BENITEZ, AGATHA JENELLA D.

BSBA | MM 2-9 | E-COMMERCE AND INTERNET MARKETING | 2PM-5PM | MR.

REX LAZAGA, MBA

Discuss about the Technological aspects of E-commerce. Find out the various companies

engaged in online business and discuss their strategies.

The global pandemic has had a massive impact in the business industry. According to a report

published by the International Trade Administration in 2021, the COVID-19 pandemic has

spurred an increased demand for e-commerce in the Philippines. Most of the population rely on

technology to maintain connections with each other during the pandemic. According to Abeabe,

P. (2022) E-commerce, also known as electronic commerce, encompassesthe digital exchange of

goods and services via the internet, and extends to various online transactions such as auctions,

ticketing, and banking where consumers can purchase online using desktop, laptop, smartphones,

tablets, or smartwatches. This is not merely about online buying and selling; it has also expanded

the market. In addition, E-commerce presents numerous advantages, notably in mitigating

individual’s exposure to the COVID-19 virus through the facilitation of contactless shopping.

(Abeabe et al., 2022)

For local enterprises, the evident survival strategy involves a strategic shift towards e-commerce.

Filipino entrepreneurs responded swiftly to this need. Subsequently, a multitude of entrepreneurs

swiftly established their own e-commerce platforms, vending a diverse array of products ranging

from face masks to traditional Filipino dishes like adobo. Furthermore, prominent corporations

like SM, Rustan's, and Store Specialists have intensified their commitment to e-commerce by

enhancing their systems to cater more effectively to the online consumer base. (Masigan, A.,

2020). As a consumer who actively engages with digital platforms on a daily basis, a wide array
of marketing strategies is employed by various products and even small businesses. They align

their approaches with current trends and popular topics to captivate the interest of netizens or

social media users, aiming to persuade them to purchase or explore the goods and services they

offer. With this surge in online sales and business activity, the government looks to remind online

sellers of their tax obligations, with the Bureau of Internal Revenue’s (BIR) issuance of Revenue

Memorandum Circular (RMC) No. 60-2020 entitled “Obligations of Persons Conducting

Business Transactions Through any Forms of Electronic Media and Notice to Unregistered

Businesses.” The Circular basically mandates all business owners who are engaged in an online

business platform in any form, whether digital or electronic, to register their businesses with the

BIR and pay taxes on their sales. (Arreola, R., 2020)

References:

Abeabe et al. (2020). A Descriptive Study About The Effectiveness Of E-Commerce In

The Philippines. Studocu.

https://www.studocu.com/ph/document/de-la-salle-university/accountancy/a-descriptive-s

tudy-about-the-effectiveness-of-e-commerce-in-the-philippines/55631580

Masigan, A. (2020). Numbers Don’t Lie. The State Of E-Commerce In The Philipppines.

https://www.bworldonline.com/editors-picks/2020/08/02/308793/the-state-of-e-commerc

e-in-the-philippines/

Arreola, R. (2020). The “New Normal” of Increased Online Business Transactions, and

Revisiting Revenue Memorandum Circular No. 55-2013.

https://kpmg.com/ph/en/home/insights/2020/07/the-new-normal-of-increased-online-busi

ness-transactions.html