Marketing management project for class 12 on coffee pdf

Objectives of marketing management class 12. Marketing management project topics for class 12. Project on marketing management for class 12 on coffee pdf. Define marketing management class 12. What is
marketing management pdf.

In this post , we are sharing with you brief on the marketing management project on the product Coffee . DOWNLOAD THE COMPLETE PDF OF THE PROJECT FOR FREE INTRODUCTION We are now planning for to introduce a coffee in the market with some new ideas and concepts. PRODUCT DESCRIPTION Our Coffee is finest coffees from
around the world chosen for their uniqueness, exciting flavours and quality. They are roasted in small batches to suit their individual characteristics and to get the best possible flavour. SWOT ANALYSIS Strenghts 1 1Extremely attractive delivery method.222Excellent staff who are well trained and customer attentive. They also get great discounts,
increasing job satisfaction Weakness 1 The struggle to build brand equity2Maintenance of adequate stock COMPETITOR ANALYSIS Nescafe:- Nescafe is providing several of tests, products and choices of coffee to consumers provide what they want, gaining profits and satisfactions of customer.Bru:- A coffee that makes special moments of
genuine warmth and happinessFolgers:- Folgers developed an entirely new vocabulary to describe the “cup” qualities of its various coffees. MARKETING Marketing planning will be an annual requirement (with careful monitoring and changes made on a weekly or monthly basis) for the entrepreneur and will be regarded as the road map for short-
term decision making. DISTRIBUTION STRATEGY PHASEDESCRIPTIONAREA OF DISTRIBUTION1Coffee shops will be opened to cater new segment of market.Each and every market all over the country2Large packets will be introduced to build credibility of product in the marketSmall Cities as well as big cities for Hotels, and cream class of
society. COST EFFECTIVE TECHNIQUES FOR PROMOTION OF THE PRODUCTS 1 Online advertisement and promotions 2 Use of Social Networking Websites 3 Awareness campaign PRICE STRATEGY Strategy: There are expenses on selling commission, publicity, on free sampling/replacements which are to be considered. SALES
PROMOTION Sales promotion, a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products WAREHOUSING As we know that whatever is produced is not sold off immediately therefore it is very necessary for us to the finished products
till they are sold off in the market. We have two options while thinking warehousing decisions one we can have our own warehouse and second we can use the hired one. PACKAGING Packing materials like Bio degradable air tight bags/packets , Cardboard boxes, and corrugated boxes , plastic boxes , glass bottles etc shall be used for the packing of
coffee. PROJECT ON COFFEE (MARKETING & FINANCE) GROUP MEMBERS Kavitha Ananth 23 Tejas Mehta 33 Nimitha Poojary 42 Pooja Sabnani 44 Susan Sequeira 48 Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. By using our site, you agree to our collection of information through the use of
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You're Reading a Free Preview Pages 6 to 13 are not shown in this preview. Marketing management class 12 project: For a layman, marketing is to go to a Marketplace, pay money for the product, buy the product.

But it is a misconception, marketing is a process that begins much before even the product has been manufactured.

Table of content What is marketing Features of marketing Functions of marketing Process of marketing Conclusion Marketing management class 12 project Marketing, according to Philip Kotler, is a social process because it involves the interaction of people, a social process by which individual groups obtain what they need creating
offerings, and freely exchange products and services of value. The Features Of Marketing Identifying the needs and wants Creating market offerings Customer value Exchange mechanism Identifying the needs and wants The work of a marketer is to identify the needs and wants of a customer and then convert this need into want. The
difference between need and want is explained by this example …. I need to have food because I am hungry(identified as need) and I want to have a McDonald’s burger (this is a want). Creating A Market Offering Identify the needs of the target customer based on creating the best offer which will fulfill their needs and wants. Customer value The
customer will be ready to pay only that amount for a product which he thinks is going to have enough benefit or it’s worth spending that much money. Exchange mechanism Exchange is defined as the essence of marketing. Products can be exchanged through various middlemen at different levels of distribution. Exchange is where the real deal
between marketer and customer takes place. Functions of marketing Marketing research Product design Pricing Promotion of sales Physical distribution Personal selling Customer relationship management After self-service MIS-management Marketing research Marketing research is a process that consists of Systematic
gathering recording and analyzing data about marketing problems it helps to design effective marketing two main areas of marketing research are one consumer research to find out preferences likes and dislikes buying behavior of the consumer to dealer research to get feedback from the dealers about forms product-wise wise that of competitors.
Product design Need to come up with new product designs Or models to cater the customer satisfaction introduction of new product designs helps to generate goodwill and to get competitive age in the market it helps to expand business forms in pharmaceuticals engineering electronics etc need to allocate a good amount of funds towards research
and development. Pricing Effective pricing policy is vital to the success of the product in the market the price should neither be too high not too low If it is too high buyer may think twice before paying for the product if it is too low buyer may consider the product quality as inferior while fixing the price the marketer must consider certain factors :
cost of production and distribution competition in the market corporate image channel of distribution customer nature Promotion of sales Sales promotion involves various tools to induce the customer to buy the Product the sales promotion tools include banded or combo products coupons or cash vouchers discounts and exchange offers etc.
Physical distribution It includes the channels and the place of distribution to make the product available at consumers convenient place and on time the marketer may select either direct or indirect channels the factors influencing channel selection are the nature of the product and consumers corporate image Of the form channels adopted by
competitors object your form and area coverage etc point number. Personal selling Personal selling is an important area of marketing. Personal selling makes a big difference not only in promoting the product but also to generate goodwill of the form personal selling can be made effective with proper selection of salesforce training to the sales force
to develop knowledge, attitude skills and social behavior Motivating sales force to achieve sales target. Customer relationship management Nowadays professional forms emphasize CRM. It is concerned with managing detailed information about individual customers and all customer touchpoints. The purpose of CRM is to enhance customer loyalty
therefore four must emphasize most valued customers.
After self-service Effective after-sales service promotes corporate image. It is vital especially in the case of office equipment machinery and consumer durables the form must be proactive in after self-service management to delight customers effectively after cell service requires selection of right employees training through the employee’s motivation.
MIS- Management In large business firms marketing managers how to manage Marketing information systems, systematic business forms to gather analyze, and distribute accurate information to marketing decision-makers four components of mas are: Internal records about cost sales, profits, etc Marketing intelligence system for information
of competitors marketing trends, etc Marketing research to solve specific marketing problems and Marketing decision support system Marketing Process: 5 Steps of Marketing Process Significance of marketing management The importance of marketing management can never be overemphasized as it provides the understanding you need about
the economic structure of your industry. It also helps in identifying segments within your market.
It identifies the marketing strategy, which best fits your company. It also works in identifying your target market and finally helps in conducting marketing research.
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feedback and query. Thank you Business Studies Projects Marketing Management Project 2020-21 for Class XII (Commerce)If you need any specific Project Please write it in the Comment Section.Principles of Management Project 2020-21 for Class XII (Commerce)ProjectsLink to DownloadProject 1DownloadProject 2DownloadProject
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