Dashboard’s built-in tips.
Dashboard helps you get right to the Tweets that

matter and engage more with your customers and
community. Start by creating a custom feed to find
out what’s being said about your business — not
just the Tweets mentioning your account.

Tactic 4: Use capitivating
visual content

Images display automatically in Tweets, which means you can use creative
visuals to make your Tweets stand out among all the others in user’s feed.
The more your Tweets stand out, the more attention your profile gets. If HubSpot’s social media manager
doesn’t have pre-made images to work with, she’ll spend the time creating one.
Can’t decide which photo to use? You can attach up to four photos to a single Tweet.
Try incorporating an image into every Tweet your create if it’s relevant. Images draw users’ attention, and
visuals help people process information faster and better than just text alone.
Need help creating better visuals? Try Canva. Canva is a great tool built for marketers who want to create
images for social media but who have limited design skills.
Canva has premade templates, stock photos, shapes, graphics, etc. that you can use to make stunning visuals
stand out on your audience’s twitter feeds.

CHELSEA HUNERSEN
DESIGN PRO TIPS Social Media Manager, HubSpot
FOLLOW HER @ChelseaLikeNY
DON’T HAVE TIME TO CREATE NEW VISUALS?

Try using gifs, charts, or stock photos if it works well for your audience.
Use images that RESONATE WITH A USER EMOTIONALLY for the best chance of interaction.
Text should be in clear white space for images.
TEST COLORS AND VISUALS that work for your business. They can make a big difference.
Experiment with GIFs. These animated images can add a touch of personality to your Tweets, and
also lead to higher Tweet engagement rates. Use the GIF button in the Tweet compose screen or
create your own.
Incorporate materials from other marketing - EMAIL GRAPHICS, PRESENTATIONS, FLYERS...etc. You
don’t have to reinvent the wheel
There are lots of FREE STOCK PHOTO SITES like Pexels.com, StockSnap.io, and Unsplash.com full
of gorgeous pictures you can use in your Tweets. There’s no excuse for not using any images, or
even worse, sharing cheesy stock photos.
Set aside some time every week to DESIGN NEW IMAGES for Twitter. Take an hour at the end of the
day to just play around in Canva and come up with some new stuff. HubSpot’s social media manager
always notices posts with new images do better than old images!
Use images that are CLEAR, CONCISE, AND EASY TO DIGEST when quickly scrolling. It should be
eye catching without having too much text.

Tactic 5: Attend a
hashtag-friendly event

The next best bet for growing your following is to attend a conference or
join a Twitter chat -- any event where attendees are likely to be conversing
around a specific hashtag.
Hashtag-friendly events result in a wave of new followers because attendees are more tuned in to the
conversation. By participating, your Tweets reach an attentive audience with greater frequency.
When you have plans to attend a conference, make sure you monitor the event hashtag, follow other
attendees, and respond when you have something meaningful to say. Each interaction is like a target
advertising to follow you.

Tactic 6: Incentivize user-generated
content and engagement

PRO TIPS
You can also leverage hashtag events

yourself to drive engagement directly with
your business.
Ever host webinars, conferences, or promotional

events? Use a hashtag to encourage your
“
attendees to interact with your business about the
event online.
We use polls to help give us a sense of
You also can try to encourage user-generated what our audience cares about, and how
content by promoting a specific hashtag around a they feel about certain topics. Plus, Twitter
topic specific to your business. sends a notification to everyone who voted
in a poll when it closes- so that’s a great way
Try using Twitter polls or asking a question to
your followers and get responses. It’s a great way
to stay top of mind!”
to generate conversion online and get people
interacting with your business.
MARISSA BRETON
Social Media Manager, HubSpot
FOLLOW HER @HiThisIsMarissa

