Professional Documents
Culture Documents
Initial Management Consulting Project
Initial Management Consulting Project
By: Sam Marr, Sarah Ann Holcombe, SarahGrace Gable, and Thomas Chastain
Table of Contents
Introduction………………………………………………………………………………………. 3
In 1946, Truett Cathy opened a small 24-hour diner named the Dwarf Grill in Hapeville,
Georgia. The Dwarf Grill became the backbone of what would eventually become one of the
most successful fast-food restaurants in the United States; Chick-fil- A. After testing over a
hundred recipes, in 1964, the original chicken sandwich was born. Truett Cathy offered a variety
of meals centering around chicken, the most famous one being the Chicken Sandwich with
pickles. People loved the Chicken Sandwich so much that Cathy renamed his business to
“Chick-fil-A” to sound like the words “chicken filet” in 1967. That same Chicken Sandwich
recipe that was used back then is still being used today. In 1984 Chick-fil-A established its very
own corporate headquarters located right outside Atlanta. Truett Cathy believed the most
important part of his company were the employees. By valuing his employees, he chose to close
Chick-fil-A on Sundays. He wanted them to have time to rest, spend time with their loved ones,
and have the opportunity to worship on Sunday’s if they wanted. He believed that by
implementing a strong and caring culture that employees would have a successful and fulfilling
Chick-fil-A has grown to be one of, if not the top, fast-food chain in their past
seventy-seven years of business. There are more than 2,700 restaurants across the United States,
Canada, and Puerto Rico and is still continuing to grow. Even during the pandemic, after having
to close over 2,000 dining rooms, Chick-fil-A continued to thrive and their profits continued to
soar. We believe the reason for this is because of the quality and consistency of Chick-fil-A's
employees, and how they were able to adapt during a fast changing time. Chick-fil-A has always
had a consistent training program for their employees and it’s stayed consistent since the
Part A:
service to their employees. At Chick-fil-A, they strive to be flexible in their scheduling and
encourage a strong work/life balance. It is important that their employees feel wanted in their
work environment and know the importance of their role in the company. They train all
employees by immersing them into each workstation so that they are able to understand the value
of the different positions. By doing this, it creates a low turnover rate for their employees
because they enjoy doing their job and comprehend the value that it holds. Chick-fil-A
consistently meets the needs of their employees by allowing them the appropriate time to spend
between work and their families. Furthermore, Truett Cathy, the founder of Chick-fil-A, chose to
close the restaurants on Sundays so that there is sufficient time for employees to have a strong
family life. They do not overschedule their employees and they give an adequate amount of time
for the employees to request off to accommodate those needed dates. Allowing their employees
to have a voice in the company increases employee retention, which is overall what sets them
Part B:
W: Chick-fil-A can have a higher turnover rate due to the level of responsibility and
accountability each worker has and the stigma that is around the company.
O: Connecting with schools, such as UNG Dahlonega, to emphasize visibility in the community.
T: Other fast-food restaurants implementing the same techniques Chick-fil-A uses as a way to
other fast-food chains. They value their employees and have created a work environment where
each individual task is important to the success of the store. The recommendation that we suggest
to you is to get out into the community. The emergence of the Chick-fil-A Dahlonega into the
community can be exemplified by sponsoring events, showing up at career fairs, and giving
lunch to teachers at surrounding schools. This will furthermore emphasize their competitive
advantage. By doing this, they are putting faces to the company name. They are building
connections and becoming more personable to their customers who support them each and every
day.
Chapter 2: Organizational Demands and Environmental Influences
Part A:
competitive advantage, their dedication to their customer is unmatched. The human resources
employee, Landon Wallis, accredited a lot of the organization's success to the kindness and
stewardship of their employees presented to their customers. Chick-fil-A primarily has a strategy
of differentiation; their company culture and quality food allows them to set themselves to a
higher standard of fast food. According to the general population their menu is incomparable to
their counterparts in the industry. The combination between good food and great customer
service has positioned Chick-fil-a to be the best in the industry. Wallis described the culture of
the company to be “like family”, Which is different from the average fast-food company.
