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Product Positioning Map

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SkyGardens Accounts
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574 views2 pages

Product Positioning Map

Uploaded by

SkyGardens Accounts
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

High Price

High Quali
w Quality

PRODUCT POSITION MAP

Perceptual map – Footwear

Low Price
 Here is the correlation between price and
quality of sports shoes. As we can see, the
most expensive and most quality are Asix,
Reebok, Nike, Puma. Converse is a more
affordable brand. New Balance and Fila are
low price but the quality is higher .
Skechers are a more expensive product
than shoes but the quality is lower.

Name: I.T.D.Imaduwa
Student No: BSC/2020B/MOHE/WD-025

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