NAME- SUMAN KUMAR

SECTION- B
REG NO. – 221109

TOPIC- SUMMARY OF ABSTRACT

ACTIVISTS AND SOCIAL ENTREPRENEURS
APPROACHES TOWARDS CONSUMER
CULTURE

SUBMITTED TO-
DR. GIFTY MALHOTRA
 RS – 1
Factors Influencing Young Entrepreneurial Aspirant’s Insight Towards
Sustainable Entrepreneurship

Abstract

Social entrepreneurs and activists can contribute to sustainability

transitions by influencing consumer culture. This can provide a
protective space to shelter new sustainability solutions from market
pressures until they are ready to scale to the mass market. We study
how social entrepreneurs and activists within a sustainable market
niche attempt to influence consumer culture.

RS 2:

Activists' and social entrepreneurs' approaches towards

consumer culture: Providing a protective space for
sustainability transitions

Abstract
Social entrepreneurs and activists can contribute to sustainability
transitions by influencing consumer culture. This can provide a
protective space to shelter new sustainability solutions from market
pressures until they are ready to scale to the mass market.The purpose
of this paper was to determine whether the Covid-19 Pandemic influenced the
change in the extent of online shopping organic food in Serbia and whether it
led to a change in organic food consumer behaviour. The survey was carried out
in Serbia by using a questionnaire developed specifically for this purpose.
Descriptive statistics and Chi-square test were used to analysis the data obtained
from the survey.

RS 3:
Development Entrepreneurship Intention as an Effort to Improve the Level
of the Consumer Household Economy

Abstract
Poverty and unemployment are two things that are closely related to each other. Macroeconomically, this
will have an impact on the level of economic growth of a country. To reduce it, various efforts are needed
starting with the provision of jobs so that the unemployment rate decreases and has an impact on
increasing income levels.
RS 4:

Toward an integrated framework for online consumer behaviour and decision

making process.

Abstract

This paper presents a comprehensive review of recent empirical studies dealing

with online consumer behaviour and decision-making processes. The findings
of this study show a paucity of research on a number of components of decision
making, as well as inconsistencies in the way the online environment is
characterized. Finally, the findings show that student samples are prevalent
among the studies identified and the research method is biased toward the
survey method as opposed to experimentation. Discussion and conclusions are
provided, and directions for future research are presented.

RS 5:
A Critical Review of Online Consumer Behaviour

Abstract
Empirical research on online consumer theory has been examined under diverse
contexts over the years. Although researchers from a variety of business
disciplines have made significant progress over the past few years, the scope of
these studies is rather broad, the studies appear relatively fragmented and no
unifying theoretical framework is found in this area. In view of this, this study
attempts to provide an exhaustive review of prior theoretical literature and to
provide an integrative model of online consumer behaviour. This framework not
only provides us with a cohesive view of online consumer behaviour, but also
serves as a salient guideline for researchers in this area. The paper is concluded
with a research agenda for future studies.

RS 6:
Consumer online shopping attitudes and behaviour.
Abstract
The current status of studies of online shopping attitudes and behaviour is
investigated through an analysis of 35 empirical articles found in nine primary
Information Systems (IS) journals and three major IS conference proceedings. A
taxonomy is developed based on our analysis. A conceptual model of online
shopping is presented and discussed in light of existing empirical studies.

RS 7:
Personal values’ influence on e‐shopping attitude and behaviour.

Abstract

A value‐attitude‐behaviour model was applied to investigate the roles of

personal values in e‐shopping consumer behaviour. Structural equation
modelling identified that personal values (self‐direction values, enjoyment
values and self‐achievement values) were significantly related to positive
attitudes toward e‐shopping. Individual attitudes toward e‐shopping were a
direct predicator of e‐shopping behaviour and mediated the relationship between
personal values and behaviour. This hierarchical relationship among personal
values, attitudes and behaviour may be exploited by e‐tailers to position e‐shops
and provide a persuasive means for e‐shoppers to satisfy their needs.

RS 8:
An Integrated Trust Model for Business-to-Consumer (B2C) E- commerce.
Abstract

Trust has been viewed through diverse disciplinary lenses like economic, social,

psychology, organizational and technology. Researchers approached this topic

from a disciplinary perspective. This leads to disjointed and contradictory

research. Moreover, researchers have introduced many trust models in order to

explain the factors that persuade consumers to trust electronic commerce (EC).

However, the majority of these models are case-specific and loosely integrated.
Thus, this paper attempts to review many of these models and makes an effort to
integrate their findings with the technology acceptance model (TAM) to present
an integrated trust model for business-to-consumer (B2C) EC

RS 9:
Factors affecting Indian consumers’ online buying behaviour.

