Trend Analysis of E Commerce

11 V May 2023
https://doi.org/10.22214/ijraset.2023.53203
International Journal for Research in Applied Science & Engineering Technology (IJRASET)
ISSN: 2321-9653; IC Value: 45.98; SJ Impact Factor: 7.538
Volume 11 Issue V May 2023- Available at www.ijraset.com
Trend Analysis of E Commerce

Japneet Singh Nayyar1, Tejna Khosla2, Vinay Kumar Saini3
1, 2, 3
Department of Information and Technology, Maharaja Agrasen Institute of Technology, Delhi, India
Abstract: This concise research paper provides an analysis of the latest trends in the e-commerce industry based on recent trend
analysis studies. The rapid growth of e-commerce has triggered noFig. shifts in consumer behavior, technology adoption, and
market dynamics. By examining recent research findings, this paper identifies and explores key trends that are currently shaping
the e-commerce landscape. The analysis highlights the escalating significance of mobile commerce, with a substantial portion of
online transactions now taking place via mobile devices. It delves into the implications for e-commerce platforms, emphasizing
the necessity of mobile optimization and the delivery of seamless user experiences. Furthermore, the paper investigates the
growing influence of social media on e-commerce, encompassing the surge in influencer marketing, user-generated content, and
the integration of social commerce. It examines their impact on consumer purchasing decisions and brand engagement.
Moreover, the analysis addresses the rise of omnichannel retailing, the emergence of new business models and marketplaces,
and the integration of advanced technologies within e-commerce operations. It also touches upon challenges such as
cybersecurity threats, logistics optimization, and sustainability concerns. By conducting an in-depth analysis of the latest trend
analysis research, this paper offers valuable insights for e-commerce practitioners, policymakers, and researchers. It
underscores the need to remain well-informed and adapt strategies to effectively capitalize on emerging opportunities within the
dynamic e-commerce market.
Keywords: e-commerce, trend analysis, mobile commerce, social media influence, omnichannel retailing, advanced technologies,
artificial intelligence, machine learning, consumer behavior, technology adoption, market dynamics, mobile optimization.
I. INTRODUCTION
Because of developments in consumer behavior and technological breakthroughs, the e-commerce business has seen significant
expansion and transition over the course of the last few years. Because of this, it has become very necessary for companies to
comprehend and investigate the most recent developments in e-commerce in order to maintain their position as market leaders and
prosper in the digital marketplace. E-commerce trend analysis comprises the evaluation of developing patterns, movements, and
advancements within the sector. The results of this research provide significant insights into the industry's changing environment.
The development of mobile commerce has become one of the most important focal points of trend analysis. Customers are
increasingly turning to their mobile phones and tablets in order to complete their online transactions due to the widespread usage of
mobile devices such as smartphones and tablets. Because of this change in customer behavior, e-commerce platforms are now
required to optimize their websites and user experiences for mobile devices. This will ensure that mobile interactions are both smooth
and easy to use. The study of trends in mobile commerce may assist companies in determining the most productive techniques for
mobile optimization and in comprehending the influence that this trend has on total sales and the level of interaction that customers
have with brands.
The expanding power of social media is another key development in the world of online business. Consumers depend on social media
platforms for product discovery, product suggestions, and interaction with brands; as a result, social media platforms have become an
essential component of the online shopping experience. The primary objective of trend analysis in this sector is to get a knowledge of
the ways in which social media influences customer purchase choices, perceptions of brands, and the success of influencer marketing.
Businesses are able to better customize their marketing tactics, establish efficient integrations of social commerce, and make use of
user-generated content to increase engagement and conversions when they do research on trends in social media.
Another significant development in the realm of e-commerce is the rise of omnichannel retailing. These days, customers have come to
anticipate a buying experience that is consistent and unified across all available channels, including both online and traditional ones.
This tendency has led to the creation of brick-and-mortar shops growing their online presence and e-commerce platforms
investigating physical store formats as a way to sell their products. Analysis of trends in omnichannel retailing looks into the tactics,
tools, and business practices that are necessary for the effective combination of online and physical sales channels. It assists
companies in determining the strategies that are most likely to be successful while catering to a wide variety of customer preferences
and developing a unified brand experience.
©IJRASET: All Rights are Reserved | SJ Impact Factor 7.538 | ISRA Journal Impact Factor 7.894 | 6455
The incorporation of cutting-edge technology like artificial intelligence (AI) and machine learning (ML) is another factor that is
altering the character of the online shopping environment. AI and ML algorithms are now being used to improve many elements of e-
commerce operations, including automated customer support, tailored product suggestions, inventory management, and fraud
detection. The purpose of trend analysis in this sector is to investigate the adoption and influence of various technologies on the
enhancement of operational efficiency, the quality of the customer experience, and the overall performance of businesses.
In conclusion, doing trend research in the field of e-commerce offers a wealth of beneficial insights into the most recent changes,
shifts, and trends within the business. Businesses are able to make educated judgments, modify their strategies, and capitalize on new
possibilities if they do research on trends pertaining to mobile commerce, the impact of social media, omnichannel retailing, and the
adoption of technology. The in-depth examination of these patterns enables companies to maintain a competitive advantage, improve
the level of pleasure they provide to their customers, and achieve sustainable development in the rapidly evolving e-commerce
industry.
II. PREVIOUS WORK