Tactic 7: Make your profile easy to
follow - promote your handle

A simple way to create opportunities for new followers is to ensure all your web properties -
website, blog, and other social profiles - link to your Twitter account.
At the very least, place a Twitter follow button on your website homepage, your About Us page, and your blog
homepage sidebar. For even more exposure, add a link to your account in your email signature and within the
About section of your other social profiles.
You can also add social sharing buttons to gated offers, like ebooks, that you create. Ask people to follow you
on the first page and link directly back to your profile. This helps build that relationship with your business.
They’ve already seen your content, adding them into your social ecosystem just helps you build that
relationship even more.
If you write blog or other types of content, add social sharing buttons and Click to Tweets to make it easy for
people to find, follow, and Tweet at your business.
Make click-to-tweets visual and easy for the use. When you add a click-to-tweet next to a stat or a quote, add
a Twitter icon next to the copy. It’s super suggestive (in a good way) that the user is supposed to follow the
action.
PRO TIPS
It never hurts to ask. When you’re promoting a new piece of content, ask your
audience to share if they like it. It’ll also give you a good sense of what your
audience really cares about.

Tactic 8: Accelerate your organic efforts
with paid campaigns

So far this guide has covered all of the organic
tactics you can use to generate followers. But
when you want to expand your following fast,
Twitter also has paid features that you can use to
target users and help grow your user base.
Twitter allows you to set up ads and follower

campaigns with robust targeting options, so you
can grow your following withthe right audience
for your company. Good targeting is important to
growing a healthy follower base.
Within the Twitter Ads platform, you can set up

different kinds of campaigns based on your goal.
These include follower campaigns, website click
campaigns, mobile app engagement, and more.
To grow your follower base, we’ll dive specifically

into engagement campaigns and follower
campaigns. But don’t forget to try out the other
types of campaigns if you want to drive traffic to
your website and mobile apps as well.
Want to learn more about using paid ads on Twitter

for Business? Check out this ebook.

Tactic 9: Set up a follower campaign

When you set up a follower campaign, you’re paying for Twitter to display your business in
targeted users’ “who to follow” discovery section.
This is an easy way to expand your audience and get more followers. When users are looking for new
businesses and content curators to follow, your business could be one of them.
In fact, 85% of people believe Promoted Accounts help them discover new businesses on Twitter.
The key with Twitter ads is not to spend a fortune spraying and praying. Instead, you should use Twitter’s
targeting features to your best advantage.
One way to target your follower campaign is based around timing. With Twitter Ads, you tell Twitter how much
you are willing to pay to place targeted ads on users’ feeds. Twitter then decides how much that ad costs, and
anyone whose bid is higher than the price gets placed.
Most audiences have specific times that they’re looking at Twitter. Are your customers business professionals
who spends most of their time on Twitter during commuting hours? Try setting up a follower campaign based
on those times. Twitter will then run your ad during specific times and help you get more bang for your buck.
32
Using time as your qualifier can help you target users efficiently based on when they’re most
likely to be on Twitter to see it.
You can also set up a follower campaign using targeted interests to reach users who have already indicated
they’d be interested in a business like yours.
Twitter for Business’ Audience Insights feature helps you understand your followers interests, demographics,
and follower growth. Understanding who your followers are and how they respond to your content will help
you better plan and promote paid ads to get more followers.
There are many options for targeting users by interest. Some of the most popular are based on keywords,
people they follow, behaviors, actual interests, and more.
The best way to set up a follower campaign is to use both timing and interest-based targeting features in one
campaign. Your goal with an ad campaign is to target those users whose interest match the ad at the time of
day when they’re most likely to see it.
HOW TO GET MORE FOLLOWERS ON TWITTER TWITTER & HUBSPOT

Tactic 10: Gain followers
through content campaigns

People on Twitter are in exploration mode.
They’re looking for the latest and greatest
content to like, share, and engage with.
When they see content they like, they often
follow those businesses and users posting
it in order to get more great content from
them later.
You already know that you can generate more

followers organically by sharing great content for
this reason. The better the content you’re posting,
the more people will want to follow you.
But sometimes it’s all about getting the right content

in front of the right eyes.
This is another way you can use Twitter Ads

to get followers. Except instead of just using
follower campaigns to get followers, you can use
Tweet engagement campaigns to increase your
engagements on top-performing content.
Tweet engagement campaigns are basically normal

Tweets that you can pay to put in front of people
who haven’t followed you yet.

