Industry and Country Analysis.

Instructions.
Locate your teammates.
Assigned Country: (see syllabus and designated team spread sheet) ___________________________
Select a particular industry (not a specific business) within your team’s assigned country.
Select an industry that presents the most promise or potential for growth to an investor from outside
that country. Conduct a thorough examination of the market for the chosen product or service. Read
explanation of Porter’s 5 Forces - https://www.isc.hbs.edu/strategy/business-strategy/Pages/the-five-
forces.aspx.

In your presentation, tell us:

1) Who are the established players?
Can you segment some into groups (such as)?
 the buyers and buyer groups?
 the suppliers and supplier groups?
 the competitors - what is the geographic scope of the competition ?
 the substitutes?
 the potential entrants?

2) What key products are in the industry?

3) Why you think there is room for growth?

Assess the underlying drivers of each competitive force to determine which forces are strong and
which are weak, and why.
How do companies make money in this industry?

 Why is the level of profitability what it is?

 Which are the controlling forces for profitability?
 Is the industry analysis consistent with actual long-run profitability?
 Are more profitable players better positioned in relation to Porter’s five forces? If so, t ell us
how.

Analyze recent and likely future changes in each force, both positive and negative (refer to Porter’s 5
Forces).
Identify aspects of industry structure that might be influenced by competitors, or by new entrants.
4) Determine overall industry structure?
In addition to presentation skills, you will be graded on the depth of your substantive knowledge.
Simply summarizing company websites will earn you a poor grade – in-depth analysis, original charts and
data crunching, country comparisons, creativity, and a demonstration that this is professional-level work
(as opposed to undergraduate-level work) will be rewarded.

Enforced time limit: 40 minutes. The expectation is you will not read directly from note cards, but you
will engage with your audience in relation to key points.
Your market analysis will be in the form of a powerpoint presentation, presented to the class. The
powerpoint file (in final form, no edits permitted after submission) must be emailed to me by 8 am of
the day of your presentation. Reminder: works cited page on the last slide is required.

Works Cited.
1. Harvard Institute for Strategy and Competitiveness. Porters 5 Forces Explained.
https://www.isc.hbs.edu/strategy/business-strategy/Pages/the-five-forces.aspx
2. Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Harvard Business
Review 86.1 (2008): 78-93)
3. Typical Steps in an Industry Analysis. Babson Library.
https://libguides.babson.edu/c.php?g=26453&p=161514
4. Adopted from assignment by Terence Lau, with permission.