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    18 views9 pages

    Vocabulary 2

    Uploaded by

    Morgane Sabbadin

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 9
    (Oc) pny sre al (es Boke aed “Every company has two organisational structures. The formal one is written on the charts; the other is the everyday relationship of the men and women in the organisation.” (Harold S. Geneen) Acquire (to): faire 'acquistion de prévision Profitable: rentable Aftersales service: SAV Found (to): fonder Public / private sector: secteur ‘Assombly line: chaine de montage Funds: fonds public / privé Bankrupt (to go): faire fallite Global: mondial Purchasing department: service ‘Based (to be}: qui se trouve 3 Growth: croissance des achats eavaecuees Headquarters head office sige Quoted (to bel tre ca (ous) administration social R&D (research and development): Bottom tine: deriére ligne du Human resources: ressources pci bcos opeemeli bilan / résuttat humaines Range from ... to ..:aller de a. Busines: afar, entrepse {rplement(o):mettreen wwe Restructure torestructrer Business strategy stratégia des ‘ASE tol: imestir: Run (to): divger affaires Investment: investissement Sales: ventes : Susesstneuntécommerite (formation cholo Save to} economiser aa agence / succursale technology) Secondary sector: secteur apltal: capitate Labour costs: colts de main oe (CEO (Chief Executive Ofice"):PDG oeuvre ‘Sell to}: vendre ‘Chairman: président Lowecost country: pays & faible Set up a business (to): monter une Charity:orcanisationcartatve coi faire (Clase down (to): fermer ‘Management: direction, gestion Share: action Code of business: déontologe des Market sare: part du marché ‘Shareholder: action entreprises _ Merge (to) ‘mergers fusionner / SME (small & medium-sized Company / corporation /firm; fusion enterprises): PME extropiise Management tools: outils de ‘Spokesman / person: porte-parole Compete {to} / competitio sestion ‘Stock exchange: bourse ‘concurrencer / concurrence: Net income: revenu net ‘Stocks: actions, titres Competitor: concurrent NGO (non-governmental — ore market: marché pinpat _*tisaton):ONG batten acum Corporate: entepse seeped peiorm as Se aa pe : Operate tt): (fare) fonctionner -_S€arisser customer services service client elec ‘Strike (to be on):étre en gréve Department: service, département 9Perating income: compte se ae ar 7 exploitation Subsidiary: fiiale Dividends: dividends Organisation chart: Subsidise to): subventionner Cee ‘expertise dans organigramme Supplier: fournisseur am a Outsource (to): externaliser ‘Takeover: rachat _Ebusiness affaires en ligne ‘Overheads: frais généraux aaa een Payroll: masse saariale ea art Expand (tol sedévelopper, Policy company) politique de Tene tee ere sandr, se dversiir Wentrersa) an Factory / plant sine eaten ine {Trade} Union: syndicat fai trade: commerce équitable rimary sector: secteur primaire THEDOWEF= chiffre d'affaires Field: domaine Procurement department:service _UPdate (tol: mettre 3 jour Focus (to): se concentrer sur dépassement des achats ‘Warehouse: entrepot Follow up: sui clionts Profits: bénéfces Work counel:comité dentreprise Forecast (to) / forecast: prévoir/ Profitability: rentabilité Workforce: main d’ceuvre 26 COMPANIES | Vocabulary PP eels OSC cia “More and more products are coming out in fiercely protective packaging designed to prevent consumers from consuming them. These days you have to open almost every consumer item by gnawing* on the packaging.” (Dave Barry) Gnaw (to): ronger apres des consommateurs omeless:sans abr Consumerism: consumérisme Household: foyer Affluent: riche, aisé Consuming habit: habitude de Life expectancy: espérance de vie ‘Ageing / aging: velissant consommation Lifestyle: mode de vie (sais bobs Consumption pattern: mode d® sass appeal sues popula Binge drinker: quelqu'unquiboit Consommation _ Bass consumption: pour se saodler Convenience foot: plat préparé consommation de masse Boycott (to: boycater Convenience goods: produits pileincome:revenu moyen Brovin goods: ectronique orale _ Non-durables: bens non-durables Cautious: qui fat attention / Seater ‘Over consumption: prudent Surconsommation E. Core customer: clientale ? Commastty:matize premigre nese Overweight: en surpoids Complaint: éciamation Packaging: conditionnement / (CPi (consumer price index): e Consume (to): consommer indice des prix la consommation alla Consumer: cansommateur Cee a Plastic money: cares de crédt Consumer advice: conselis aux Damage (to): porter préjudice&, Pre-Paid goods: marchandlses ‘consommateurs, ‘endommager Lee Consumer advocacy / protection: Demand (to): exiger Fosshawe to} achele: défense des consommateurs = Purchase influencer: personne Consumer behaviour: duiiflue sur un achat comportement du consommateur es a jetable Purchasing power / buying Aictapeciadaciiinn rable bans durables power: pouvoird'achat structure descomportements Elderly: gee) Quality standard: norme de achat Fad: mode, lubie, tendance qualté Consumer confidence: confiance Feedback: retour d'informations Quality price ratio: rapport u consommateur Feel-good factor: indice de qualité-prix Consumer freamentation satisfaction Recall (to) / withdraw (to): retirer ‘fragmentation dela FMCGS (est moving consumer dea venta ‘consommation goods): biens de consommation _Semi-durables: biens semi- ‘Consumer goods / products: rotation rapide durables biens de consommateur Free sampler échantillon gratuit Senior citen: personne du Consumer powers le pouvoirdU Garner (ta): rassembler ticisigme ge consommateur fiber dots Siac OAR Single: c&ibataire(adjectt) Consumer society: société de dangereux Spend (to): dépenser Casas veme ana idusectsredng Weatty: che, aie onsumer spending: dépense des. les dépenses en centre ville 0 ek aici White goods: lectroménager Home delivery: vraison 3 Consumer survey: enquéte ‘dont Demanding: exigeant AG CONSUMERS I Vocabulary 3 ) | Marketing Bee “To satisfy our customers’ needs, we'll give them what they want, Words. : not what we want to give them.” (Steve James) Aisi allée Feelgood factor: indice de Price markdovm: démarquage “Renountto (to: se monter 3 satsfaction ack: portant round-the-clock shop: boutique _‘Manchise: franchise Range: game ouverte 24/24 Franchising: systbme de Refund: remboursement Brlek and mortar shop: magasin franchises Regulation: réglementation avec des mus (réel, oppose Free-otcharge: gratuit Seeaee ean 3 rogaine satay RAE HS Sevens les rowse (to) / look around (to): High Street spending: dépenses i fener faites das les magesins Salas represeataees comet Bulk purchase: achat en gros High Street, Main Street (Usa): ‘Ses 2zaet bjectif de vente Bulky: encombrant ‘rie commercante ‘Sample: échantillon Buy to) purchase to): acheter Home partyrvente 3 domicle _Satondshand: unite main / Buying / purchasing pow’ Home shopping: télé-achat oe pouvoir d’achat Impulse buying: achat pe tae Cardboard: carton impulsion Shelf (shelves): étagere, Cash resister caisse Instock to have: avoiren stock "=OMPADE earn invaluable: inestimable cher) Stelstzrageuise en rayon Carta binge: cenale yout: agence, dbpestion shop / store: magasin / boutique chain store: grand magasin, Uns deer ender ae eee ea Sate ge ground tn: perdre duterain _SwOpPIng centr, ral (USA: centre commercial. Chamelof stibuton: canal de UBSTEaMerproduitvendud pert® Shopping tit: ste distribution Marketer: responsable de Patt paap ene ri ee. Shop ¢ / binge: fevre Checkout: caisse de sortie commercialisation acheteuse, debauche d'achats Clearance sale: liquidation Haters wecnian de ‘Showcase: vitrine Click and mortar: qu associe merece ‘slash Gf all Sente en mogasinetvertcen Marketing play stratageme ee Tigne b ing prix) de beaucoup Container: conteneur ‘Mass market: grand public Sporto apparel antics descr Costolvingrcotstave ——-Massmatat epee ante cae ne camimercalisation de masse Staple goods: es produits de , base eee Mass consumptton: E livery boy ivreur See eee Subscribe (to): abonner Merchandise: marchandise Swipe (to): passer {une carte ‘Middleman: intermé sppandtiaus) é es The sale: soldes Distibutor: distribute ee oe ‘One-stop shopping: concentration TWN centre, downtown (USA): Boome ee 3 des achats sur un seul lieu ae - seg: aha " ide (to): vendre, faire du Doorto-doar: parte porte Online shopping: chats en 5986 com merca Bee si Opening hours: heures raw (to): attire oon Valueless: sans valeur qecuiedinedl Whotesater:grssiste Pay upfront (to): payer tavance Window shopping: che vitrine polntf sale P05): pln de Wrap (to): envelapper /erballer vente 4 | Brands kee eccccseccses “itis a pretty recognizable brand name. Originally it was ‘Jerry’s Guide “to the World Wide Web’ but we settled on ‘Yahoo’.” (Jerry Yang) Ad / advert / advertisements publics Aévergarning: publicité dans les jeux vidéo “ Advertzirment: publicité diverssonte Advertise (to): aire de la publics Aevertiser:publicste e publics ‘Advertising agency: agence de Advertsing blitz: matraquage publictaire ‘Advertising campaign: cerpagne ublitaire ‘Advertising media: supports de public ‘Advertising space: espace publicitaire Advertising spending: dépenses de publicté, budget publicitaire Aimat (to): cibter ‘Mienate (to): aliéner ‘Appeal to (to) fire appet 2, séduire Attract (to): attirer ‘Audience: public Awareness campeign: campagné de sensbisation Billboard: panneau d'afichage Body copy: texte (dans une publicté) Brainwash (to): faire un lavage de cerveau Brand: marque Brand awareness: notoriété de ta marque Brand extension: extension dela marque Brand image: image de marque Brand leader: leader du marché Brand loyalty: fdelité 3 