GROUP 4

SWOT
ANALYSIS
A GROUP EFFORT PREPARED BY:

Auxillo, Pamela L. Credo, Jo Marie B.

Fidelson, Mia Clarisse P. Liwag, Kyla J.
Nasol, Ceejay B. Nuelan, Robin Joshua Z.
Revuelta, Reysa Joy E. Sanchez, Jon Maurice A.
Veran, Ronamae Kristel
 BRIEF INTRODUCTION:

In formulating the SWOT Analysis, the framework used in evaluating

the selected business’ competitive position that will help develop its
strategic planning through the assessment of its internal (Strengths
and Weaknesses) and external factors (Threats and Opportunities),
the Group utilized interviews as the data gathering procedure and the
organization personnel as the respondents. Wherein the interviewees
with different roles are asked to, as much as possible, provide realistic
data points. The different set of perspectives was expected to have
yield diverse yet value-adding contributions to the analysis.
 PROCESSES
The SWOT analysis is conducted through interviews with
employees and consumers of the company "It's Keopi" to
obtain first-hand knowledge that we used as the major source
for this analysis. Because primary sources of information and
first-hand accounts are crucial for confirming the integrity and
accuracy of all the data utilized in this study, they should all
be considered.

The target group was created by considering all of the

different departments of the establishment "It's Keopi", With
this knowledge, we can craft the most effective courses of
actions.
 PROCESSES CONT.
The group initiated the interview by asking for the respondent's
personal information which includes the name of the respondent,
their title within the organization, their address, and their contact
information (which was optional on their part), and with these
information some basic questions regarding based on their
experiences are the strengths, weaknesses, opportunities and
threats in the business that they occupy.

·Short description of the business:

“It’s Keopi” is a local coffee shop situated in the province of

Labo, Camarines Norte, that offers a menu of a wide selection of
homebrewed coffee, soda fruit drinks, bread and pastry, pizza,
and pasta, and many more.
 Additional information:
business and employees
·Mailing address of the participating organization: It’sKeopi.com / 0917-329-5888

·Personal details/background information of the respondents:

Respondent 1 - Gil Joseph - Cashier/Bartender – Male
Respondent 2 - King - Head Chief - Male
Respondent 3 - Bona - Waitress/Waiter - Male
Respondent 4 - Ariel - Bartender - Male
 STRENGTHS
·Diverse selection of products.
The business offers an array of homebrewed coffee as well as other beverage such as Italian
soda and Korean milk, and serves exquisite bread and pastry, and even fries, pizza, and pasta,
meaning customers will not be disappointed with the range of products.

·Reasonable and premium prices.

Coffee and other similar menu items from others might be too expensive to try but “It’s Keopi”
offers them the chance to taste such coffee for a reasonable price, price sensitive customers
will find this more convenient. However, some products are also set at premium prices that
customers are willing to pay due to their good reputation, excellent service, and pleasant
surroundings.

·Superior products and services.

Delicious food and drinks, a spotless setting and set of utensils, as well as a positive attitude,
are just a few present examples of the many components of a quality good or service that can
be observed within the establishment. These numerous little deeds together send an uplifting
experience to the customers.
 STRENGTHS CONT.
·High service culture.
There exists a fulfilling work environment for employees and quality customer service
experiences that create a loyal customer base.

·Quick & Motivated Staff.

As the work routine within the selected establishment is simple, the staff knows the
steps that they must perform repeatedly. Since a variety of customers keep on
coming and going all the time, all these things make the staff motivated. They know
that they have to be quick to serve their customers.

·Clear Work Values.

Everyone in the selected coffee shop knows the whole functionality of the business.
They know that their work values are to serve the customer with better quality and a
smiling face.
 WEAKNESSES
·The system is operated manually.
Just like any other business, when it comes to this particular business, it is
important to consider high-quality products and services, but this type of
consistency is hard to maintain especially if the business performs tasks manually.
Although manual methods are advantageous in some ways, they take a lot of
time and money.

·Difficulty in estimating capital & profit.

In the “It’s Keopi” shop, profit comes in the form of bits and pieces. Therefore,
they must be very vigilant in accounting and math to keep their records in order.

·Challenged in making a name.

Almost every coffee shop provides some unique taste, and that becomes its
reputation. Although the business provides quality service, it is still struggling to
differentiate itself from other sellers.
 WEAKNESSES CONT.

·Food kind.
Some of the kind of foods they are selling mostly involve sugars and
sweetener and higher fat foods, this can be a major weakness in their
business as people nowadays are much more health conscious and tend
to choose the healthier options when it comes to meals and snacks.

·Cost Disadvantage.
There’s a very slight margin between the profit and cost, and the
management within the selected business must manage everything in
between. They also heavily rely on the supplies of suppliers since they
have to keep on providing the establishment with the ingredients on
time at a low price.
 OPPORTUNITIES
·Rapid growth and expansion of the coffee market.
Through research during the past years, it has been revealed that the market demand for
coffee is very high. Thus, this will show drastic growth and an expansion in the coffee market
in the future as well.

·Modern methods & innovation.

