and today my topic is about the changing face of entertainment and media. I am incredibly honoured to stand before you and share my thoughts on the ever-evolving landscape of the entertainment and media industry. For instance, according to www.enca.com platforms such as Youtube, Instagram and TikTok platforms that you and me as people use to relieve stress have become primary sources of entertainment for millions around the globe. They enable creators to share their talent with a vast and diverse audience while fostering a sense of community among viewers. As quoted by www.navhind.com “If people like me and you thought that Spotify and Apple music sounded the death knell of CDs and Vinyl or If you thought Netflix and Amazon Prime had relegated cinemas to oblivion, think again.” Streaming platforms such as www.steamdeck.com have flourished and diversified our entertainment options beyond measure. Although fears of digital streaming services leading to the extinction of traditional mediums such as cinemas have been premature, there is no denying that the landscape continues to transform at a rapid pace. Moreover, global lockdowns caused by the pandemic have ironically compelled people from different corners of the world to flock together In shared virtual spaces. EA sports is a multiplayer video game for Sony and Xbox players, it even has an impact on my brother he just can’t stop with FIFA. Content creation and distribution: The rise of social media platforms, such as YouTube, Instagram and Tiktok, has democratized content creation. Anyone with a smartphone can now create and share videos, and other forms of media with a global audience. This has opened new opportunities for aspiring artists, influencers and creators to showcase their talent without relying on traditional gatekeepers. I believe it is crucial to discuss how virtual reality[VR] and augmented reality [AR]technologies are redefining what it means to be entertained. From live events and gaming experiences to interactive narratives and immersive learning environments, these innovations have opened doors for unforeseen possibilities. As we observe these dramatic shifts taking place, there remains one vital question – What role do traditional forms of media continue to play within this new landscape?