How To Create A Great

2023
Social Media
Strategy
YOUR COMPLETE GUIDE AND
WORKBOOK TO PLAN AND EXECUTE
A KILLER SOCIAL MEDIA STRATEGY.

Email: Address:
awesomeprez@gmail.com Kingston, Jamaica

Copyright © 2022. Awesomeprez All Rights Reserved.

 Welcome!
This guide is geared towards assisting you to create
a great social media strategy for your business. We
understand that this can be challenging for many
especially, without guidance from social media
experts.

By the end of this guide, you'll know how to

develop a social media strategy that will
drive traffic and quell that overwhelming
feeling you get whenever your social media
platforms.

Are you ready?

200 K 15 M
Social Media Followers Social Media Likes

105 K 25 M
Social Media Saves Social Media Reach

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 You're on your
way to completely
transform
your social media.
Print this document off or add your
text boxes and edit online.
This document was designed to be
completed in its current order.

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What is a Social
Media Strategy?
This speaks to designing a master plan
for how you will create, post and engage
with your social media content. It
encompasses your social content
guidelines, posting cadence, social
media marketing campaigns, creative
plans, and engagement strategy that
promote your business and brand
(HubSpot, 2022).

Considering this, most companies use

social media to communicate, inform,
persuade or entertain customers.
Therefore, social media strategies differ
depending on the brand’s voice and
positioning, target audience
demographics and social media platform
limitations. Hence, when you develop
your business's social media strategy,
these factors will help your message
reach the right audiences in the right
format (HubSpot, 2022).

YOU DON'T NEED

TO BE ON EVERY
SOCIAL MEDIA
PLATFORM!
But, you MUST be where your
CUSTOMERS are!

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Copyright © 2022. Awesomeprez All Rights Reserved. PAGE 4
 MY BRAND
Kick off of the process by filling out the boxes below.

NAME: ...

MY BUSINESS IS...

...

MY BUSINESS IS FOR...

...

WHAT ARE YOUR PRIMARY OBJECTIVES OVER THE NEXT 12 MONTHS

OBJECTIVE 1

...

OBJECTIVE 2

...

OBJECTIVE 3

...

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 MY ACCOUNTS
List your accounts and passowrds or clues so you don't forget your login.

ACCOUNT USERNAME PASSWORD LINK

... ... ... ...

... ... ... ...

... ... ... ...

... ... ... ...

... ... ... ...

... ... ... ...

... ... ... ...

... ... ... ...

... ... ... ...

... ... ... ...

... ... ... ...

... ... ... ...

... ... ... ...

... ... ... ...

TIP

To make it easier to remember all your passwords, consider using a formula to

generate unique passwords. E.G Use the first letters of a phrase plus the first letter of
the program you're using plus number and symbol.

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 COMPETITORS

The competitor section will help you

discover who your main competitors are
what they are doing right and what you
are doing better.

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 MY COMPETITORS
Identify the brands that you are competing with online. These could be brands that you directly
compete with in the same industry, or that you share an audience with but do not compete with.
Identifying both will help you to get a broad perspective of how to communicate with your audience.

Example: Apple to Samsung Example: Apple to Tesla

SIMILAR INDUSTRY SIMILAR AUDIENCE

... ...

NEXT STEP

BUILD A COMPETITOR ANALYSIS

Narrow down your list to the top 3-5 brands who you are most closely competing
with on social media.

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 COMPETITORS
Once you have identified your competitors, fill out this form for your 1st major competitor.

NAMES:
...

HOW OFTEN
SOCIAL CHANNEL AUDIENCE SIZE THEY POST TYPES OF CONTENT

... ... ... ...

... ... ... ...

... ... ... ...

... ... ... ...

... ... ... ...

... ... ... ...

... ... ... ...

WHAT THEY DO DIFFERENTLY

...

WHAT THEY DO BETTER

...

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 'SWOT' ANALYSIS
A SWOT analysis is a great tool to help you think clearly about all of this information. In a SWOT
analysis, you take a hard look at your business and the competition to identify.

