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MATATO Report 2022-23 (Tourism and Finance)
introduction
The Maldives, a mesmerizing archipelago in the Indian Ocean, has long been
celebrated for its picturesque landscapes, azure waters, and vibrant marine life. Its
tourism industry has been a cornerstone of economic growth, providing
employment opportunities and contributing, directly and indirectly to 74% of the
country’s gross national income. To understand the current state of the Maldives
tourism sector, the Maldives Association of Travel Agents and Tour Operators
(MATATO) conducted a comprehensive survey in June 2023, gathering insights
from over 2000 participants representing various sectoral stakeholders, including:
local travel agents, international tour operators, resorts, guesthouses, and other
tourism businesses. This report analyses the collected survey data and delves into
the current economic climate, challenges faced by the industry, and potential
opportunities for sustainable growth. The association has also held several
interviews and discussions with various stakeholders based on this subject.
About matato
The Maldives Association of Travel Agents & Tour Operators (MATATO) was
established in 2006 by a dedicated group of tour operators within the Maldives.
Over the years, this organization has transformed into a prominent non-profit
entity within the country, playing a pivotal role in the Maldivian tourism industry.
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MATATO Report 2022-23 (Tourism and Finance)
Mission and Objectives:
2. Supporting Aspirants: The association serves as a platform for new entrants and
individuals aspiring to join the travel industry, offering education and facilitating
their integration.
6. Global Exposure: MATATO strives to enhance its international profile and that
of its members through various initiatives.
7. Knowledge Sharing: It provides a platform for members to share insights and
market intelligence.
13. Event Hosting: The association organizes a diverse range of events and activities
aimed at bolstering the travel industry.
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MATATO Report 2022-23 (Tourism and Finance)
Market Representation
In 2011, an investigatory endeavour was undertaken by independent consultants,
generously funded by the United Nations Development Programme (UNDP)
Maldives, with the commendable support of the Ministry of Tourism and
orchestrated coordination from the Maldives Association of Travel Agents and Tour
Operators (MATATO). This comprehensive study featured extensive dialogues with
diverse stakeholders and received substantial backing from the Maldives Inland
Revenue Authority (MIRA). The outcome of this meticulous inquiry illuminated the
fact that, in 2011, local travel agents had secured a commendable market share of
25% of the total influx of tourists to the Maldives.
Subsequently, as the years transpired, this figure exhibited a gradual regression in
light of shifting market dynamics and technological advancements. However, the
emergence of the unprecedented global pandemic in 2020 wrought a dramatic
reversal in favour of local travel agents. The exigencies of the pandemic made local
ground handlers indispensable due to the labyrinthine web of travel restrictions
and complications that characterized the years 2020 and 2021. Consequently, this
tumultuous period witnessed a significant upsurge in the market share of local
travel agents during 2020 and 2022.
Notwithstanding certain limitations concerning access to government-generated
statistical data and revenue figures, the Association conducted an exhaustive
survey and conducted numerous interviews with industry suppliers. These
endeavours substantiated the assertion that the market share of local travel agents
burgeoned to an impressive 31% in the year 2022. It is worth noting that this
estimate errs on the side of conservatism, as further growth was observed in 2020
following the reopening of international borders and throughout 2021 as well.
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MATATO Report 2022-23 (Tourism and Finance)
Recent developments
Tourism:
Finance:
Overall, the recent developments in the Maldives tourism and finance sectors have
had mixed consequences, with government efforts to revive these sectors
undermined. The arrivals of tourists have not had the desired impact on the
industry, with properties unable to get optimal pricing, as the bed capacity has
increased with supply outstripping the demand for Maldives.
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MATATO Report 2022-23 (Tourism and Finance)
Global Tourism Outlook
The global tourism industry is recovering from the COVID-19 pandemic. In 2022,
international tourist arrivals reached 64% of pre-pandemic levels. Travel trends for
2024 currently show that arrivals are on track to meet 80% of pre-pandemic levels.