la marque Brand name: marque déposée 86 BRANDS | Vocabulary Branded goods: produit de marque Catenphrase: accroche Close-up: gros plan Commercial / spot: spot publicitaire Comparative advertising: ublicité comparative Comvince (to): convainere ‘Coupon: coupon ‘Customised advertising: publicité ‘sur mesure Deter from (to): dssuader, décourager End-display: tate de gondole Endorsement: promotion assurée par une célébrité Event: événement. Exhibition: exposition, salon “Eye evel: 3 hauteur de vue Fair: fore, salon Feature : caractéristique Feature (to): flgurer faire figurer Field study: étude sur le terrain Gift: cadeau Hand out (1): dstibuer Haresall tactics: stratégie de vente agressive Hype: battage médiatique leonic: emblématique Indirect advertising: publicité ingirecte Informercat: publicité informative Junk mail: courrier indésirable ‘auch (to): tancer Leaflet: dépliant, prospectus fe eyete: cycle de vie Ustener: auditeur Lure (to): ttre parla ruse, séduire Lusxury brand: marque de luxe Market leader: leader sur le marché ‘Market research: étude de marché Market segment: segment de marché ‘Merchandising: marchendisage Misleading advertising: publcité mensongere, trompeur/euse ‘Own-brand: de marque propre Pac paquet, emballage Position (to) Poster affiche ime time: heures de grande écoute Promote (te): promouvoit Publicity: publicité gratuite Publicis (to): rendre publique Ratings system: audimat Regulate to}: réglementer Reply coupon: coupon réponse Response rate: taux de réponse ‘hock tactics: tactique destinée a choquer Spansor (to): sponsoriser ‘Spread (to): répandre Store-brand product: produit &la marque de Vensefgne Supply and demand: Votre et ia demande ‘Switch (to): changer Tap (o}:expoiter Target (to): cibler Teasing: acrocheur Trade far exoosition, salon Trademark: maraue de febrique Trailer bande annonce Unbranded: sans marque USP (unique selling point): argument ce de vente Voucher: bon Warning: avertissement 6 | Work “The difference between a job and a career is the difference between forty and sixty hours a week.” (Robert Frost) Applicant: candidat Apply for (to): poser sa candidature Benefits: avantages sociaux Bormade redundant (to): ate leenets Bluecellar worker: uvrer Bons: prime Breadwinner: soutien de famille Career: carvitte Child labour: travail ds enfents Commuting: fare le trajet aller retour fous ls jours Covering eter, cover letter (A): etre de candidature Day care / child care: créche, garde denfants Day labour: travail journalier Day of: jour de congé Dismiss (10) renvoyer Dole (tebe onthe}: tre au chomage (UK) nxn (to): gagner (parle travel) Economicredundancy: —- licenciement économique Employ {to}: employer Employee: employéle) Employer: empioyeur Equal opportunities: chances Gales Fixedterm contract: contrat @ durée déterminée Flextime: horaires le carte Freetance: indépendant Faltime: temps complet Hardworking: qui travaite dur / coursgeux Hire to} / take on (to): embaucher Homeworkings travail domicile ot desking: prtage de bureaux {nteriew: entetien Igb cuts suppression d’emplois Job hopping: changement de boulot Job security: sécurité de Vemploi 128 WORK | Vocabulary Jobless: sans emplol Job-secker: demandeur d'emploi Know-how: savoirfaire Labour force: main d'ceuvre Lay of (to): lcencler Letter of application: lettre de candidature Lose a jb (to): perdre son travel ‘Make someone redundant (to): licencier Minimum wage: salate minimum Moonlight (to): « travaller au noir» Night / day shift: equipe de nuit / jour Nine-torive job: emploi de bureau (044 job: petit bout Opening: poste disponible ‘Outsourcing: externalisation Overtime: heures supplémentaires Overworked: surchargé de travall Paid holidays: congé paye Parental leave: congé parental Parttime: temps partiet Pension: retraite (revenus) Perks: avantages en nature Permanent job: CD! Position: poste Recruit (to): embaucher Redundancy: licenciement Redundancy pay: indemnités de licenciement Relocate (to): délocaliser Resign (to): démissionner Restructuring: restructuration Retire (to): prendre sa retraite Retirements retraite (condition) RWD (reduction of work uration): RTT ‘Sack to} / fire (to): virer families) Salary: salaire (mensuel / annuel) Seltemplayed person: travaileur indépendant Senior: supérieur ‘Severance pay: prime de licenciement Sick leaves congé maladie ‘Skil: compétence Staff: personnel : stage de “raining cour formation ‘Sweatshop: atelier de misére ‘Takerhome pay: salaire net “Teamwork: travail ¢'équipe Teleworking: téétrevail Temp (orany: intérimaice ‘Temping: fee de intérim Time off: congé ‘Train (to): former “Tuan dow an offer to}: décliner tune offre Union: syndicat led: non qualifié Voluntary redundancy: départ vvolontaire ‘Wage: salare(horaire) -White-

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