Q.P. Code : 13222 Second Semester B.Com. Degree Examination, May/June 2019 (CBCS Scheme) Commerce RETAIL MANAGEMENT Time : 3 Hours] [Max. Marks : 70 Instructions to Candidates : Answers should be written either in English or Kannada. SECTION - A/ayeri- a Answer any FIVE sub-questions from this Section. Each sub-question carries 2marks : (5x 2=10) OF GURe oimahmacide oad eus-agriert evgOA wJ3 evd-avM 2 wosrid: 1. (a) Whatis a Hyper market? OF owvets, aorddeats? (b) What is meant by Reference Group? euckesds roogyrieb aocidea? ()_ Whatis retail store operations? ted aame0 seria weoibe aoddeay? (4) What is high price sensitivity? ee dd RoseNS, nodded? (e) Give the meaning of supply chain management. Bags Rowe Adesso egesiny, MeO. (9 What is promotion mix in retailing? Yog aazed Jase sod 230 aockdemy? (@) Expand EAS and EDL aor, aoay BAL. absy 23020. 1/2Q.P. Code : 13222 10. SECTION ~ B/awan- a Answer any THREE of the following questions. Each question carries 6 marks (3x 6=18) 3h Behe oinayaaddle saad Seen eugds. 33 jst 6 wos: What are departmental stores? State their characteristic features. dwahead averirish aoddem? aN’ romogerivay 3¢3. Briefly explain the types of retail customers. Bos mssdsrie agatriday Aogsiawh ISDA, Briefly explain the dimensions of market area analysis. mAMO UBed adeaiiod Dyewrsoday II, What is tele-marketing? State its advantages. Badaned amd Z§ob aocidests? acid eaevesrivady 302. What is meant by corporate replenishment policies? What are its essential components? Roodng ayworwar sabre aoddend? acid wris, mags woririv asaya? SECTION - C/20an~ & Answer any THREE of the following questions. Each question carries 14 marks ; (3 x 14 = 42) Br Sune ainajmenice shew gion wugOs 38 j8A 14 worried: What is retailing? Explain the functions of retailing in detail. od mwod aodSEI? Bos aAFIET woderivay DBA, Explain ihe factors affecting consumer behaviour in detail. waidach B8eBob Aree ayes Dede wosridaly ZogtawN aaoR. Discuss in detail, the factors to be considered at the time of selecting a retail location. eS Smudes Bort IS (de)oday Agerowaari Nadareseras eosriday weL0. What is ¢-retailing? Explain the challenges of e-retailing. Acy MP wos mazes aoeidead? aod Kmeurlvay IIA, Explain retail pricing strategies in detail. Hed aam0d we Agecod apAriday ImQUEA DIOA,