Let’s say you share a piece of content
that performs incredibly well on Twitter
organically. You’ve gotten lots of Retweets
and likes, and overall it’s doing really well
among your followers.
Still, that piece of content is only going to be in front

of your current audience’s reach. Why not try to
expand it?
By using paid campaigns, you can pay to share

content beyond your current followers’ audience
and target that content to users who may like that
content.
These campaigns are meant expand the audience

that sees your content, which helps increase user
engagement with that content. But using these
campaigns you will also boost your following. Why?
For the same reason we’ve discussed in previous
tactics. The more you engage and post on Twitter,
the more people will follow you.
Want more in-depth info on using Twitter’s paid

features? Check out this ebook here.

Conclusion

We’ve arrived at the end of our recommendations for building your Twitter following the right
way: without spamming others or buying fake followers.
Now it’s time to grab your printable tip sheet that came with your download so you can write
in the margins and use it as your go-to guide for cranking up your follower count. Good luck!
SOURCES:
• https://business.twitter.com/en/basics/what-to-tweet.html
• https://business.twitter.com/en/basics/twitter-followers.html
• https://business.twitter.com/
• https://business.twitter.com/en/success-stories.html
• https://business.twitter.com/en/advertising/campaign-types/increase-website-traffic.html
• https://blog.twitter.com/2016/tweettip-3-ways-to-tap-into-trending-topics-on-twitter
• https://blog.twitter.com/2016/whitepaper-how-valuable-are-your-followers
• https://blog.twitter.com/2016/introducing-twitter-dashboard
• https://business.twitter.com/en/basics/manage-your-business-account.html
• https://business.twitter.com/en/resources/follower-insights.html
• https://business.twitter.com/content/dam/business-twitter/resources/Customer_insights_2016.pdf
• https://business.twitter.com/en/targeting.html
• https://business.twitter.com/en/advertising/campaign-types/increase-tweet-engagements.html
• https://business.twitter.com/en/analytics/audience-insights.html

Try Twitter Dashboard Try HubSpot’s Social Inbox Tool
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HOW TO GET MORE TWITTER FOLLOWERS

10 Tactics from the Experts

1 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

The Value of a Follower 3

2 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

3 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

4 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

5 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

FIRST THINGS FIRST:

6 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

7 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

8 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

So how does following people help you generate followers?

HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

When it comes to following it’s important to stay

Keep in mind that you should be maintaining a

10 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

11 HOW TO GET MORE FOLLOWERS ON TWITTER TWITTER & HUBSPOT

12 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

The best way to grow your following is to actually

What happens on Twitter doesn’t stay relevant on

Twitter users post a ton of content, which means

While you may not need to Tweet 24 times a day to

13 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

14 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

• Ebooks, whitepapers, and guides

15 HOW TO GET MORE FOLLOWERS ON TWITTER

16 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

Being active on Twitter isn’t just

But when you do take the time to stay plugged

17 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

Pretty soon, the hashtag went viral, and everyone

Hashtag trends come and go quickly, which means

When you participate in hashtags or post funny,

If you use Twitter events to engage with your

Staying in the loop on Twitter isn’t always easy

18 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

TWITTER MOMENTS is a useful tab on your

Dashboard helps you get right to the Tweets that

19 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

20 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

21 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

DON’T HAVE TIME TO CREATE NEW VISUALS?

22 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

23 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

24 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

25 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

You can also leverage hashtag events

Ever host webinars, conferences, or promotional

26 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

27 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

28 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

29 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

Twitter allows you to set up ads and follower

Within the Twitter Ads platform, you can set up

To grow your follower base, we’ll dive specifically

Want to learn more about using paid ads on Twitter

30 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

31 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

HOW TO GET MORE FOLLOWERS ON TWITTER TWITTER & HUBSPOT

34 HOW TO GET MORE FOLLOWERS ON TWITTER HUBSPOT

You already know that you can generate more