Relative to other fast-food chains, they are a medium-sized company that is well into its maturity
phase. This makes them very stable and able to take risks. Their size and regional influence
allows them to tailor their service and culture to that of their geographic location.
Chapter 2: Organizational Demands and Environmental Influences
Part B:
S: Chick-fil-A has unmatched customer service.Their menu options are at a higher quality than
Recommendation: Chick fil-a does a fantastic job with diversification and is used as a
benchmark for the rest of the industry. If one of the employees happens to have a bad day, or a
would give to Chick-fil-a would be to monitor the mental health of their employees. If an
Part A:
Chick-fil-A has a reputation for excellent customer service and delivering value to their
customers. They do that by hiring qualified, enthusiastic, positive, and adaptable employees.
Many people have noticed the strong role religion plays in the company culture, so naturally
people who also have strong religious values tend to gravitate towards working at a Chick-fil-A.
Landon Wallis explained that their operator Tony has noticed that high schoolers and college
students tend to be the highest rate of people who apply at their location. With that being said,
they realize that some of the people that get left behind are people who are 40 and over. Tony
believes however that if you invest the necessary time and energy in those potential employees,
they are just as valuable as the younger demographic. Landon also stated that over 50% of their
kitchen staff is over the age of 50 and hispanic. Regarding race and ethnicity, Chick-fil-A does
two rounds of interviews and he explained that Chick-fil-A has certain standards you must meet
in order to be employed there. Some of the standards are that you can’t have unnaturally colored
hair or long nails and this is due to health hazards and cleanliness. Other than those type of
concerns, Chick-fil-A does not discriminate against potential hires. Landon even said that during
the entire interview process, people are asked that if they feel discriminated against to please
Part B:
S: Chick-fil-A has a dependable and consistent hiring process that has proven to be successful
since 1964. It is positive that they have three rounds of interviews and an extensive training
process.
W: One weakness I would say Chick-fil-A has is not recruiting people of color more extensively.
programs.
T: One threat Chick-fil-A has is being scrutinized on social media for being too “white” and
religious. In our current climate, it is so easy for others to criticize a company if they think at all
they partake in and donate to non-profit shelters in Dahlonega. I also feel like they could be more
involved in the Lumpkin County school events and UNG college sports events. By getting
involved in community events and programs, Chick-fil-A has a huge opportunity to change the
perceptions some people have about the company. They also could start recruiting on campus
and specifically reaching out to people of color and letting them know how many opportunities
Chick-fil-A offers to college students. I do believe that the way Chick-fil-A hires and trains their
employees has been working for them for many years, but by making minor improvements they
could really change the perceptions people may have about the company.
Chapter 4: Job Design and Job Analysis
Part A:
Job Design is what role each job plays, how employees will perform their jobs, and how
the employees need to interact with coworkers in an organization. Job analysis is identifying the
task that each job will perform and the skills and competencies to complete it. The Chick-Fil-A
human resource employee, Landon Wallis, compared the organization to a “Well oiled machine”.
There are many moving parts, but without one person it does not run nearly as efficiently.
Within the organization, job design is split between the front of house and back of house. The
front of the house consists of a front counter, drive through, baggers, and team members (hosts).
Back of the house contains fryers, boxers, breeders, and a cold bar. These jobs are separate but
all rely on each other for the finished product. Each employee has their own set task depending
on where they are scheduled for the day. The job design of CFA could be compared to an
assembly line. Employee task identification is low, but by giving each person a specific job the
finished product is streamlined. Chick-fil-a removes any excessive work they can to make each
job as simple as possible. Chick-fil-a employees can also track their performance in real time.
The front and back of house have a screen that times order completion for their area. Once an
Part B:
S: Everything runs smoothly because everyone knows what to do. Every employee is cross
trained so they can assist other work areas if needed, this also gives employees some diversity in
W: While things are running efficiently, employees may be stuck performing the same task over
and over. This can negatively impact their sense of task identity which can make their job feel
less meaningful.
