Universidad Nacional de General Sarmiento

EXAMEN INTEGRADOR

Student’s Name: IPE I – MOCK EXAM

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Read this company profile. Then do the activities that follow. (20 POINTS)

IKEA
Swedish company
By Robert Lewis • Edit History

IKEA is a multinational conglomerate that designs and sells

ready-to-assemble furniture, kitchen appliances and home
accessories. IKEA specializes in furniture that come in compact
“flat-pack” form – customers assemble IKEA’s beds, desks, chairs
and cabinets at home. IKEA was founded in Sweden in 1943 by 17-
year-old Ingvar Kamprad.

“IKEA” is an acronym that consists of the founder's initials (Ingvar Kamprad), and
the initial letters of his family’s farm (Elmtaryd) and his home village (Agunnaryd)
in Sweden. IKEA is primarily known for its modernist designs for various types of
appliances and furniture. Its interior design work is often associated with an eco-
friendly simplicity. In addition, the firm is known for its attention to cost control,
operational details, and continuous product development. IKEA is the world’s
largest seller of furniture, operating more than 300 stores around the world.

“Flat-pack” Furniture

1. Answer the questions about IKEA: Another type of exercise: T or F questions; justify the F answers.

a) What kind of company is IKEA?

b) Where is IKEA headquartered?
c) When was IKEA founded?
d) Does IKEA provide financial services?
e) Tick () 1 adjective that best describe IKEA as a company. Explain your choice with an extract
from the text: eco-friendly/ hard-working/ innovative/ reliable/ determined/ competitive

2. Jesper Brodin is one of IKEA’s key people. Imagine you meet him and have a short conversation. Write
the conversation. Include this and use the information in the box: (30 POINTS)
 Say hello and introduce yourself.
 Ask 1 question about his job/position. Jesper Brodin / CEO / morning: have meetings /
 Ask 2 questions about his routine. usually: attend events / make decisions / not free
time / every morning: yoga
 Ask 1 question about his interests.

1
  Close the conversation.

3. EITHER THIS: Imagine there is a position to work for IKEA. Write the LinkedIn profile for a candidate,
using the prompts below: (30 POINTS)
David Garcia/ enthusiastic and passionate/ Industrial Engineering/ 25 years old/ online classes/ work out/
Place of residence: Manchester/ University of London/ three times a week/ Spanish/ articles about
manufacturing methods/ use the social media / Current position: senior technician, Tesco, UK / not go to
university campus / home office
OR THIS: PERSONAL PROFILE. Write a personal profile for a student blog. Use all the information below.
Alice Moore/ Chemical Engineering/ resourceful / travel / 23/ get up 7 am/ online lessons 9 am/ /swimming lessons 2
pm/ not go to the gym/ cereals/ watch TV/ study for exams / sociable / have dinner 8 pm/ go to bed 11 pm/ the weekend/
not go to the cinema/ usually/ Spain / creative/ in her free time/ Barcelona University/ have breakfast 8 am/ play the
guitar/ have shower 7:30 am/ twice a week/ in the afternoon/ for breakfast/ meet friends/ have lunch 12 am/ student/
orange juice

4. Tesco is one of IKEA’s competitors. Write a short company profile using the information below: (20
POINTS)
3400 stores in the UK / food products and non-food products / multinational retailer / 4 sectors / Welwyn
Garden City, England / 1919 – Jack Cohen / Grocery: fresh food, drinks, bakery, grocery / Mobile: consumer
electronics / Fashion: beauty products, clothing / Tesco Bank: banking and insurance services / 11 countries /
Tesco / third-largest retailer in the world
Remember the layout:

Rúbrica de calificación para los ejercicios de producción escrita: