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IN TODAY’S INTENSE REGULATORY

ENVIRONMENT, WHAT IS THE BEST WAY


FOR GLOBAL BANKS TO MANAGE KYC?
An In-Depth Look at The Cost/Benefits of a
Transformative Approach to KYC Managed Service
By Lee Forsyth

The views and opinions expressed in this paper are those of the author and do not
necessarily reflect the official policy or position of Thomson Reuters.
CONTENTS
EXECUTIVE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

SHARED UTILITY OR MANAGED SERVICES: WHAT IS RIGHT FOR YOUR


FINANCIAL INSTITUTION? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

A CLEAR TREND TOWARD OPTIMIZING KYC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

THE SHARED UTILITY MODEL FOR KYC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

THE MANAGED SERVICES MODEL:


THE TRANSFORMATION OF KYC AND ON-BOARDING. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

2 WHAT IS THE BEST WAY FOR GLOBAL BANKS TO MANAGE KYC?


EXECUTIVE SUMMARY function to deal with the increased regulatory
Despite its rather innocuous title, Know obligations? And what process is best suited to
Your Customer (KYC) is serious business for your specific needs?
financial institutions. It’s not an option, nor is In this paper, we’ll examine why banks have
it a “nice to have.” Since the financial crisis of started to look at outsourcing parts of their
2008, the mandate to know whom you are KYC functions, then go into detail about KYC
doing business with – and to fully ensure those managed service, one of the most significant
parties are operating in a lawful, compliant approaches that has emerged in 2014.
manner – is more urgent, more tightly
regulated, and more complex than ever before. SHARED UTILITY OR MANAGED SERVICES:
WHAT IS RIGHT FOR YOUR FINANCIAL
At the same time, the costs and stakes for non- INSTITUTION?
compliance have never been higher – for your In the last 12 to 18 months, there has been
bank, your shareholders and your reputation. much written and discussed about two
Consider: in roughly the last two years, options for outsourcing KYC: shared utility and
financial institutions have been fined more managed service models. First a definition
than $10 billion globally for activities involving of each.
money laundering, or doing business with The shared utility service model
persona non grata. Several utility options have cropped up since
Fines are just the tip of the iceberg. There mid-2013, many of them joint efforts between
is also often a need to fix the underlying banks and third parties.
problems in a timely manner. Such large-scale Rather than each financial institution
remediations cost millions and affect multiple managing their own client document
areas, including sales, trading, compliance and collection, they participate in a utility service
the global on-boarding and control functions. provided by a third party, and pay for the
Even if you are fortunate enough to services and data they use. The financial
avoid regulatory censure, you still have institution provides pertinent customer
to invest millions to avoid being the next information into a single portal that is then
big story splashed across the front pages. shared with participating financial institutions.
Unfortunately, there is no sign that any of New bank customers (also called end-clients)
these trends are going away any time soon. provide all required documents to one portal.
And banks can access all the necessary
In fact, in the Thomson Reuters Cost of
information from the same portal.
Compliance 2014 Survey, two-thirds of
the respondents thought that their total The managed service model
compliance team budget would increase in A managed service model transforms the
2014-15. There are also opportunity costs in entire function by going far beyond collecting,
that your front office has to concentrate on storing and distributing customer data. It
activities such as document collection and enables financial institutions to outsource a
on-boarding as opposed to differentiating and significant part of the process to a third party,
profit-inducing activities. and reduce and standardize the costs involved
with KYC. By one estimate, a managed service
The question, then, becomes how do you
model can cut internal KYC costs by 30-40%*
evolve your existing KYC on-boarding

