Name: Krit Shah

Roll number: 194 TYBMS - B

Group no. 12
Topic: recent trends in marketing of services in the tourism, hospitality,
education, banking, insurance, IT, and entertainment industries:

Report

Trends in Marketing services

Tourism

● Personalized marketing: Tourism businesses are increasingly using

data analytics to personalize their marketing campaigns. This means
targeting messages to specific groups of travelers based on their
interests, demographics, and travel history. For example, a hotel
chain might send a personalized email to a customer who has stayed
with them before, offering them a discount on their next stay.
● Social media marketing: Social media is a powerful tool for tourism
businesses to connect with potential customers. By creating engaging
content and running targeted social media ads, businesses can reach
a large audience of potential travelers. For example, a travel agency
might create a Facebook page to share photos and videos of their
destinations, or run Instagram ads to reach people who are interested
in hiking or skiing.
● Virtual reality (VR) and augmented reality (AR): VR and AR are
emerging technologies that have the potential to revolutionize the
tourism industry. VR headsets can transport users to different
destinations, while AR apps can overlay digital information on the real
world. This could be used to help tourists plan their trips, or to provide
them with information about the places they are visiting.

Hospitality
 ● Data-driven marketing: Hospitality businesses are also using data
analytics to personalize their marketing campaigns. This could
involve targeting messages to guests based on their past stays, or
using predictive analytics to identify guests who are likely to churn.
For example, a hotel might send a personalized email to a guest who
has stayed with them before, offering them a discount on their next
stay.
● Social media marketing: Social media is also a powerful tool for
hospitality businesses to connect with potential customers. By
creating engaging content and running targeted social media ads,
businesses can reach a large audience of potential guests. For
example, a restaurant might create a Facebook page to share photos
of their food, or run Instagram ads to reach people who are interested
in dining out.
● Chatbots: Chatbots are automated programs that can simulate
conversation with humans. They are increasingly being used by
hospitality businesses to provide customer service, answer questions,
and book reservations. For example, a hotel might have a chatbot
that can answer questions about the hotel's amenities, or help guests
book a room.

Education

● Personalized learning: Personalized learning is an approach to

education that tailors the learning experience to the individual
student. This could involve using data analytics to identify each
student's strengths and weaknesses, or creating customized learning
plans. For example, an online course might use adaptive learning
technology to adjust the difficulty level of the material based on the
student's progress.
● Blended learning: Blended learning is a combination of traditional
face-to-face instruction and online learning. This approach can help
students learn more effectively by providing them with flexibility and
choice. For example, a student might attend a lecture in class, but
then complete the assigned readings and exercises online.
 ● Social media marketing: Social media is also a powerful tool for
educational institutions to connect with potential students. By creating
engaging content and running targeted social media ads, businesses
can reach a large audience of potential students. For example, a
university might create a Facebook page to share photos of campus
life, or run Instagram ads to reach people who are interested in
studying a particular subject.

Banking

● Digital banking: Digital banking is the use of technology to provide

banking services online or through mobile devices. This is becoming
increasingly popular as more and more people are using the internet
and smartphones. For example, a bank might offer customers the
ability to open an account online, or to deposit checks using their
smartphone.
● Customer experience (CX) marketing: CX marketing is focused on
providing customers with a positive and memorable experience. This
could involve using data analytics to identify customer pain points, or
creating personalized marketing campaigns. For example, a bank
might send a personalized email to a customer who has recently
opened an account, offering them tips on how to manage their
finances.
● Artificial intelligence (AI): AI is being used by banks in a variety of
ways, such as fraud detection, customer service, and risk
management. For example, a bank might use AI to identify fraudulent
transactiouns, or to provide customers with 24/7 customer service.

Insurance

● Telematics: Telematics is the use of technology to track and monitor

the behavior of vehicles. This data can be used by insurance
companies to assess the risk of a driver, and to offer discounts to
those who drive safely. For example, an insurance company might
offer a discount to a driver who agrees to have a telematics device
installed in their car.
 ● Usage-based insurance: Usage-based insurance is a type of
insurance that charges premiums based on the actual usage

IT

● Content marketing: Content marketing is the creation and

distribution of valuable, relevant, and consistent content to attract and
retain a target audience. This is a long-term strategy that can help
businesses build trust and authority with potential customers. For
example, an IT company might create blog posts, ebooks, or white
papers to educate potential customers about their products and
services.
● Inbound marketing: Inbound marketing is a marketing strategy that
focuses on attracting customers to your business through valuable
content. This is in contrast to traditional outbound marketing, which is
more interruptive and less effective. For example, an IT company
might create a landing page with a free ebook in exchange for contact
information.
● Social media marketing: Social media is a powerful tool for IT
businesses to connect with potential customers and build
relationships. By creating engaging content and running targeted
social media ads, businesses can reach a large audience of potential
customers. For example, an IT company might create a Facebook
page to share news and updates about their products and services,
or run LinkedIn ads to reach people who are interested in IT jobs.

Entertainment

● Streaming services: Streaming services are becoming increasingly

popular as they offer a convenient and affordable way to watch
movies, TV shows, and music. For example, Netflix, Hulu, and
Amazon Prime Video are all popular streaming services.
● Social media marketing: Social media is also a powerful tool for
entertainment businesses to connect with potential customers and
promote their products and services. By creating engaging content
and running targeted social media ads, businesses can reach a large
 audience of potential customers. For example, a movie studio might
create a Twitter account to share trailers and behind-the-scenes
content, or run Instagram ads to reach people who are interested in a
particular genre of film.
● Virtual reality (VR) and augmented reality (AR): VR and AR are
emerging technologies that have the potential to revolutionize the
entertainment industry. VR headsets can transport users to different
worlds, while AR apps can overlay digital information on the real
world. This could be used to create new and immersive experiences
for consumers.

These are just a few of the recent trends in marketing of services in the
tourism, hospitality, education, banking, insurance, IT, and entertainment
industries. As technology continues to evolve, we can expect to see even
more innovative marketing strategies emerge in the years to come.