There are a number of factors that are driving the recovery of the global tourism
industry. These include:
The recovery of the global tourism industry is also being supported by a number of
trends. These include:
o The growth of long-haul travel: People are increasingly willing to travel long
distances for their vacations.
o The rise of sustainable tourism: People are becoming more interested in
sustainable tourism practices.
o The popularity of experiential travel: People are looking for vacations that
offer unique and memorable experiences.
o The growth of digital tourism: People are increasingly using technology to
plan and book their travel.
The growth of the global tourism industry will create jobs and boost economic
growth in many countries. The industry is also expected to help to promote cultural
understanding and tolerance.
Here are some of the specific trends that are shaping the future of tourism:
o The rise of sustainable tourism: Tourists are increasingly looking for ways to
travel that are less harmful to the environment. This is leading to a growing
demand for sustainable tourism practices, such as using renewable energy,
reducing waste, and supporting local communities.
o The popularity of experiential travel: Tourists are looking for vacations that
offer unique and memorable experiences. This is leading to a growing
demand for experiential travel, such as cooking classes, hiking trips, and
wildlife encounters.
o The growth of digital tourism: Tourists are increasingly using technology to
plan and book their travel. This is leading to the growth of digital tourism,
such as online travel agencies and vacation rental platforms.
o The rise of the sharing economy: The sharing economy is a model in which
people share goods and services with each other. This is leading to the rise of
the sharing economy in tourism, such as Airbnb and Uber/BlaBlaCar.
o The growth of responsible tourism: Responsible tourism is a type of tourism
that aims to minimize the negative impacts of tourism on the environment
and local communities. This is leading to the growth of responsible tourism,
such as ecotourism and voluntourism.
These are just some of the trends that are shaping the future of tourism. The
industry is constantly evolving, and it will be interesting to see how these trends
play out in the years to come.
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MATATO Report 2022-23 (Tourism and Finance)
Fifth Tourism Master Plan
The Maldives Fifth Tourism Master Plan is meant to a comprehensive guide that
outlines the goals and strategies for the tourism industry in the Maldives. The plan
was created by the Government of Maldives, represented by the Ministry of
Tourism, in collaboration with the Asian Development Bank.
The plan is divided into three sections that cover various aspects of tourism
development in the Maldives.
The first section provides an overview of the current state of tourism in the country
and identifies some of the challenges facing the industry. It also outlines some of
the key trends and opportunities that are likely to shape tourism development in
the coming years.
The second section focuses on priority goals for tourism development in the
Maldives. These goals are organized into five categories: sustainable tourism,
product diversification, human capital development, destination management,
and marketing and promotion. Each category includes several specific goals that
are designed to help achieve broader objectives related to sustainable and inclusive
growth.
The third section outlines strategies for achieving these priority goals. These
strategies are organized into six categories: leadership on sustainable tourism,
product diversification and innovation, human capital development and capacity
building, destination management and infrastructure development, marketing and
promotion, and monitoring and evaluation.
Throughout the plan, there is emphasis on sustainability and responsible tourism
practices. The plan recognizes that tourists are increasingly concerned about
environmental issues and social responsibility when making travel decisions. As
such, it emphasizes the need for agile leadership and adaptive governance to
position sustainability as a strategic focus for all tourist establishments.
The plan focuses on sustainable tourism development in the Maldives and outlines
goals and strategies related to environmental sustainability, human capital
development, product diversification, and infrastructure development. While
travel agents may play a role in promoting sustainable tourism practices and
supporting the growth of the industry in the Maldives, they are not specifically
addressed in this plan. Here are some specific observations:
1. Lack of detail: While the plan provides a broad overview of goals and
strategies, it may not provide enough detail on specific initiatives or projects
that will be implemented to achieve these goals.