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In return, they get a true end-to-end solution not connected to any particular financial
driven by dedicated teams of KYC experts institution, they tend to deliver greater data
and analysts. A managed service provider security and privacy as a core business
typically delivers identity collection verification, strength is managing data.
identification of the Ultimate Beneficial KYC managed services – is it right for your
Owners (UBO’s), screening of the end-clients bank?
and all relevant related parties. For today’s complex KYC requirements, an
The result is the financial institution receives end-to-end managed service is the right
screened and validated KYC records of approach for many financial institutions.
their end-clients in accordance with a Managed service providers can deliver this
comprehensive KYC policy. These KYC records, vision — or at the very least, put financial
or profiles (one managed service provider calls institutions on the journey towards this vision
them Passports) are stored and maintained by enabling them to evaluate their current KYC
on a secure portal, where financial institutions systems, products and processes.
can access them. These KYC records are then A CLEAR TREND TOWARD OPTIMIZING KYC
subject to on-going monitoring, screening and KYC is at the center of several developments,
periodic review. all of which point to a new way of thinking on
End-clients get something they really desire: how to implement and operate KYC functions.
true control over their own documents Those trends include:
Unlike many utility models, end-clients • More regulation and greater complexity
have complete visibility and control over the
documents they provide, allowing permission • Increased outsourcing of non-core, non-
and access only to the financial institutions revenue functions
they choose. End-clients know exactly who • Continued squeeze on technology and
is viewing their profiles, and whom they are infrastructure costs
being shared with.
• Front office personnel concentrating on non-
The biggest difference between the two revenue based activities
models is that managed service providers
A new world order
continuously screen and monitor client data
Until fairly recently, most banks performed
from internal and external sources, and
KYC functions internally, investing in
provide timely updates to all subscribing
technologies, systems and expertise as
institutions. Real-time refresh and proactive
needed. It gave them complete end-to-end
monitoring dramatically enhance the
control over the process, but also required
institutions’ ability to mitigate risk outside of
enormous capital outlays and personnel costs.
the standard client refresh cycle.
As the regulatory obligations grow in number
In turn, this reduces the need for expensive, and complexity, it compounds the problem of
labor-intensive remediation projects and staying compliant.
ensures that “red flag” events within their
In short, those unrestrained days and deep
client population are addressed proactively
pockets are long gone. The financial world
and on a continuous basis.
pivoted in 2008, and today, the focus is on
In addition, as truly independent third parties controlling technology and infrastructure

4 WHAT IS THE BEST WAY FOR GLOBAL BANKS TO MANAGE KYC?


costs, while maintaining full compliance across underlying trade/transactional level of data
the business, locally and globally. needs to be sufficiently robust to ensure total
transparency when filling suspicious activity
Today, the increasing (and competing)
reports to the authorities. Given the diverse
demands on internal IT functions are
nature of the business and the global reach
stretching resources to the breaking point.
of many institutions, this becomes extremely
This directly affects a bank’s ability to generate
challenging to do to a high degree of accuracy.
revenue, as their focus is being directed
towards mitigating risk and avoiding censure. Several forces are at play
Why now? The root of this really reaches
Keeping pace with the changing requirements
back to the financial crisis of 2008, and even
everywhere they do business is no longer
further, to the after effects of 9/11. Regulators
sustainable for many banks. Increasingly,
are trying to get behind where the money is
they are looking for external solutions across a
coming from, and getting more aggressive in
broad spectrum of needs, including KYC rules
engines, screening and workflow management efforts to stop the funding of terrorism and
money laundering activities.
tools.
Another factor is the drive to clamp down
As with any fundamental shift, this is creating
on tax evasion. The Foreign Account Tax
new opportunities, new ways of doing business
Compliance Act (FATCA), is US legislation that
and new ways to enhance the KYC.
went into effect in July of 2014. Since then, 60
other jurisdictions have signed up to exchange
In other words, budgets are documents, all in an effort for countries to
shrinking, while regulatory get their tax revenue. FATCA and the need to
compliance requirements are positively identify individual beneficial owners
expanding, and growing in provide a direct line into the KYC process –
complexity. increasing complexity exponentially.

Why are regulators cracking down on KYC? In addition, the most recent Financial Action
No doubt you’ve already felt the pressure Task Force (FATF) recommendations (2012),
of increased regulation in the area of Anti- state firms should hold information on
Money Laundering (AML) and Counter- their Ultimate Beneficial Owners, further
Terrorism Financing. Regulators expect you tightening the ongoing efforts to combat
to know – and document – your clients and money laundering, terrorist financing and
the sources of their income, as well as the tax other related threats to the integrity of the
consequences of their activities. international financial system.