Improving technologies provides vast opportunities to the business. Additionally, the It’s
Keopi Coffee shop is always trying out new techniques and products to consider selling in the
market, this will therefore help the business run better in terms of its flexibility and offered
goods. These experiments could manifest as a brand-new product flavor, fresh seating
arrangements, altered job processes, etc.

·Growth of the product line.

By the business’ ability to launch new products and menu in the Café like the “Keopi
Valentine Bundle”, they do not only broaden the scope of their product offering and gain
more profit, but by also being able to change and differentiate the products according to
customer preferences – they can respond better and make good use of the trends in the
society.
 OPPORTUNITIES CONT.

·Building brand recognition.

This is through advertising, which is made much easier today, the It’s keopi
establishment can utilizE sponsored social media marketing, a method that can
be extremely beneficial to target new markets and reach more people if they
are opening new franchises in new areas.

·Mobile application and home delivery service.

The It’s keopi Establishment is open to introducing and employing a mobile
application to provide customers with another choice when ordering items from
the establishment. In which they can provide a home delivery service when
consumers use their smartphone app.
THREATS
·High price sensitivity market.
A coffee house is exposed to rising costs of coffee and dairy products.
Considering that raw materials and necessary items required for coffee and
other goods are getting more expensive due to inflation and other factors that
may affect the prices of certain products, it is always a present risk to the
classification of businesses.

·The margin of profit is slim.

Just like all other coffee shops the margin profits are relatively low compared
to other businesses, and although financial threats can be mitigated with
proper planning and considerations, with the global economic crisis and
international political issues, the profitability of coffee shop businesses across
the world have declined and many small cafés went out of business because
of it.
 THREATS CONT.
·Fierce competition.
The coffee shop market is extremely competitive, especially nowadays
considering that almost every corner has a local coffee shop. Others
threaten to copy the business and create a comparable product. There
is also the price competition, where some are offering the same quality
at a lower price. It's possible for rivals to enter the market fast, leaving
the business with no choice but to split profits with them.

·Difficult to maintain cash flow.

According to the interviewee, it’s difficult to maintain the same cash
flow every day in the coffee shop business. It’s because of several
reasons like weekends, holidays, strikes, protests, pandemics, etc. If
customers keep visiting the shop for coffee, it’s good business. But
every day isn’t the same day in this line of work.
NEW OBJECTIVES
AND ALTERNATIVE
COURSES OF
ACTION
 New Objectives and
Alternative Courses Of Action
During a period of crisis, many businesses, institutions, organizations, and the like are unsure
about the courses of action to take their businesses to the next level. Because every crisis
can be both a dangerous threat and an unexpected opportunity, businesses, especially
coffee shops nowadays feel indecisive about the strategy to follow due to the immense
competition. Illustrated Below are the possible new objectives and courses of action for the
establishment of It’s Keopi.

·FOCUSING ON COST REDUCTION.

When the financial situation of the organization is in a dire state, reducing the business
complexity, streamlining processes, postponing investments, reducing stock levels, cutting
back on travel and accommodation expenses, and refraining from extensions of temporary
employment contracts can achieve a significant decrease in the costs and increase the
financial capacity of the organization fast. This particular course of action can be very helpful
for the establishment of Its Keopi because one of the main problems this particular franchise
is facing is the expensive costs to maintain quality foods and services in their establishments.
 New Objectives and
Alternative Courses Of Action CONT.
·STRENGTHEN THE INTERNAL ORGANIZATION.
Strengthening internal factors like Improving and maximizing the quality of management and
staff, improving the primary and supporting processes, and devoting more attention to
innovation and renewal enhances the internal organization and improves the organization’s
ability to deal with changed circumstances and profit from them are vital factors for
businesses to consider. Especially for businesses with the establishment of Its Keopi.

·EXPLOITING OPPORTUNITIES.
The period in which many competitors are occupied with defensive measures offers an ideal
opportunity to undertake activities that will enhance the organization’s position in the market,
such as launching new products and services, taking over companies, entering partnerships
that enhance core operations, and recruiting excellent staff currently employed by the
competition. This particular alternative course of action can be very advantageous for the
establishment, It’s Keopi, considering the fact that it has a lot of competitors. Exploiting
opportunities is necessary to maintain a competitive advantage against a business’s
competitors.
CONCLUSION:
The group decided that a coffee shop company is performing moderately to good and
they might be able to function successfully to some extent in the turbulent market after
doing this comprehensive swot analysis. This report should give visibility on their current
status, letting them understand and measure their overall business performance. If the
coffee shop owner can be more astute and understands how to maximize even more on
strengths and seize chances, then the business would be fine. Threats, on the other hand,
are real, and they should have a strategy in place to deal with them. The startup coffee
shop should be adapted to deal with the business's dangers and shortcomings. It should
take advantage of the chances given and depend on the company's and their leader’s skills
to help the company achieve long-term success. With this, strategic decision-making is
easier by understanding the competitive advantages & disadvantages of the business, why
some aspects of it are struggling, and the things to improve about in the organization are
determined.
THAT'S ALL.
THANK YOU !!!