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MATATO Report 2022-23 (Tourism and Finance)
2. Limited stakeholder feedback taken into account: The plan was created by
the Government of Maldives in collaboration with the Asian Development
Bank, but it may not have involved sufficient input from local travel agents
and the feedback we have provided. In the realm of sustainable tourism, the
primary players in this arena are the resorts and guesthouses. Therefore, the
significance of meticulous coordination, strategic planning, and effective
execution cannot be overstated. It is worth noting that certain private sector
initiatives have demonstrated greater efficiency compared to government
endeavours. Thus, fostering synergy, sharing of resources, and the precise
execution of strategies assume paramount importance.
3. Implementation challenges: While the plan outlines ambitious goals and
strategies for sustainable tourism development in the Maldives, there may
be challenges in implementing these initiatives due to limited resources or
political will.
4. External factors: The plan does not account for external factors such as global
economic conditions or geopolitical events that could impact tourism
development in the Maldives.
Overall, while the Maldives Fifth Tourism Master Plan provides a useful
framework for sustainable tourism development in the country, it is important
to recognize that there may be limitations and challenges associated with its
implementation.
The Association believes the Maldives Fifth Tourism Master Plan 2023-2027 does
not appear to have a specific section dedicated to local travel agents or address the
concerns of the majority of the industry’s stakeholders.
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MATATO Report 2022-23 (Tourism and Finance)
Maldives Debt Crisis
The Maldives' debt has been growing rapidly in recent years. In 2022, the total debt
was estimated to be $6.8 billion, which is equivalent to 113% of the country's GDP.
This means that the Maldives is spending more money on debt servicing and
repayment than it is collecting in revenue via taxes.
The primary reason for the debt crisis is the Maldives Government’s heavy
spending, especially on various infrastructure projects. These projects have been
financed by borrowing, which has added to the country’s debt burden. Expenditure
is not limited solely to infrastructure projects; it also encompasses other potentially
superfluous endeavours, such as land reclamation, which, though not an
immediate necessity, may be deemed necessary in the distant future. These
ventures entail the utilization of borrowed funds and have been marred by
numerous allegations of corruption.
Further, the majority of the recent projects have not been able to contribute to
economic wealth generation or prosperity. Instead, this borrowing has put a strain
on the government's finances and is limiting the country's ability to invest in its
future.
In addition to the negative consequences mentioned above, the Maldives debt crisis
could also lead to social unrest and political instability. The people of the Maldives
are already struggling with the rising cost of living and slow down in tourism.
The Maldives debt crisis is a complex and challenging problem. There is no easy
solution, but the government needs to take action to prevent exacerbating the crisis.
https://docs.google.com/forms/d/e/1FAIpQLScbu7RvGDoKQeA1Dvle58rMzcotAY
81S4B_wBzvgo678w2u8A/viewform
MATATO Survey
1. The Current Economic Situation and Challenges:
The survey respondents were asked to rate the current economic situation in the
Maldives, with 72% describing it as "Fair." This rating suggests a moderate economic
climate, but it also highlights the presence of challenges. One of the significant
challenges is the country's heavy dependence on tourism revenue, making it
vulnerable to external shocks such as global economic downturns or natural
disasters. This over-reliance on a single industry underscores the urgent need for
economic diversification to mitigate risks and ensure long-term economic stability.
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MATATO Report 2022-23 (Tourism and Finance)
2. The Impact of COVID-19 on the Tourism Industry:
Surprisingly, the majority of respondents reported that they believed that the post
COVID-19 pandemic arrivals has bounced back, inspite of the Maldives not having
yet reached pre-pandemic arrivals. This could be explained by the low expectations
of the industry, coupled with the promotion of the Maldives by the World Bank and
others as having the fastest economic recovery. While the country managed to keep
COVID-19 cases relatively low, the pandemic had broader implications for the global
travel industry. The survey data invites further analysis to understand the actual
extent of the pandemic's impact on the Maldives tourism sector and its potential
lessons for building resilience against future disruptions.
