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THE DIP
BY SETH GODIN
SUMMARY
BEING THE BEST IN THE WORLD IS
SERIOUSLY UNDERRATED
I WANT TO GIVE UP
The tiny fraction of those who have the ability to push just a little bit longer than
most gain extraordinary benefits. The tiny majority with the fortitude to give up
early and refocus their efforts on something else likewise benefits immensely.
“BEST” refers to what is best for them right now, depending on their beliefs and
knowledge.
“THE WORLD” refers to their world, or the world to which they have access.
THE MAGIC OF THINKING
QUIT
The Cul-de-Sac, which is French for "dead end," is so straightforward that no chart
is necessary. You are in a scenario where you both work and nothing much
changes if you work harder and harder. Not much better, in fact it doesn't
significantly worsen. It simply is.
Tennis is in a dip, the difference between a mediocre club player and a regional
champion is not one of natural talent. the capacity to persevere in situations
were giving up seems easier.
THE DIP IS WHERE
SUCCESS HAPPENS
If you haven’t already realized it, the Dip is the secret to your success.
If you can get through the Dip, if you can keep going when the system is expecting
you to stop, you will achieve extraordinary results.
SEVEN REASONS YOU MIGHT FAIL TO BECOME
THE BEST IN THE WORLD
QUIT!
When you want to give up, you can. In fact, sometimes quitting is OK. You ought to
If your journey is a dead end, turn around. If you're facing a cliff, give up.
Yes, I am aware that it is heretical, yet I asking one to stop. Quitting often, in fact.
Maintaining persistence and pursuing you’re a long-term strategy, but giving up
on the techniques that aren't working (wherever you may be applying that
approach—a career, an income, a relationship, or a sale).
QUITTING IS NOT THE
SAME AS FAILING
QUESTION 1: AM I PANICKING?
Quitting is not the same as panicking. Panic is never premeditated. Panic attacks
us, it grabs us, it is in the moment.
THANK YOU
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