In addition they expect you to be able to KYC systems built for a different time, and
present a single view of your customer across for a simpler set of rules
all products and markets, a cohesive “KYC file Many current KYC practices simply have not
upon request and be able to demonstrate that kept up with the rigors of today’s requirements.
you have followed your detailed policy and In many financial institutions, KYC solutions
procedures. originated in an era when compliance was
nothing more than checking boxes on a
The regulatory pressure does not stop standard form. As regulations increased, a
there. You need to be able to provide clear patchwork of fixes and add-ons has added
evidence at a transactional level. The tight layers of complexity, cost and redundancy.
correlation between the KYC record and the

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Today, regulations are changing so fast that clients – creating a much more positive and
IT and Operations often don’t have time to streamlined customer experience.
react effectively, creating additional manual And perhaps most important, when you
processes and further weakening the control optimize KYC, it frees you and your team to
framework. focus on heightened areas of risk and perform
Is this any way to treat a new customer? enhanced due-diligence. You can direct your
Equally important, current KYC practices intellectual capital and resources to such
create suboptimal customer experiences. business-critical core functions as expanding
Currently your customers have to submit your footprint in new markets and instruments,
paperwork to every bank they do business with, strengthening client relationships, and
one at a time. In some cases, this document establishing your enterprise as best-in-class.
collection and verification can contribute to THE SHARED UTILITY MODEL FOR KYC
the on-boarding process taking as long as six Given the expense, complexity and centrality
months. In addition they need to update the of KYC functions, it’s no surprise that a utility-
information on a regular basis. What other shared service model has emerged over the
industry would ask this of their clients? last 18 months. Current practices are complex
In this challenging environment, it makes and redundant, requiring every customer to
sound financial sense to consider moving non- exchange information with every financial
core, non-differentiating functions to third- institution they deal with.
party partners. In fact, it’s already happening. Rather than each financial institution creating
The time is right to seriously consider its own solution, they participate in a utility
optimizing KYC service provided by a third party, and pay for
Regulators are clear in their expectations: KYC the services and data they use.
remains the responsibility of the banks. But While there are differences and nuances
you can outsource many KYC components among providers in this space, all offer the
whilst still retaining ownership of the overall same essential core services. They gather
function. pertinent customer information in a single
Isolating and outsourcing some of your KYC portal that is then shared with participating
function delivers several benefits: it cuts costs financial institutions. End-clients in this model
of maintaining a full in-house team, system can upload all required documents to one,
and process and it takes pressure off your or a few, utility provider(s); similarly, financial
already overextended infrastructure. It gives institutions can access all the necessary
you flexibility as needs and requirements information from one, or a few, providers.
change. Closely related to that, it also scales to
your organization as it grows and enters new But for many financial institutions,
global markets. shared utilities simply don’t go far
enough.
The question, then, becomes: what
are your options for outsourcing, and THE MANAGED SERVICES MODEL:
what is the best fit for your needs? THE TRANSFORMATION OF KYC AND
ON-BOARDING
Most outsourcing models also eliminate Managed service models provide true end-
parts of the on-boarding process for your new to-end solutions from a dedicated team of

6 WHAT IS THE BEST WAY FOR GLOBAL BANKS TO MANAGE KYC?


KYC specialists and analysts. This third-party Managed services are uniquely equal to
expertise is something many banks are coming the task, providing full spectrum coverage
to trust and value today. including:
Whereas utility providers collect, control and • In-depth verification of client identity
distribute customer data to banks, managed information by a dedicated team of
services go far beyond this to cover the full KYC experts and analysts (conducted to a
range of customer lifecycle management, from comprehensive KYC standard)
on-boarding all the way through refresh and • This KYC team is also responsible for
remediation. continuously monitoring client data so if
Constantly monitored, continuously updated things change, the data is reviewed and
With a managed service, client data is updated to reflect it
monitored daily, in real time. Things constantly • Comprehensive client on-boarding, not just
change with your clients: Executives and board data collection and storage
members come and go, suppliers are added
and dropped, and firms go from public to • Identifying all relevant ultimate beneficial
private. Each personal or entity event could owners and senior management
present a potential risk to your business. officials in an entity

Being proactive enables you to monitor • Validating the information from independent,
key changes to your client base that would public third party sources as well as screening
otherwise remain hidden in the regimented the legal entity to ensure that there are no
rolling review cycles that has become the issues around the client, which should be
standard in the industry. flagged