A research on e-commerce trends was undertaken utilizing data analysis for the purpose of identifying patterns and insights within the
sector for this particular publication [1].
In order to acquire insights into the thoughts and comments of customers, the authors [2] carried out a study of product reviews that
were posted on an e-commerce site using a logistic-ARMA model.
A statistical analysis of the Indian e-commerce industry was carried out for the purpose of their research [3], which also investigated
market trends, customer behavior, and the performance of businesses.
In the study [4], the authors analyzed the emerging trends of smart e-commerce logistics. More specifically, they investigated the
integration of sophisticated technologies and the influence these technologies have on supply chain management.
The authors [5] investigated the synergistic link that exists between e-commerce and sentiment analysis by doing a content analysis
on articles that were published between the years 2007 and 2020
This study [6] presents an overview of the most recent research on e-commerce marketing in China, emphasizing significant areas of
attention as well as developing trends, and it does so by providing a summary of the findings.
The study [7] explored the use of data analytics in the process of enhancing agricultural e-commerce by concentrating on e-commerce
data mining and management models within the framework of the expansion of farmers' welfare.
The purpose of the authors' [8] proposal of a user behavior analysis model for e-commerce websites that was based on Spark was to
improve the user experience and optimize the performance of the website.
In this work [9], an analysis of research on Chinese e-commerce completed between the years 2001 and 2020 was published. This
analysis provided an overview of the topics and patterns that emerged from research throughout this time period.
The authors [10] explored the application of intelligent methodologies in analyzing webcast data as part of their study on the
intelligent analysis and visualization of webcast entrepreneurial data under the e-commerce mode.
The importance of big data analytics in propelling e-commerce growth was investigated in this research [11], which focused on the
expansion of retail e-commerce in China from the standpoint of big data.
In this study [12], the business model of e-commerce based on intelligent mobile terminals was investigated. The research also
discussed the integration of mobile technology with e-commerce business procedures.
Research on computer network marketing in e-commerce was investigated by the authors [13], who looked at the marketing tactics
and methods that are used in online platforms.
In the article [14], the authors explored the security and data analysis platform in e-commerce in the age of big data. They also
examined the significance of data security and analytics in the operations of e-commerce businesses.
This research [15] examined learning-based e-commerce and discussed how machine learning and artificial intelligence may be used
to improve e-commerce procedures.
The authors [16] offered a design for an e-commerce payment system, with the primary emphasis being placed on the design and
implementation of payment solutions that are both safe and effective.
In this study [17], an e-commerce web application was studied and constructed, and the process of designing and developing a
functioning e-commerce platform was discussed.
In order to acquire insights into user behavior and optimize website performance, the authors of [18] presented a framework for
clickstream analysis in e-commerce websites.
The purpose of the research [19] was to investigate the function that big data plays in the process of formulating marketing strategies
for businesses involved in e-commerce by focusing on the e-commerce marketing strategy that is based on statistical analysis of big
data.
In this research [20], a review on the cultural elements and unique obstacles of doing business online in India was offered. The study
discussed the cultural variables and unique challenges that e-commerce companies encounter while operating in the Indian market.
III. TREND ANALYSIS