O: Chick-Fil-A is able to shift employees to different areas and tasks in order to compensate for
times when their workforce is decreased. This means more hours for employees who are willing
and more days off for those who need them. This makes them an attractive employer to new
T: Some employees may prefer to stay in one job and only be trained in their particular area. This
Recommendation : I think something they can do is increase task variety and identity to
continually change employees’ primary tasks so that their job feels fresh and they can find out
Part A:
Workplace planning is the process of making sure individuals with the right skills are
where they need to be at the right time to meet a firm's current and future needs. Chick-fil-a is a
very efficient company and they contribute a large amount of this to their planning. To make sure
all positions are filled by the appropriate people is a large task performed by multiple managers.
Workforce planning is conducted on a weekly and bi-weekly basis depending on the staff
available. A large number of Chick-fil-A's employees are college and high school students.
Compared to a post education employee the challenges associated with scheduling students can
become confusing. Chick-fil-a is able to schedule students around their class schedule, but the
schedule can be interrupted when students need time off to study for a large exam or to work on
their HR projects. The HR employee of Chick-Fil-A stated that the schedules that their
employees have are vastly different and it can be challenging to keep everyone in order.
Chick-fil-a employees have an app that employees and managers can interact within. However
once the schedule is posted it is harder for the managers to make changes. As stated previously a
large portion of staff is college students which could imply a labor shortage during the break.
When posed with this question Wallis noted that the demand decreases dramatically equalling
Part B:
S: Chick-fil-A has a strong workforce that is equal to the demand during the different seasons.
W: College students are a large portion of staff. Schedules for these employees vary throughout
O: Chick-fil-A works well with college students for their schedule. They have the opportunity to
T: Chick-fil-A relies on cyclical supply and demand of employees and customers. If too many
college students stayed during the summer there could be potential layoffs. If there was an
increase of demand during one of the breaks Chick-fil-A could require more employees.
Recommendations: They can potentially improve by hiring more employees that are more than
seasonal to decrease the chance of having surpluses or shortages when seasons change and
Part A:
on the outside of the store or on the road to indicate that they are in need of employees.
Chick-fil-A’s success for recruiting their employees comes directly from the desire of individuals
to work for such a well-known company. Their recruitment is limited, especially in Dahlonega,
because of the demographic’s surrounding the store. Chick-fil-A Dahlonega is in a college town
and therefore spends little to nothing on recruiting individuals to work for the company because
the students flock to them. Another technique Chick-fil-A uses is their social media sites.
Instagram and Facebook are popular amongst many generations, which allows them to reach a
variety of ages to work for them. With a simple engaging post, Chick-fil-A can have a large
number of applications over a short period of time. By emphasizing their social media accounts
and making the applications easily accessible to all, they have created a very effective
recruitment system. Furthermore, just using the simple word-of-mouth technique has helped the
company grow as well. Individuals who work for the company and enjoy their job express that to
their friends and family, which in turn creates a pool of people wanting to work for Chick-fil-A
and concurrently reduces the money and efforts put forth into unnecessary recruitment.
Chapter 6: Recruitment
Part B:
S: Chick-fil-A’s reputation and excellent customer experience makes them one of the number one
places college students want to work for in Dahlonega. Because of this, they don’t have to
W: One weakness with this is the fact that you get the same kind of people working at
O: Chick-fil-A has an opportunity to find more ways to hire individuals that don’t always fit the
exact mold they are looking for. This gives the opportunity for individuals who would not
normally seek employment at Chick-fil-A to want to be that person to inspire others to also work
there.
