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Case Study 3
Case Study 3
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Due to the generous capital injection by an investor, the pharmaceutical company now has $5
million for investment opportunities. However, the capital needs to be invested cautiously in
Option 1: Acquisition
Acquiring another company could have a number of benefits. Collectively, the combined
entity could have more resources available at its disposal. This could include greater capital
and skilled staff. The improved business intelligence, as a result, could help push the business
in the right direction with better decisions being made in relation to the marketing mix. The
acquisition could also result in potential economies of scale and possible synergy gains,
Furthermore, the target company already has excellent technical assets. As a result, the
company may not need to invest in patents in the coming year. The acquisition could also
improve the overall asset position of the company and might attract more prospective
investors.
However, if a robust integration plan to tackle operational and cultural clashes, it might affect
the overall efficiency of the operations. The acquisition could also place immediate pressure
on the current management's resources to learn to manage the new business. With the
company already reporting losses every two quarters, the additional financial strain on
resources could lead to worsening liquidity and more financial shortcomings, threatening the
This would mean investing the $5 million within the company and using it to continue
running operations.
The company currently needs $180,000 per month of working capital to ensure the smooth
running of its operations. If it decides to invest this money to improve its liquidity position
and operational performance, it will still be left with $ 2840,000 (considering it is the start of
However, this might involve the company still having to raise an additional $ 160,000 in the
coming year to acquire the patents. But the capital is still necessary for the company to
In conclusion, while the option for acquisition may prove fruitful for the business in the long
term, the company needs to focus on maintaining enough working capital to still be able to
operate and tackle expenses. Hence, the company should use the money to continue running
operations.