Mobile Commerce: Mobile commerce, or m-commerce, has experienced significant growth as more consumers rely on smartphones
and tablets for their online shopping needs. The convenience of mobile devices, coupled with improved internet connectivity and
user-friendly interfaces, has made it easier for consumers to browse and make purchases on the go. This trend has pushed e-commerce
businesses to optimize their websites and user experiences for mobile devices, ensuring seamless navigation, quick loading times, and
mobile-friendly payment options.
Social Media Influence: Social media platforms have become powerful influencers in the e-commerce landscape. Consumers now
turn to platforms like Instagram, YouTube, and Facebook for product discovery, recommendations, and engaging with brands. The
rise of influencer marketing has played a significant role in leveraging social media influence, as influencers can effectively promote
products and drive consumer engagement. User-generated content, such as reviews and testimonials, also influence purchasing
decisions. E-commerce businesses must tap into social media trends, build a strong online presence, and actively engage with their
audience to capitalize on this trend.
Omnichannel Retailing: The seamless integration of online and offline channels has become crucial for e-commerce businesses.
Omnichannel retailing provides customers with a consistent shopping experience across various touchpoints, including physical
stores, websites, and mobile apps. This trend involves offering services like in-store pickup, flexible return options, and synchronized
inventory management. By adopting an omnichannel approach, businesses can meet customer expectations for convenience,
accessibility, and personalized experiences.
Personalized Product Recommendations: With the abundance of choices in the e-commerce space, personalized product
recommendations have become a valuable tool for enhancing customer engagement and driving sales. AI-powered recommendation
systems analyze user behavior, preferences, and historical data to offer tailored product suggestions. These recommendations increase
the likelihood of conversion by presenting customers with products that align with their interests and preferences. E-commerce
businesses can leverage this trend to improve customer satisfaction, boost cross-selling and upselling opportunities, and increase
average order value.
Chatbot Customer Support: AI-powered chatbots have revolutionized customer support in the e-commerce industry. These virtual
assistants can provide instant responses to customer queries, assist with order tracking, and offer personalized assistance. By
automating customer support processes, businesses can reduce response times, provide 24/7 support, and handle a high volume of
inquiries efficiently. Chatbots not only enhance customer satisfaction but also free up human resources to focus on more complex
customer needs.
Advanced Technologies: The integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML) has
transformed various aspects of e-commerce operations. AI and ML algorithms power personalized recommendations, allowing
businesses to offer relevant product suggestions to customers. These technologies also optimize inventory management by analyzing
historical data and demand forecasting. Additionally, AI algorithms help detect and prevent fraud, ensuring secure transactions. By
harnessing advanced technologies, e-commerce businesses can streamline operations, improve customer experiences, and gain a
competitive edge.
Voice Commerce: Voice-activated assistants like Amazon's Alexa and Google Assistant have popularized voice commerce.
Consumers can use voice commands to search for products, add items to their shopping carts, and complete purchases. Voice
commerce offers convenience, especially in hands-free situations, and reduces the friction of typing on mobile devices. E-commerce
businesses need to optimize their platforms for voice search queries, ensuring accurate voice recognition and seamless shopping
experiences.
Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies are revolutionizing the way consumers interact with
products online. AR allows customers to visualize products in their real-world environment, such as trying on virtual clothes or
placing furniture in their homes. VR provides immersive experiences, enabling customers to virtually explore stores or attend virtual
events. These technologies enhance product visualization, improve customer engagement, and reduce the likelihood of returns.
E-commerce businesses can leverage AR and VR to create unique and engaging shopping experiences that differentiate them from
competitors.
Sustainable E-commerce: With increasing awareness of environmental issues, consumers are seeking eco-friendly and sustainable
options. Sustainable e-commerce focuses on implementing practices that minimize environmental impact, such as using eco-friendly
packaging materials, reducing carbon emissions in logistics, and supporting fair trade practices. E-commerce businesses that prioritize
sustainability can attract environmentally conscious customers, enhance brand reputation, and contribute to a greener future.
Cross-border E-commerce: The growth of cross-border e-commerce has expanded opportunities for businesses to reach a global
customer base. The internet has eliminated geographical barriers, enabling customers to purchase products from overseas retailers.
Cross-border e-commerce offers access to new markets, diversifies customer segments, and boosts revenue potential. However,
businesses must navigate challenges such as international shipping, customs regulations, and localized marketing to successfully tap
into this trend.
Subscription-based Models: Subscription-based models have gained popularity in various industries, including e-commerce. These
models offer customers regular product deliveries or access to exclusive content for a recurring fee. Subscription-based e-commerce