HELPFUL TO YOUR OBJECTIVES HARMFUL TO YOUR OBJECTIVES

STRENGTHS WEAKNESSES

... ...
YOUR BUSINESS

OPPORTUNITIES THREATS

... ...
COMPETITORS BUSINESS

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PAGE 10
 LEARNINGS
List your core learnings from your competitors.

SOCIAL MEDIA CHANNELS

HIGHEST ENGAGEMENT LOWEST ENGAGEMENT

... ...

CONTENT TYPES & THEMES

HIGHEST ENGAGEMENT LOWEST ENGAGEMENT

... ...

SOCIAL MEDIA STRATEGIES

HIGHEST ENGAGEMENT LOWEST ENGAGEMENT

... ...

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PAGE 11
 BRAND VOICE

Understanding your brand voice is very

important. It helps customers get a feel
for the core values and mission of your
business.

It also separates you from your

competitors.

Fill out the next section to decide on your

brand voice.

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PAGE 12
 YOUR BRAND VOICE
A brand voice is about being consistent with the words and tone you use. Creating a brand
voice will enable you to keep a consistent voice among all of your social channels and
platforms. Below are some to get you started.

CHOOSE 3 BROAD TRAITS TO DESCRIBE YOUR BRAND VOICE

... ... ...

Examples: Passionate, Quirky, Authentic

NOW EXPAND ON EACH BRAND TRAIT

How do these characteristics show up in audience communication? How do they come across
in the kind of content you’re creating? How to they appear in your focused topics? Let’s
continue this.

BRAND TRAIT ROLE IN COMMUNICATION

... ...

... ...

... ...

Example: Passionate – expressive, enthusiastic, heartfelt, action oriented

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PAGE 13
 POST IDEAS
Not sure what to post? Check out some examples below of types of post content that align with your
social media objectives. Use these to begin to build a posting schedule.

PROMOTE YOUR BRAND GROW YOUR ENGAGEMENT INSPIRE YOUR AUDIENCE

Testimonial Funny Post Moodboard

Before & After Link to article Recommendations
Celebrate a milestone Share community event Our Workspace
Share your story Behind the scenes Image Gallery Carousel
Featured product 'This or that' question Motivational Post
Promotional Post Interesting Repost Office pets
Product Mockup How-to article Color Swatches
Product Review Editorial Carousel Industry Fact
On Sale Recipes Product Tip
Special Offer Step-by-step guide Useful Statistics
Giveaway About the product 'I'm thankful for' post
Our services Tell us what you think... Twitter Quote
Product benefits

NOTES

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PAGE 14
 HASHTAGS
A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a
hashtag. Add the main topics you will be posting about to the chart below and define hashtags to be
added to posts on these topics that will help the content be seen.

TOPIC # HASHTAGS

... ...

... ...

... ...

... ...

... ...

... ...

... ...

... ...

... ...

NOTES

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PAGE 15
 PLANNING

Stay organised!

Make schedules and write notes to

keep on top of everything.

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PAGE 16
 POSTING SCHEDULE
Select the days and content you will post per channel. SU M T W TH F SA

PLATFORM: ...

CONTENT ...

PLATFORM: ...

CONTENT ...

PLATFORM: ...

CONTENT ...

PLATFORM: ...

CONTENT ...

PLATFORM: ...

CONTENT ...

PLATFORM: ...

CONTENT ...

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PAGE 17
 TRACK YOUR

FOLLOWERS
PLATFORM: PLATFORM: PLATFORM: PLATFORM:
MONTH

JAN ... ... ... ...

FEB ... ... ... ...

MAR ... ... ... ...

APR ... ... ... ...

MAY ... ... ... ...

JUN ... ... ... ...

JUL ... ... ... ...

AUG ... ... ... ...

SEP ... ... ... ...

OCT ... ... ... ...

NOV ... ... ... ...

DEC ... ... ... ...

YEARLY INSIGHTS ACTIONS FOR NEXT YEAR

... ...

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PAGE 18
 Follow Us on
Social Media
Let's Get Connected for Our Latest
News & Updates

@awesomeprez

@awesomeprez

@awesomeprez

awesomeprez.com

Email: Address:
awesomeprez@gmail.com Kingston, Jamaica

Copyright © 2022. Awesomeprez All Rights Reserved.

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