A crucial finding from the survey was that 59% respondents observed "no change"
in tourism-related investments recently. This observation raises questions about
the attractiveness of investment opportunities in the tourism sector or potential
barriers to investment. To promote sustainable growth, the Maldives needs to
create an investment-friendly environment, encourage private sector participation
in tourism infrastructure development, and offer financial support to businesses in
the industry.
While the Maldives is renowned for its natural beauty, the survey’s key findings
indicate that the respondents are unaware of recent Government-led developments
in eco-friendly initiatives in the tourism sector. Sustainable tourism practices,
including responsible waste management and conservation efforts, can not only
attract eco-conscious travelers but also protect the fragile ecosystem that draws
visitors to the Maldives. Fostering sustainable practices is crucial for the industry’s
long-term viability and preserving the country’s unique natural resources. Tourists
are coming for natural beauty and not for artificial created island.
The survey revealed concerns about the current state of tourism infrastructure,
majority perceiving it as "Poor." Infrastructure, including airports, seaports, and
roads, plays a crucial role in ensuring smooth travel experiences for tourists.
Investment in modernizing and expanding infrastructure can lead to increased
visitor satisfaction, encourage repeat visits, and facilitate the growth of new
tourism markets. The current state of Velana International Airport has been in
development for years with limited progress.
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MATATO Report 2022-23 (Tourism and Finance)
6. Collaboration and Training:
Overall most participants noticed "Significant changes" in the source markets for
tourists visiting the Maldives in recent years. This observation emphasizes the
importance of diversifying target markets and creating tailored marketing
strategies to attract a broader range of visitors.
The survey touched upon the performance of the banking sector in the Maldives,
and over 80% of respondents rated it as "Poor." Dissatisfaction with accessibility to
banking services and the range of financial products offered suggests a need for
improvements in the sector's customer service and product offerings. Additionally,
advancements in financial technology can enhance banking services, making
transactions more efficient and accessible for tourists and businesses at lower bank
rates.
The survey responses provide valuable insights into the challenges and
opportunities facing the Maldives tourism industry. While the sector has shown
resilience during the COVID-19 pandemic, the Maldives must not become
complacent. To ensure the industry's sustainable growth, several strategies can be
considered:
a. Economic Diversification:
The Maldives must reduce its dependency on tourism by exploring other
industries, such as fisheries, agriculture, and technology. Diversification can
provide stability during economic downturns and reduce vulnerability to
external shocks.
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MATATO Report 2022-23 (Tourism and Finance)
c. Infrastructure Development:
d. Market Diversification:
The Maldives should actively target emerging markets and promote niche
travel experiences to attract a broader range of tourists. Collaborating with
international tour operators and airlines can expand the country's market
reach.
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MATATO Report 2022-23 (Tourism and Finance)
Maldives Banking Sector
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MATATO Report 2022-23 (Tourism and Finance)
o Printing money: Government has recently printed large amount of
Maldivian rufiyaa that is leading the local currency to depreciate and lose
value.
o High financial charges and fees in local banks: the association notes the local
banks has among the highest banking charges in the region. Recently MMA
tried to implement a policy to require all transactions be done online,
banning cheque payments of more than 50,000 MVR, this will have a
negative effect on SMEs and conducting business.
o Limitation in credit and debit card use for foreign purchases. Basic facilities
like apple pay, google pay and other payment services are often unavailable
in Maldives.
These challenges are putting a strain on the Maldives banking sector and
making it difficult for banks to provide essential financial services to the people
of the Maldives.
These steps are expected to help to address the challenges facing the Maldives
banking sector and make it more resilient to shocks.
The future of the Maldives banking sector is uncertain, but it is possible that the
sector will become more resilient and competitive should the right steps be
taken.