T: A potential threat that Chick-fil-A may experience is Zaxby’s recruiting employees in places
Recommendation: Chick-fil-A does a fantastic job using their social media to recruit potential
employees, but may be missing the opportunity to go out into the community and search for
people who wouldn’t normally apply at Chick-fil-A. Although with all of our research, it does
seem to be a fact that people flock to work at Chick-fil-A, so they may not have exercised their
Part A:
Chick-Fil-A takes personal schedules into account when selecting hires for different
roles. For example, students are hired for evening shifts to accommodate class schedules. Landon
also gave an example of how there are multiple women who are bus drivers for the middle
school. That means they only work in the morning and afternoon so they get hired for
middle-of-the-day shifts. They prefer to hire internally. For context, only one manager at the
Dahlonega location has been hired externally. Chick-Fil-A looks for talent within franchises and
tries to give positions based on the employee's desired career path in order to develop them
professionally. When the company does choose to hire externally, they have the incoming
manager work through each position at the franchise. This includes but is not limited to shift
manger, team member, HR, cashier, etc. This is part of their training before they begin their role
so they can become well acquainted with the organization. This allows them to understand the
jobs, tasks, and responsibilities of each of their employees, giving them a better ability to
Part B:
S: Since they have a mostly positive reputation and are seen as a good place to work, they have
lots of candidates to choose from. By hiring managers from talent within the company they are
able to maintain a consistent company culture across all their franchises which aids in employee
W: By primarily choosing to hire from within the company, they may perpetuate certain
problems rather than hiring someone with an outside perspective who would be better equipped
O: Their method of selection could allow them the opportunity to promote entry-level workers
all the may to corporate level positions, giving the entire company unique perspectives from
T: They risk missing out on outside talent that may perceive the company as only hiring
internally. This could give their competitors an advantage in terms of upcoming trends.
How can the company improve in this respect? What are your suggestions to the company?
these primarily target college aged individuals. If they are seeking more experienced workers
with outside perspectives, they could begin to market themselves as a good business for older
Part A:
For training and development Chick-fil-A does two different training courses for
upcoming employees. They have what is called a “check point” where a trainer goes through
with the newly hired employees and goes around with them making sure they know how to do
everything in the front and in the kitchen. If the employee is brand new, they have four different
training sessions over order taking, bagging orders, dining room service, and window service.
For future learning and development, Chick-fil-A offers leadership classes spanning from how to
do well in an interview, to what does integrity mean and how you can apply that in real life
terms. All the executives at Chick-fil-A rotate on which classes they teach the employees.
Chick-fil-A does not charge their employees to take these classes, they offer them free of charge
because they want their employees to grow and be successful. The head of human resource’s,
Landon Wallace used to be a part of the in-store training process where they have what they call
a “technology day” the week after an employee gets hired to go through the history of the store
and the core values of the company. The training is delegated through so many hours for trainees
and they evenly divide out the hours so they can be sure that everyone is being trained around the
same time.
Chapter 8: Learning and Development
Part B:
S: Chick-fil-A’s strength in learning & development is providing free classes for employees to
W: One weakness this company has is that their training program may be too boring and too age
O: One opportunity Chick-fil-A has is being able to train a large number of employees in a two
T: Innovative technology might become a threat to the older generation of employees, and
Chick-fil-A could potentially lose those employees because of the required technology usage to
Recommendation: I would recommend that Chick-fil-A condense their training program into
one day instead of two. The reason for this is because it might be overwhelming for some new
employees to have two days full of information plus having an extra day spent just on the
computer. Chick-fil-A does a fantastic job training their employees, so it’s hard to make
suggestions when what they do currently is working well for the company.
Chapter 9: Performance Management
Part A:
ingredient for their success. As for personal performance management, all orders are tracked on a
timed screen. Throughout the business day there are several moments where the screens turn red.
The red symbolizes that there is a hold up in operation. Since chick-fil-A is run by humans there
will be errors. For example, the person running the fryers forgot to drop a batch of fries in time
and has caused a hold up in the drive thru line. Besides a manager potentially getting onto the
employee there are not many individual performance metrics in place for employees. Landon
Wallis explained to me that group culture is very important in the Chick-fil-A. This culture
seems to carry throughout performance. Everyone is measured together. Oftentimes, there are
employees that will stick out within their position. Regardless if their performance was good or
bad this is evaluated every three months. During this review if an employee has a history of great
performance they are given PPP (Pay, Praise, or Promotion). Given the current profitability of
the location they allocate these resources accordingly. If an employee has had a history of bad
performance those in leadership positions will move this employee to a different position in the
Part B:
S: Chick-fil-A does a great job at tracking group performance. Regardless of the daily
interruption that may occur during operation. They have screens that they can point towards the
origin of the issue. The PPP system that they implemented has worked for the corporation for
several years. Even if the location does not have the necessary funds to pay or promote
employees they still have the option to praise the employees that perform well.
