Strategic

Management
- Salma A. Ampatuan -
 "Without strategy, an
organization is like a ship
without a rudder, going
around in circles. It's like
a tramp; it has no place
to go" -Joel Ross &
Michel Kami
 Understanding
Strategic Management
What is strategic
management?
Strategic management is the art and
science of managing an organization's
resources in order to achieve it's
objectives and goals.
Strategic management entails establishing
goals, assessing the competitive
landscape, examining internal structure
and operation, evaluating tactics and
assuring that policies are implemented
across the firm.
Why is strategic 1. Strategic thinking helps you

management so be creative, so you can

important? innovate.
2. Good strategies can help
companies make more
money.
3. Strategy is important for
achieving sustainability.
4. Strategy helps you handle
digital change.
Why is it necessary to have a
strategic management strategy?
Strategy is a broad concept and it may be
difficult to grasp the world of business, strategy
is a method that determines how your company
will compete in the marketplace and what
products or service it will provide.
Thank
you