UJI VALIDITAS DAN REABILITAS

Pada data jenis kelamin, usia, pekerjaan, dan penghasilan cukup dilihat kevalidan
datanya.

Case Processing Summary

N %
Cases Valid 106 100,0
Excludeda 0 ,0
Total 106 100,0
a. Listwise deletion based on all variables in the
procedure.

GREEN PRODUCT (X1)

Validitas
Case Processing Summary
N %
Cases Valid 106 100,0
Excludeda 0 ,0
Total 106 100,0
a. Listwise deletion based on all variables in the
procedure.
Data variabel X1 seluruhnya valid

Reabilitas

Reliability Statistics
Cronbach's
Alpha Based on
Cronbach's Standardized
Alpha Items N of Items
,743 ,748 4

Inter-Item Correlation Matrix

GPr1 GPr2 GPr3 GPr4
GPr1 1,000 ,364 ,310 ,313
GPr2 ,364 1,000 ,380 ,431
GPr3 ,310 ,380 1,000 ,761
GPr4 ,313 ,431 ,761 1,000

Item-Total Statistics
Squared Cronbach's
Scale Mean if Scale Variance Corrected Item- Multiple Alpha if Item
Item Deleted if Item Deleted Total Correlation Correlation Deleted
GPr1 12,2736 5,458 ,401 ,170 ,759
GPr2 13,2547 3,773 ,478 ,247 ,734
GPr3 12,8019 3,760 ,656 ,586 ,614
GPr4 12,7830 3,429 ,684 ,604 ,591

Data variabel X1 terbukti reabel, sehingga seluruh data X1 selanjutnya dapat

digunakan untuk analisis regresi. Data reabel dibuktikan pada nilai Cornbach’s
Alpha secara keseluruhan sebesar 0,743 .
GREEN PLACE (X2)
Validitas
Case Processing Summary
N %
Cases Valid 106 100,0
Excludeda 0 ,0
Total 106 100,0
a. Listwise deletion based on all variables in the
procedure.
Data variabel X2 seluruhnya valid.

Reabilitas
Reliability Statistics
Cronbach's
Alpha Based on
Cronbach's Standardized
Alpha Items N of Items
,767 ,769 4

Inter-Item Correlation Matrix

GP1 GP2 GP3 GP4
GP1 1,000 ,506 ,452 ,384
GP2 ,506 1,000 ,445 ,383
GP3 ,452 ,445 1,000 ,555
GP4 ,384 ,383 ,555 1,000

Inter-Item Correlation Matrix

GP1 GP2 GP3 GP4
GP1 1,000 ,506 ,452 ,384
GP2 ,506 1,000 ,445 ,383
GP3 ,452 ,445 1,000 ,555
GP4 ,384 ,383 ,555 1,000
Data variabel X2 terbukti reabel, sehingga seluruh data X2 selanjutnya dapat
digunakan untuk analisis regresi. Data reabel dibuktikan pada nilai Cornbach’s
Alpha secara keseluruhan sebesar 0,767 .

GREEN PRICE (X3)

Validitas
Case Processing Summary
N %
Cases Valid 106 100,0
Excludeda 0 ,0
Total 106 100,0
a. Listwise deletion based on all variables in the
procedure.
Data variabel X3 seluruhnya valid.

Reabilitas
Reliability Statistics
Cronbach's
Alpha Based on
Cronbach's Standardized
Alpha Items N of Items
,845 ,856 4
 Inter-Item Correlation Matrix
GPc1 GPc2 GPc3 GPc4
GPc1 1,000 ,501 ,482 ,539
GPc2 ,501 1,000 ,770 ,674
GPc3 ,482 ,770 1,000 ,624
GPc4 ,539 ,674 ,624 1,000

Item-Total Statistics
Squared Cronbach's
Scale Mean if Scale Variance Corrected Item- Multiple Alpha if Item
Item Deleted if Item Deleted Total Correlation Correlation Deleted
GPc1 12,5377 3,984 ,573 ,334 ,862
GPc2 12,1038 4,246 ,762 ,659 ,777
GPc3 12,1604 4,307 ,726 ,619 ,790
GPc4 12,3302 3,842 ,716 ,524 ,789
Data variabel X3 terbukti reabel, sehingga seluruh data X3 selanjutnya dapat
digunakan untuk analisis regresi. Data reabel dibuktikan pada nilai Cornbach’s
Alpha secara keseluruhan sebesar 0,845 .