W: One of the weaknesses CFA possesses is the ability to track individual performance. At the
moment they are only concerned with the performance of the business as a whole.
O:Chick-fil-a is a wide spread company and it has the capability to implement a new
performance management matrix at a few locations without having to push a potential failure
T: Chick-fil-a Could lose great employees to other organizations due to the lack of consistent
individual management.
Recommendation: Since there is no way to track individual performance during the review the
employee could be subject to biases that the management may possess. Chick-fil-A should
Part A:
Chick-fil-A’s compensation system is quite simple. Over the years, the company has been
known to pay their employees at the market rate for part-time employees. Up until a few years
ago, that amount was seven dollars and twenty-five cents. Those jobs include: front and back of
the house, drive-thru, baggers, and greeters. Due to inflation, Chick-fil-A’s compensation rate has
increased dramatically. As of 2023, the market-rate for part-time, fast-food workers is between
ten and twelve dollars. Chick-fil-A is now on the upper side of the market-rate, with the
company having a thirteen dollar base pay amount. At Chick-fil-A, the PPP (Pay, Praise, or
Promote) system also contributes to the employees compensation. PPP is a performance review
system that is enacted every three months for all employees where they will receive feedback on
their work. The managers meet together over three to five days to review the performance of
each worker and then the managers come to a unanimous decision of which PPP the worker
should receive. Regarding compensation, those who were outstanding performers during the
three month period then receive a promotion or a raise. It is a very equitable system for the
Part B:
S: Chick-fil-A has a very effective compensation system by using the PPP method. The company
tries to ensure that the employee compensation is a fair process when giving monetary rewards.
The company also gives one of the higher hourly-rate amounts compared to other fast-food
restaurants.
W: The PPP system could be taken advantage of if some managers have better relations with
certain employees over others. It could lead to biased results that favor some employees while
being a constant fear in others. If a certain manager is close to individual employees, those
individuals might be the ones who are always getting promotions and raises.
O: Because Chick-fil-A has a lower hourly-rate, there is a greater opportunity for employees to
grow out of the fast-food role for them to potentially move-up in the company or continue their
higher education.
T: Chick-fil-A’s hourly rate is not the highest it could be compared to other fast-food chains. For
example, McDonald’s is willing to pay over fifteen dollars as an hourly-rate base pay for new
and training employees. That is two dollars more than what Chick-fil-A is offering as of today.
worker that can give an unbiased decision of workers when it comes to monetary rewards. The
compensation as a whole is an effective system, but needs to ensure that the rewards are given
out fairly.
Chapter 11: Incentives and Rewards
Part A:
As an individual franchise, this Chick-fil-A does not have a whole lot in the way of
rewards and incentives, but the company as a whole offers many. Chick-fil-A sponsors
inter-franchise competitions like cookie selling competitions. The reward for winning the
competition was quite significant. The entire store received bonus funding that allowed them to
purchase new equipment and offer pay raises for all workers. Chick-fil-A also offers a variety of
scholarships and financial aid for their workers. These scholarships can reach up to $25,000 for
employees seeking a college degree. These higher-end scholarships are also geared toward
managers within franchises so that they can seek out higher education and become even more
productive members in the company. This also creates upward movement in the company and
incentivizes employees to stay with the company in order to become better educated and reach
Part B:
S: One strength that Chick-fil-A has is they reward their employees with pay raises which will
make their employees want to continue to work there. By offering to pay for student employee’s
financial aid for college, gives them the advantage of students wanting to work for the company.