In addition, as their status changes, documents • Constant global tracking of new KYC
expire, or key information surfaces, your requirements, and updating data and
customers will be alerted to update their processes accordingly
information and assess any incremental risk Another plus for your customers
to the organization. This advanced way of As mentioned, managed services give your
monitoring your clients dramatically minimizes customers a vastly improved user experience
your exposure to sanctioned entities, Politically as they streamline the process for providing
Exposed Persons and other key changes such client identity documentation. And the time to
as de-listing/de-regulation. You can react in on-board can be sufficiently reduced.
real time to mitigate the increased risks to your
Managed services providers also give your
business.
customers control and visibility over their own
Delivering a full spectrum of protection data. This has been an issue with utilities,
When you consider who your clients are, be because once clients deposit information, they
they corporations, private companies, hedge may not know who can access the information,
funds or other financial institutions, it’s or who it gets shared with.
clear your relationship is complex and ever-
Using managed services, clients can store,
changing. The opportunity for falling out of
disseminate, and control permissions for
compliance is dangerously easy.
access to their data in a secure environment,
eliminating duplicative, time consuming

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processes. End-clients always maintain control • Screen clients’ names and associated parties
over who is viewing their information. against sanction lists, politically exposed
person (PEP), adverse information and
By some estimates, Managed adverse media?
Services can reduce a financial • Identify the Ultimate Beneficial Owner (UBO)
institution’s KYC operations expense and senior management officials?
by 30–40%* • Publish clients’ records with risk rankings
based on a rigorous process of verification,
Lastly, managed service models are free for
screening and validation?
end-clients of financial institutions.
•Automatically rescreen clients and related
* Research from Thomson Reuters
parties on a daily basis?
A checklist: Questions to ask a potential
• Monitor identity and status on a daily basis
managed services KYC provider
for any changes to trigger a refresh of the
As you explore options, keep these crucial
clients’ records?
questions in mind.
• Provide you with a secure portal to share
Does the managed service provider:
other non-KYC documents between
• Verify clients’ identity through collection trading counterparties?
and validation to a common market-leading
• Does their system integrate seamlessly with
standard?
your existing internal systems?

Full Managed Service

Monitoring

Screening Screening

Client Outreach Client Outreach Client Outreach

Public Domain Public Domain Public Domain Public Domain


search search search search

1 2 3 4

A managed service does not imply a one size-fits-all approach. Based on the firm’s need, size and scope, the access can be
modular randomly or progressive with module 4 being the full KYC managed service. In addition, firms can also add specific
requirements into any module to customize to their need e.g legal, credit, tax etc.

8 WHAT IS THE BEST WAY FOR GLOBAL BANKS TO MANAGE KYC?


SUMMARY • Ensures that end-client data is always
Know your managed service options current, always accurate, even as
Ironically or not, evaluating a managed people and entity events change
service model should be part of any financial • Allows flexibility to scale up or down – and
institution’s due diligence. The potential easily do global business
benefits in terms of cost savings and better
quality KYC coverage simply cannot be • Delivers confidence that their KYC process is
ignored. In fact, all indications are that this is fully compliant, even as regulations change
the best model for helping financial institutions • Finally, a truly independent third party
perform the delicate balance of staying in full provider can help ensure data is secure and
compliance without breaking the bank. remains private
In a classic win-win scenario, both financial For end-clients, this approach:
institutions and their end-clients are moving • Enables a vastly improved customer
to this transformative approach – for good experience to end-clients
reasons.
• Allows end-clients to enter their data once for
Financial institutions, a managed service all banks they do business with
model:
• Provides visibility and control over that data
• Saves infrastructure and personnel cost
Today, when it comes to know your customer,
• Delivers a much more comprehensive and
it’s time to know your options.
rigorous KYC function

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ABOUT THE AUTHOR
Lee Forsyth is the Global Lead KYC Consultant for Accelus Org ID at Thomson Reuters. Lee
and his team of KYC consultants work with the clients’ in-house Compliance and Operations
functions to define the most effective solution to complement their existing KYC programs.
Lee’s foray into the KYC space dates back to 1998 with Merrill Lynch. Lee has held a number of
regional and global leadership roles in Compliance/Operations with UBS, Goldman Sachs and
Nomura where he helped redefine and develop the end-to-end business processes to minimize
operational risk and increase transparency on KYC records.

10 WHAT IS THE BEST WAY FOR GLOBAL BANKS TO MANAGE KYC?


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