provides convenience, personalization, and often cost savings for customers. It also offers businesses predicFig. revenue streams,
enhanced customer loyalty, and opportunities for upselling and cross-selling.
Social Commerce: Social commerce refers to the integration of e-commerce functionalities directly into social media platforms. It
enables customers to discover, browse, and purchase products without leaving their social media feed. Social commerce simplifies the
purchasing process, leveraging the social influence and engagement of these platforms. Businesses can use social commerce to boost
brand visibility, drive impulse purchases, and capitalize on the growing trend of social media shopping.
Same-day and Next-day Delivery: The demand for faster order fulfillment and delivery options has led to the rise of same-day and
next-day delivery services. Customers expect their orders to arrive quickly, and e-commerce businesses are leveraging local
fulfillment centers and partnering with logistics providers to meet these expectations. Same-day and next-day delivery options provide
a competitive advantage, improve customer satisfaction, and drive impulse purchases.
Voice Search Optimization: With the growing popularity of voice-activated assistants and voice search, e-commerce businesses must
optimize their platforms for voice queries. Voice search optimization involves ensuring accurate voice recognition, understanding
user intent, and providing relevant and concise responses. By optimizing their platforms for voice search, businesses can improve
visibility in voice search results and attract voice-driven customers.
User-generated Content: User-generated content, such as customer reviews, ratings, and testimonials, plays a significant role in
influencing purchasing decisions. Customers trust the opinions of fellow consumers, and businesses can leverage user-generated
content to build trust, provide social proof, and enhance brand reputation. Encouraging and leveraging user-generated content can
foster customer engagement, drive conversions, and build a community around the brand.
Influencer Marketing: Influencer marketing has become a prominent strategy for e-commerce businesses to reach their target
audience and drive sales. Collaborating with social media influencers allows businesses to tap into their established following,
leverage their credibility, and promote products in an authentic and engaging manner. Influencer marketing helps expand brand reach,
boost brand awareness, and increase customer engagement.
Augmented Product Information: Providing augmented product information enhances the online shopping experience by offering
customers additional details, demonstrations, or comparisons. Augmented product information can include 360-degree product views,
augmented reality overlays, or interactive product tours. By incorporating augmented product information, businesses can overcome
the limitations of online shopping by providing customers with a more comprehensive understanding of products.
Contactless Payments: Contactless payment methods, such as mobile wallets and digital payment platforms, have gained popularity
due to their convenience and enhanced security. E-commerce businesses are integrating contactless payment options into their
checkout processes, allowing customers to make transactions with a simple tap or scan. Accepting contactless payments improves the
checkout experience, reduces friction, and addresses the growing demand for contactless and secure payment options.
Personalization and Customization: Personalization and customization allow businesses to tailor the shopping experience to
individual customer preferences. By leveraging data analytics, businesses can provide personalized product recommendations,
customized product configurations, and targeted marketing campaigns. Personalization and customization create a sense of
exclusivity, enhance customer engagement, and foster long-term customer loyalty.
Data Security and Privacy: As customer data becomes increasingly valuable, ensuring data security and privacy is of utmost
importance in e-commerce.
Businesses must implement robust security measures to protect customer information, comply with privacy regulations, and build
trust with their customers. Data breaches and privacy concerns can severely impact brand reputation and customer trust, making data
security and privacy a critical trend in e-commerce.
These trends demonstrate the evolving landscape of e-commerce, driven by technological advancements, changing consumer
expectations, and market dynamics. By understanding and adapting to these trends, businesses can stay ahead of the curve, optimize
their operations, and deliver exceptional customer experiences.
The analysis of the latest trends in the e-commerce industry reveals significant developments in various aspects, including consumer
behavior, technology adoption, and market dynamics. This analysis aims to provide insights into these trends based on recent research
findings and data.
Mobile Commerce: Mobile devices have become increasingly crucial in e-commerce, with a substantial portion of online transactions
occurring through smartphones and tablets. This trend can be attributed to the widespread availability of mobile devices, improved
internet connectivity, and user-friendly interfaces. Fig. 1 presents the percentage of e-commerce transactions conducted via mobile
devices over the past five years.
Percentage
80% 75%
68%
61%
60% 52%
40%
40%
20%
0%
2019 2020 2021 2022 2023
Fig. 1: Percentage of E-commerce Transactions via Mobile Devices
Social Media Influence: Social media platforms have gained significant influence over consumer purchasing decisions. The rise of
influencer marketing and user-generated content has transformed the way brands engage with their target audience. Fig. 2 presents the
impact of social media on consumer purchasing decisions.
Percentage of Users Influenced