W: It’s hard to point out a weakness because Chick-fil-A does a fantastic job compensating and
rewarding their employees. If I had to say one weakness, it would be that they don’t have any
casual incentives for employees who just work there as individuals and aren’t working towards a
college degree.
O: Chick-fil-A offering to help pay for student’s financial aid and offering many scholarship
programs for employee’s working toward a college degree gives them a great opportunity to
attract upstanding hard working educated employees with goals and aspirations.
T: One threat Chick-fil-A has is that other companies such as Mcdonalds may offer more
incentives and more opportunities to raise the pay, which may make people want to work for
Recommendation: Chick-fil-A does a great job incentivizing their employees, but I would
recommend that they make it easier to get pay raises and have a set amount of time for
employees to have evaluations every 6 months. If the employee is doing well, they should
reward them by offering them a free meal off shift or a small pay raise.
Chapter 12: Employee Benefits and Safety Programs
Part A:
All employees receive a daily $8 break food allowance. This allows employees to eat in
the store and incentivizes them to stay nearby for their break. It also makes them more invested
in the quality of the food they are serving since they are also eating it. Full-time employees
receive accrue vacation hours after their first full year and continue to do so as long as they
remain full-time. All employees have access to a healthcare and dental care package. This is an
opt-in deal because the company pays for half of the insurance while the employee pays for the
other half. Since many of their employees are high school and college students, they are still on
their parents’ healthcare plans and don’t need this benefit. Landon said that this package was
more important to graduating students who are no longer dependents for the first time.
Chapter 12: Employee Benefits and Safety Programs
Part B:
S: The benefits provided are broad and acceptable to all employees. They provide important
resources to the employees without incurring too much cost on the company.
W: Their main benefit program does not apply to a large section of their employee base. This
could mean that they are missing out on some people that would work there if there was
O: Chick-fil-A offers more benefits than most other companies of the same caliber. This gives
T: The 50-50 healthcare may become overshadowed by new prospects for graduating students.
This means that these graduates may want to leave the company in favor of a more appealing
healthcare benefits for different employees. Ones that have been with the company longer could
gradually see a larger percentage of their insurance being paid by the company. Another
improvement might be creating a system where students that are dependent can get a benefit that
give their parents some kind of tax relief or bonus towards their health insurance plan.
Chapter 13: Labor Unions and Employees Management
Part A:
When asking Landon if there were any Chick-fil-A labor unions the only answer given
was “Not that I’m aware”. However, based on post interview research, we discovered that there
is a small emerging Union for Chick-fil-a employees named CFA Workers United. There has
been a growing trend of fast food chain workers forming Unions to maintain a fair wage, and a
voice for their company. There have been few success stories for these groups. The majority of
fast food workers see their employment as temporary. Since most of these employees don’t see
themselves having a career with the chain, most find it unnecessary to join a union. Chick-fil-a
compensates its employees well. Almost all of their positions are compensated slightly above the
market. Wallis noted that to his knowledge no one in the Dahlonega location has voiced their
opinion on forming a union. In some Industries, labor Unions are very common. Not only are
they common, but historically they have been good. Unions are powerful when they have a large
number of members. In Chick-fil-A’s case, they currently don't have the size to enforce any
change within the company. Based on the information given in the interview, this location cares
about their employees and will listen to their employee concerns without the need for a labor
union.
Chapter 13: Labor Unions and Employees Management
Part B:
S: Chick-fil-A does a great job at listening to their employees so the need for a labor union is
unnecessary.
W: Due to the job being a temporary solution for most employees, they are unable to form a
strong union.
O: If a Union was to be formed there could be needed change to the company that may be
T: If a large enough people joined a union they could have to change in a direction that does not
Recommendation: Based on the information given in the interview. The need for a labor union
is currently not needed. There may be exceptions for stores in other locations, but the location in
Dahlonega has given solutions for problems that have occurred. A Chick-fil-a Union may grow
Part A:
Chapter 14: Creating High-Performing HR Systems
Part B:
S:
W:
O:
T: