Quiz: The Marketing Mix

Due Sep 25 at 11:59pm Points 12 Questions 3

Available until Sep 25 at 11:59pm Time Limit None
Allowed Attempts Unlimited

Instructions
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For each of the three companies, determine which phrase describes the product,
price, place, and promotion.

This is a graded quiz. You must score at least 70% to pass the quiz. You
can take the quiz as many times as you like. Your highest score will be
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Attempt History
Attempt Time Score
LATEST Attempt 1 1 minute 12 out of 12

 Correct answers are hidden.

Score for this attempt: 12 out of 12

Submitted Sep 11 at 5:43pm
This attempt took 1 minute.
Question 1 4 / 4 pts

Company 1: Delicious Tea

Match the description to its category in the marketing mix.

Advertisements in Promotion
local papers

Green and black tea Product

in bags

Grocery stores, Place

supermarkets,
convenience stores

Cheaper than Price

competitors

Question 2 4 / 4 pts

Beautiful Shoes

Match the description to its category in the marketing mix.

Television Promotion
advertisements

Shoe stores in Place

expensive shopping
malls
 Hand-made casual Product
shoes for men and
women

More expensive than Price

competitors'
(because they are
handmade)

Question 3 4 / 4 pts

Fastest Laundry Service

Laundry service with Product

pick up and delivery

Large cities where Place

people are too busy
to wash their own
clothes

Company name and Promotion

logo on the side of
delivery cars

More expensive than Price

doing laundry at
home but more
convenient
Quiz Score: 12 out of 12