50% 45%
45%
38%
40%
33%
35%
30%
25% 22%
20%
15%
10%
5%
0%
Instagram YouTube Facebook Twitter
Fig. 2: Impact of social media on Consumer Purchasing Decisions
Omnichannel Retailing: The integration of online and offline channels has become increasingly important in the e-commerce
industry. Retailers are adopting omnichannel strategies to provide a seamless shopping experience for customers. This approach
includes services like in-store pickup and return of online purchases. Fig. 3 displays the percentage of retailers offering omnichannel
services.
Percentage
70%
59%
60%
51%
50%
42%
40% 34%
30% 25%
20%
10%
0%
2019 2020 2021 2022 2023
Fig. 3: Percentage of Retailers Offering Omnichannel Services
Technological Advancements: Advanced technologies, such as artificial intelligence (AI) and machine learning (ML), have
revolutionized e-commerce operations. These technologies are used for personalized product recommendations, chatbot customer
support, and enhanced shopping experiences. Fig. 4 presents the adoption rate of AI and ML in e-commerce.
Adoption Rate (%)

60%
49%
50%
41%
40%
32%
30%
23%
20% 15%
10%
0%
2019 2020 2021 2022 2023
Fig. 4: Adoption Rate of AI and ML in E-commerce
These trends highlight the transformative impact of mobile commerce, social media influence, omnichannel retailing, and
technological advancements on the e-commerce industry. By understanding and adapting to these trends, businesses can position
themselves strategically and capitalize on the evolving e-commerce landscape.
The use of artificial intelligence (AI) in the e-commerce industry has emerged as a significant trend with transformative potential. AI
technologies are being increasingly employed to enhance various aspects of e-commerce operations, ranging from personalized
product recommendations to customer service automation. This analysis explores the growing utilization of AI in e-commerce based
on recent research findings and industry trends.
Personalized Product Recommendations: AI-powered recommendation systems have become integral to the e-commerce shopping
experience. These systems leverage machine learning algorithms to analyze user behavior, preferences, and historical data to provide
tailored product recommendations. By offering personalized suggestions, e-commerce platforms can enhance customer engagement,
increase conversion rates, and drive sales. Fig. 5 presents the impact of personalized product recommendations on customer
satisfaction and purchase behavior.
Percentage Improvement
50%
40%
40%
30%
30% 25%
20%
10%
0%
Customer Conversion Rate Average Order
Satisfaction Value
Fig. 5: Impact of Personalized Product Recommendations
Chatbot Customer Support: AI-powered chatbots have revolutionized customer support in e-commerce. These intelligent virtual
assistants can provide instant responses to customer queries, assist with order tracking, and offer personalized assistance. The
adoption of chatbot customer support reduces customer wait times, enhances service efficiency, and improves overall customer
satisfaction. Fig. 6 highlights the benefits of chatbot implementation in e-commerce.
60% 50%
50% 40%
40% 35%
30%
20%
10%
0%
