BSBA103-1-INTRODUCTION TO BUSINESS STRATEGY

Total Teaching Hours Four Semester: 60

No of Lecture Hours/Week: 4

Max Marks: 100

Credits: 4

An ever-changing Political, Economic, Social, Technological, Ecological and Legal (PESTEL)

environment, coupled with the Volatility, Uncertainty, and Complexity Ambiguity (VUCA)
world in that businesses operate, demands companies to be agile. This course gives an insight
into corporate strategy enabling firms to survive the dynamism. The course dwells on the art
and science behind crafting strategies. It allows for reflecting on the ethical and social
sensitivity perspectives that drive businesses to pursue specific strategies.

Objectives:

 To explain the concepts of Strategic Management in the given context

 To Identify and assess the internal and external environment to understand the problems

businesses face.
 To infer an appropriate strategy to solve a business problem.

 To espouse a sense of social responsibility while strategizing

 To instil a sense of ethical sensitivity while strategizing

An ever-changing Political, Economic, Social, Technological, Ecological and Legal (PESTEL)

environment, coupled with the Volatility, Uncertainty, and Complexity Ambiguity (VUCA)
world in that businesses operate, demands companies to be agile. This course gives an insight
into corporate strategy enabling firms to survive the dynamism. The course dwells on the art
and science behind crafting strategies. It allows for reflecting on the ethical and social
 sensitivity perspectives that drive businesses to pursue specific strategies.

Objectives:

· To explain the concepts of Strategic Management in the given context

· To Identify and assess the internal and external environment to understand the problems
businesses face.

· To infer an appropriate strategy to solve a business problem.

· To espouse a sense of social responsibility while strategizing

· To instil a sense of ethical sensitivity while strategizing

1.CO1 - Explain the concepts of Strategic Management in the given context.

2.CO2 - Analyze the business environment to find problems that need attention.

3.C03 - Formulate strategies to solve business problems.

4.CO4 - Examine business strategies from a social responsibility perspective.

5.C05 - Evaluate business strategies from an ethical sensitivity perspective.

Unit-1
Teaching Hours: 10

Syllabus Unit Mapping

1.Development Needs: Regional, ,National,, Global,, Local,

2.Skill Focused: Employability,

3.Integration of Cross Cutting Issues: Professional Ethics,

Introduction to Strategic Management

Introduction, what is Strategic Management? Intended, Emergent, and Realized Strategies, The History
of Strategic Management, Contemporary Critique of Strategic Management, Understanding the
Strategic Management Process
Unit-2

Teaching Hours: 8

Syllabus Unit Mapping

1.Development Needs:Local,

2.Skill Focused:Employability,

3.Integration of Cross Cutting Issues:Professional Ethics,

Elements of Strategy

Vision, Mission, and Goals, SMART Goals, Balanced Scorecard, Assessing Organizational Performance,
Competitive Advantage

Unit-3

Teaching Hours:8

Syllabus Unit Mapping

1.Development Needs:National,Global,Local,

2.Skill Focused:Entrepreneurship,Skill Development,

3.Integration of Cross Cutting Issues:Environment,

Evaluating the External Environment

The Relationship between an Organization and its Environment, Evaluating the General Environment,
PESTEL Analysis, Evaluating the Industry, Porter’s five forces model, Mapping Strategic Groups

Unit-4

Teaching Hours:8

Syllabus Unit Mapping

1.Development Needs:National,Global,Regional,Local,

2.Skill Focused:Employability,

3.Integration of Cross Cutting Issues:Environment,

Evaluating the Internal Environment

Managing Firm Resources, Resource-Based View, VRIO framework, Value Chain

Unit-5

Teaching Hours: 9

Syllabus Unit Mapping

1.Development Needs:Global,Local,National,

2.Skill Focused:Employability,

3.Integration of Cross Cutting Issues:Professional Ethics,

Selecting Business-Level Strategies

Understanding Business-Level Strategy through “Generic Strategies”, Cost Leadership, Differentiation,

Focused Cost Leadership and Focused Differentiation Best-Cost
Strategy.

Unit-6

Teaching Hours:9

Syllabus Unit Mapping

1.Development Needs:National,Local,Global,

2.Skill Focused:Employability,

3.Integration of Cross Cutting Issues:Professional Ethics,

Selecting Corporate-Level Strategies

Corporate-Level Strategy Defined, Diversification, Implementing Corporate Strategy, BCG Matrix,

Strategies for Getting Smaller, Portfolio Planning and Corporate-
Level Strategy
Unit-7

Teaching Hours:8

Syllabus Unit Mapping

1.Development Needs:Global,Local,

2.Skill Focused:Entrepreneurship,

3.Integration of Cross Cutting Issues:Professional Ethics,

Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social

Responsibility

Doing Well by Doing Good, Corporate Governance, Corporate Ethics and Social Responsibility
Contemporary Questions of Corporate Ethics

Essential References

Kennedy, Reed. (2020) Strategic Management. Blacksburg, VA: Virginia Tech Publishing.
https://doi.org/10.21061/strategicmanagement CC BY NC-SA 3.0

Recommended References

David, F. R., David, F. R., & David, M. E. (2022). Strategic Management Concepts and Cases: A
competitive advantage approach. Pearson.

Jauch, L. R., & Glueck, W. F. (1988). Business policy and strategic management. McGraw-
Hill.

L., H. C. W., Schilling, M. A., & Jones, G. R. (2020). Strategic management: An integrated
approach: Theory & cases. Cengage.

Miller, A. (1998). Strategic management. Irvin McGraw-Hill.

Evaluation Pattern

Evaluation Pattern

CIA - Evaluation Pattern

Assignment Case Study Presentation Test Mid Semester

20 10 10 10 25

Mid Semester Examination

Section A Section B Section C Total

3X5=15 2X10=20 1X15=15 50

End Semester Examination

Section A Section B Section C Total

3X5=15 2X10=20 1X15=15 50