GREEN PROMOTION (X4)

Validitas
Case Processing Summary
N %
Cases Valid 106 100,0
Excludeda 0 ,0
Total 106 100,0
a. Listwise deletion based on all variables in the
procedure.
Data variabel X4 seluruhnya valid.

Reabilitas
Reliability Statistics
Cronbach's
Alpha Based on
Cronbach's Standardized
Alpha Items N of Items
,751 ,753 3

Inter-Item Correlation Matrix

GPo1 GPo2 GPo3
GPo1 1,000 ,465 ,571
GPo2 ,465 1,000 ,477
GPo3 ,571 ,477 1,000

Item-Total Statistics
Squared Cronbach's
Scale Mean if Scale Variance Corrected Item- Multiple Alpha if Item
Item Deleted if Item Deleted Total Correlation Correlation Deleted
GPo1 8,0472 2,198 ,599 ,374 ,644
GPo2 8,0094 2,333 ,531 ,282 ,725
GPo3 7,9245 2,394 ,612 ,383 ,635
Data variabel X4 terbukti reabel, sehingga seluruh data X4 selanjutnya dapat
digunakan untuk analisis regresi. Data reabel dibuktikan pada nilai Cornbach’s
Alpha secara keseluruhan sebesar 0,751 .

SERVICE (X5)
Validitas
Case Processing Summary
N %
Cases Valid 106 100,0
Excludeda 0 ,0
Total 106 100,0
a. Listwise deletion based on all variables in the
procedure.
Data variabel X5 seluruhnya valid.

Reabilitas
Reliability Statistics
Cronbach's
Alpha Based on
Cronbach's Standardized
Alpha Items N of Items
,853 ,852 5

Inter-Item Correlation Matrix

S1 S2 S3 S4 S5
S1 1,000 ,329 ,403 ,482 ,368
S2 ,329 1,000 ,744 ,664 ,509
S3 ,403 ,744 1,000 ,753 ,638
S4 ,482 ,664 ,753 1,000 ,465
S5 ,368 ,509 ,638 ,465 1,000

Item-Total Statistics
Squared Cronbach's
Scale Mean if Scale Variance Corrected Item- Multiple Alpha if Item
Item Deleted if Item Deleted Total Correlation Correlation Deleted
S1 17,3679 6,254 ,463 ,260 ,871
S2 17,4623 5,260 ,704 ,581 ,812
S3 17,3208 5,096 ,820 ,730 ,780
S4 17,2925 5,428 ,749 ,630 ,801
S5 17,3491 5,715 ,606 ,429 ,838
Data variabel X5 terbukti reabel, sehingga seluruh data X5 selanjutnya dapat
digunakan untuk analisis regresi. Data reabel dibuktikan pada nilai Cornbach’s
Alpha secara keseluruhan sebesar 0,853 .

PURCHASE DECISION (Y)

Validitas
Case Processing Summary
N %
Cases Valid 106 100,0
Excludeda 0 ,0
Total 106 100,0
a. Listwise deletion based on all variables in the
procedure.
Data variabel Y seluruhnya valid.
Reabilitas
Reliability Statistics
Cronbach's
Alpha Based on
Cronbach's Standardized
Alpha Items N of Items
,685 ,693 5

Inter-Item Correlation Matrix

Y1 Y2 Y3 Y4 Y5
Y1 1,000 ,165 ,392 ,081 ,200
Y2 ,165 1,000 ,459 ,198 ,342
Y3 ,392 ,459 1,000 ,263 ,512
Y4 ,081 ,198 ,263 1,000 ,497
Y5 ,200 ,342 ,512 ,497 1,000

Item-Total Statistics
Squared Cronbach's
Scale Mean if Scale Variance Corrected Item- Multiple Alpha if Item
Item Deleted if Item Deleted Total Correlation Correlation Deleted
Y1 17,1792 6,091 ,275 ,155 ,695
Y2 17,4245 5,275 ,408 ,228 ,648
Y3 17,3774 4,866 ,596 ,424 ,568
Y4 17,6226 4,828 ,369 ,248 ,681
Y5 17,4151 4,836 ,600 ,410 ,565
Data variabel Y terbukti reabel, sehingga seluruh data X1 selanjutnya dapat
digunakan untuk analisis regresi. Data reabel dibuktikan pada nilai Cornbach’s
Alpha secara keseluruhan sebesar 0,685 .