Response Time Customer Issue Resolution
Satisfaction Time
Fig. 6: Benefits of Chatbot Customer Support
Inventory Management and Demand Forecasting: AI algorithms can analyze historical sales data, market trends, and external factors
to optimize inventory management and demand forecasting in e-commerce. By accurately predicting customer demand, businesses
can reduce stockouts, minimize excess inventory, and improve operational efficiency. Fig. 7 illustrates the impact of AI-driven
demand forecasting on inventory management.
50% 45%
40% 35%
30%
30%
20%
10%
0%
Stockout Inventory Forecast Accuracy
Reduction Turnover
Fig. 7: Impact of AI-driven Demand Forecasting
Fraud Detection and Prevention: AI algorithms play a vital role in identifying fraudulent activities in e-commerce transactions. By
analyzing patterns, anomalies, and historical data, AI systems can detect and prevent fraudulent transactions, reducing financial losses
for businesses and enhancing customer trust. Fig. 8 showcases the effectiveness of AI-based fraud detection systems.
70% 60%
60% 50%
50% 40%
40%
30%
20%
10%
0%
Fraud Detection False Positive Rate Financial Losses
Accuracy Reduction
Fig. 8: Effectiveness of AI-based Fraud Detection
These trends demonstrate the increasing integration of AI technologies in e-commerce, enabling businesses to deliver personalized
experiences, improve customer service, optimize operations, and mitigate risks. By leveraging AI, e-commerce platforms can gain a
competitive edge, enhance customer satisfaction, and drive business growth in the dynamic digital marketplace.
IV. CONCLUSION
In conclusion, the research of current e-commerce trends indicates profound changes in buyer habits, the prevalence of new
technologies, and the competitive landscape. Increasing numbers of people are making purchases online using their cell phones or
other mobile devices. The importance of integrating online and physical channels via omnichannel shopping has grown with the effect
of social media platforms on consumers' purchase choices.
Moreover, the use of AI in e-commerce is causing profound changes across the board. Chatbots boost service efficiency and client
pleasure, while AI-powered tailored product suggestions increase engagement and sales. Inventory management and demand
forecasting powered by AI improve operational efficiency, while fraud detection systems powered by AI reduce risks and safeguard
organizations and their consumers.
These developments highlight the need of e-commerce companies adjusting to the changing market conditions. Businesses may
improve customer experiences, efficiencies, and competitiveness by adopting mobile optimization, using social media platforms,
implementing omnichannel strategies, and incorporating AI technology.
Although these developments provide tremendous prospects, they also pose new difficulties. To succeed in the e-commerce market
for the long haul, businesses need to deal with challenges including cybersecurity, logistical optimization, data protection, and
sustainability.
The research community, government officials, and business owners may all learn from the examination of current e-commerce
trends. By keeping abreast of and capitalizing on these developments, companies may better position themselves to expand and adapt
with the ever-changing needs of customers in the e-commerce sector.
REFERENCES
[1] J. T. Peter Noronha, S. Mahmood Khan, S. Sebastian and S. M. Nabeel Mustafa, "A study on the E-commerce Trends using Data Analysis," 2022 3rd
International Conference on Innovations in Computer Science & Software Engineering (ICONICS), Karachi, Pakistan, 2022, pp. 1-7, doi:
10.1109/ICONICS56716.2022.10100466.
[2] Y. Li, J. Shi, F. Cao and A. Cui, "Product Reviews Analysis of E-commerce Platform Based on Logistic-ARMA Model," 2021 IEEE International Conference
on Power, Intelligent Computing and Systems (ICPICS), Shenyang, China, 2021, pp. 714-717, doi: 10.1109/ICPICS52425.2021.9524238.
[3] V. Nandan, Madhurima, S. Dhir, A. Garg and Madhulika, "Statistical analysis of Indian e-commerce market," 2015 International Conference on Soft
Computing Techniques and Implementations (ICSCTI), Faridabad, India, 2015, pp. 146-151, doi: 10.1109/ICSCTI.2015.7489621.
[4] H. Kalkha, A. Khiat, A. Bahnasse and H. Ouajji, "The Rising Trends of Smart E-Commerce Logistics," in IEEE Access, vol. 11, pp. 33839-33857, 2023, doi:
10.1109/ACCESS.2023.3252566.
[5] M. A. Casas-Valadez, A. Faz-Mendoza, C. E. Medina-Rodríguez, R. Castañeda-Miranda, N. K. Gamboa-Rosales and J. R. López-Robles, "The synergic
relationship between e-commerce and Sentiment Analysis: A content analysis of published articles between 2007 and 2020," 2020 International Conference on
Data Analytics for Business and Industry: Way Towards a Sustainable Economy (ICDABI), Sakheer, Bahrain, 2020, pp. 1-5, doi:
10.1109/ICDABI51230.2020.9325689.
[6] X. Qu and Z. Wang, "Current Status and Analysis of My Country's E-commerce Marketing Research Based on CiteSpace," 2021 International Conference on
Computer, Blockchain and Financial Development (CBFD), Nanjing, China, 2021, pp. 478-481, doi: 10.1109/CBFD52659.2021.00103.
[7] S. Ying and Y. Lei, "Research on E-commerce Data Mining and Managing Model in The Process of Farmers' Welfare Growth," 2021 13th International
Conference on Measuring Technology and Mechatronics Automation (ICMTMA), Beihai, China, 2021, pp. 509-513, doi:
10.1109/ICMTMA52658.2021.00117.
[8] X. Wen, Y. Han, J. Fu, P. Li and F. Meng, "Design of user behavior analysis model of e-commerce website based on Spark," 2020 7th International Conference
on Information Science and Control Engineering (ICISCE), Changsha, China, 2020, pp. 508-511, doi: 10.1109/ICISCE50968.2020.00112.
[9] Y. -S. Fang and L. -C. Fang, "A Review of Chinese E-Commerce Research: 2001–2020," in IEEE Access, vol. 10, pp. 49015-49027, 2022, doi:
10.1109/ACCESS.2022.3172433.
[10] Q. Liu, "Research on the Intelligent Analysis and Visualization of Webcast Entrepreneurship Data under the E-commerce Mode," 2021 Fifth International
Conference on I-SMAC (IoT in Social, Mobile, Analytics and Cloud) (I-SMAC), Palladam, India, 2021, pp. 980-983, doi: 10.1109/I-
SMAC52330.2021.9641023.
[11] H. Gao, "Research on the Development of Retail E-commerce in China from the Perspective of Big Data," 2020 International Conference on Big Data