Abstract

India has been gaining importance as a high potential lucrative market for
global retailers. Since the recent economic reforms, Indian consumers have just
begun to understand benefits of using Internet for shopping. However, the
growing number of Internet users has not been reflected to the online sales.
Thus, it is important to identify factors affecting Indian consumers’ online
buying behaviour in order to find the way to stimulate their online shopping
behaviour. The purpose of this study is to identify factors affecting Indian
consumers’ attitude toward shopping online by investigating Indian consumers’
risk perceptions about shopping online. In terms of gender difference, perceived
risks (product, convenience, financial, and non-delivery) and technology
specific innovativeness were found to be significant for males and, for females,
convenience risk and attitude towards online shopping were significant factors
RS 10:
Influence of celebrities and online communities on Indian consumers' green
clothing involvement and purchase behaviour.
Abstract

The study examined the role of collective self-esteem (CSE), online

communities, green attitudes and the influence of celebrities on green clothing
involvement and consequently its impact on green clothing purchase behaviour
of Indian consumers.

RS 11:
Online shopping acceptance model — a critical survey of consumer factors in
online shopping.

Abstract
Since the late 1990s, online shopping has taken off as an increasing number of
consumers purchase increasingly diversified products on the Internet. Given that
how to attract and retain consumers is critical to the success of online retailers,
research on the antecedents of consumer acceptance of online shopping has
attracted widespread attention. There has yet to be a holistic view of online
shopping acceptance from the perspective of consumers. In this research, we
conducted an extensive survey of extant related studies and synthesized their
findings into a reference model called OSAM (Online Shopping Acceptance
Model) to explain consumer acceptance of online shopping. Our literature
survey reveals that a myriad of factors have been examined in the context of
online shopping and mixed results on those factors have been reported. The
proposed model helps reconcile conflicting findings, discover recent trends in
this line of research, and shed light on future research directions.

RS 12:

Evaluating Consumers’ Adoption of Mobile Technology for Grocery Shopping:

An Application of Technology Acceptance Model.

Abstract

The main purpose of the study was to examine the role of mobile technology in
shopping of grocery items among consumers. The objectives of the study were
accomplished by using the technology acceptance model (TAM) which was
used as the base of the study to test how Indian consumers perceive the use of
technology in shopping of grocery using mobile applications (mobile apps). The
research design is descriptive in nature. The study concluded that consumers are
well adapted to use of mobile apps for general shopping but influence of mobile
app as a tool was found limited in grocery sector in consistence to previous
studies. This shows that there may be other reasons that reduce the use of
mobile apps for grocery shopping other than technology. The study theoretically
extends the knowledge of consumer behaviour in emerging field of
mcommerce, and practically, it will help the m-commerce practitioners to
understand need of the consumer.

RS 13:

Studying the relationship between brand equity

and consumer behavior

Abstract

The present study was conducted to investigate the relationship between brand equity
and consumer behavior. In today's competitive world, where the consumer is faced with
a broad range of products made in different countries, companies should further seek
to identify the factors of customers' trends towards products to encourage customers
to select and purchase the product. In the model proposed in this study, the
relationship between brand equity and the dimensions of consumer behavior including
the willingness to pay for extra cost, brand preference and purchase intention is
investigated.
While attitude and gender are important factors that affect online shopping
behaviour, toward online shopping attitude remains a poor understood construct.
Moreover, very few studies, if any, have explicitly addressed gender differences
in online shopping attitude.

RS 14:

BEYOND THE PANDEMIC – A NEW ERA OF CONSUMER BEHAVIOR.

Abstract
The global COVID-19 pandemic, caused by the newly discovered SARS-CoV-2
virus, is changing consumer behavior, and some aspects of the behavior remain
irrevocable. Adaptation to new circumstances depends on other variables of
influence, such as the culture and personal characteristics of the individual
consumer. With economic instability and uncertainty, consumers are
experiencing transformation in behavior. Impulsive buying behavior, apart from
the COVID-19 pandemic, was also seen during the SARS pandemic and the
Fukushima disaster. The purpose of this paper is to present, illustrate and
explain the researched trends in changing consumer behavior during a
pandemic. In order to do that, literature explaining consumer behavior has been
studied and this knowledge is reinforced with the latest surveys related to
changes in consumer behavior during a pandemic.

RS 15:

Development Entrepreneurship Intention as an Effort to Improve the Level

of the Consumer Household Economy

Abstract
Poverty and unemployment are two things that are closely related to each other. Macroeconomically, this
will have an impact on the level of economic growth of a country. To reduce it, various efforts are needed
starting with the provision of jobs so that the unemployment rate decreases and has an impact on increasing
income levels. Unemployment efforts can be overcome in two ways, namely providing job opportunities
and creating independent businesses.