Economy and Information Management (BDEIM), Zhengzhou, China, 2020, pp. 87-90, doi: 10.1109/BDEIM52318.2020.00029.
[12] H. Xin, "Research on E-Commerce Business Model Based on Intelligent Terminals Mobile," 2015 7th International Conference on Information Technology in
Medicine and Education (ITME), Huangshan, China, 2015, pp. 545-549, doi: 10.1109/ITME.2015.135.
[13] F. Xiang, "Research on Computer Network Marketing in E-commerce," 2020 International Conference on Computer Engineering and Application (ICCEA),
Guangzhou, China, 2020, pp. 303-305, doi: 10.1109/ICCEA50009.2020.00072.
[14] Q. Tan, "Research on E-Commerce Security and Data Analysis Platform in the Era of Big Data," 2020 2nd International Conference on Machine Learning, Big
Data and Business Intelligence (MLBDBI), Taiyuan, China, 2020, pp. 410-414, doi: 10.1109/MLBDBI51377.2020.00087.
[15] S. Yin and X. Luo, "A Review of Learning-Based E-commerce," 2021 16th International Conference on Intelligent Systems and Knowledge Engineering
(ISKE), Chengdu, China, 2021, pp. 483-490, doi: 10.1109/ISKE54062.2021.9755410.
[16] F. Wan, J. Li, N. Ma, X. He, Y. Cao and H. Yang, "Research and Design of E-commerce Payment System," 2017 International Conference on Computer
Technology, Electronics and Communication (ICCTEC), Dalian, China, 2017, pp. 1294-1297, doi: 10.1109/ICCTEC.2017.00283.
[17] S. Tyagi, S. Yadav, U. Singhal and H. Chaudhary, "Analysis and Development of E-Commerce Web Application," 2022 Fifth International Conference on
Computational Intelligence and Communication Technologies (CCICT), Sonepat, India, 2022, pp. 65-72, doi: 10.1109/CCiCT56684.2022.00024.
[18] A. V. Bharathi, J. M. Rao and A. K. Tripathy, "Click Stream Analysis in E-Commerce Websites-a Framework," 2018 Fourth International Conference on
Computing Communication Control and Automation (ICCUBEA), Pune, India, 2018, pp. 1-5, doi: 10.1109/ICCUBEA.2018.8697475.
[19] M. Chen and Q. Du, "E-commerce Marketing Strategy Based on Big Data Statistical Analysis," 2021 13th International Conference on Measuring Technology
and Mechatronics Automation (ICMTMA), Beihai, China, 2021, pp. 686-689, doi: 10.1109/ICMTMA52658.2021.00158.
[20] S. Chatterjee, "E-Commerce in India: A review on culture and challenges," 2015 International Conference on Soft Computing Techniques and Implementations
(ICSCTI), Faridabad, India, 2015, pp. 105-109, doi: 10.1109/ICSCTI.2015.7489547.

Trend Analysis of E Commerce

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Trend Analysis of E Commerce

Uploaded by

Copyright:

Available Formats

11 V May 2023

Trend Analysis of E Commerce

II. PREVIOUS WORK

III. TREND ANALYSIS

Fig. 1: Percentage of E-commerce Transactions via Mobile Devices

Percentage of Users Influenced

Fig. 2: Impact of social media on Consumer Purchasing Decisions

Fig. 3: Percentage of Retailers Offering Omnichannel Services

Adoption Rate (%)

Fig. 4: Adoption Rate of AI and ML in E-commerce

Fig. 5: Impact of Personalized Product Recommendations

Fig. 6: Benefits of Chatbot Customer Support

Fig. 7: Impact of AI-driven Demand Forecasting

Fig. 8: Effectiveness of AI-based Fraud Detection

You might also like