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MATATO Report 2022-23 (Tourism and Finance)
Tax Increase and the Challenges
The Maldives Association of Travel Agents and Tour Operators (MATATO) lobbied
the Maldivian government last year against increasing the Tourism Goods and
Services Tax (TGST) and GST. MATATO argued that the increase would have a
negative impact on the tourism industry, which is the Maldives' primary source of
income.
o The GST increase would make the Maldives less competitive as a tourist
destination.
o The GST increase would lead to higher prices for tourists, which would
discourage them from visiting the Maldives.
o The GST increase would hurt the Maldivian economy, as it would reduce the
amount of money that tourists spend in the country.
MATATO's lobbying efforts were not successful, and the Maldivian government
decided to increase the GST. However, the issue is still being debated, and it is
possible that the GST could be decreased in the future.
Here are some of the specific arguments that MATATO made against increasing the
GST:
o The GST increase would make the Maldives less competitive as a tourist
destination. The Maldives is already a relatively expensive destination, and
the GST increase would make it even more expensive. This would make it
more difficult for the Maldives to attract tourists from price-sensitive
markets, such as Europe and North America.
o The GST increase would lead to higher prices for tourists, which would
discourage them from visiting the Maldives. A study by the MATATO
estimated that the GST increase would lead to an average price increase of
5% for tourists. This may seem like not a huge amount, but it could have a
significant impact on the decision of whether or not to visit the Maldives.
o The GST increase would hurt the Maldivian economy, as it would reduce the
amount of money that tourists spend in the country. The tourism industry
is the Maldives' main source of income, and it generates around $2 billion in
revenue each year. The GST increase would reduce the amount of money that
tourists spend in the Maldives, which would have a negative impact on the
economy.
The Maldives government has been increasing its expenditure in recent years, in
order to fund the government recurrent expenditure and various projects. This has
led to a significant increase in the country's debt, which is now at a record high.
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MATATO Report 2022-23 (Tourism and Finance)
The government's increased expenditure has been driven by a number of factors,
including:
o Recurrent expenditure
o The need to improve the country's infrastructure.
o The need to provide social services
o The need to invest in renewable energy projects.
The Maldives' debt crisis is a serious problem. The country's debt is now equivalent
to over 113% of its GDP. This means that the government is spending more money
on debt repayment than it is collecting in taxes.
The debt crisis is having a number of negative consequences for the Maldives,
including:
The Maldives government needs to take steps to address the debt crisis. This
includes reducing its expenditure, increasing its revenue, and reforming its SOEs.
Here are some of the specific steps that the Maldives government could take to
address the debt crisis:
The Maldives government also needs to address the underlying causes of the debt
crisis, such as corruption and mismanagement. If the government does not take
steps to address the debt crisis, it could lead to a number of negative consequences,
such as economic instability and social unrest.
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MATATO Report 2022-23 (Tourism and Finance)
Conclusion
In summary, the Maldives, renowned for its breathtaking natural beauty and
vibrant tourism sector, confronts a spectrum of challenges and opportunities in its
tourism and finance domains. This report, rooted in a comprehensive MATATO
survey, offers insights into key aspects of these sectors.
Our survey and discussions have uncovered a growing concern that the Maldives is
losing its appeal among potential investors. Over the past 4-6 years, a discernible
deceleration in investor interest has been observed, with no significant new
entrants into the market. Furthermore, there has been a noticeable waning of
enthusiasm for investment in the Maldives. In contrast, global investment trends
reveal that destinations such as Fiji and Zanzibar have successfully attracted a
considerably larger number of investors during a comparable timeframe. This
divergence in investor interest poses a noteworthy concern for the Maldives.
The Maldives' tourism industry, while displaying resilience, grapples with the
lingering repercussions of the COVID-19 pandemic. Tourist arrivals remain below
pre-pandemic levels, influenced by global inflation and mounting travel expenses.
The escalation of the Tourism Goods and Services Tax (TGST) and Goods and
Services Tax (GST) has raised concerns within the tourism industry. MATATO has
highlighted potential adverse impacts, including reduced competitiveness,
elevated prices for tourists, and potential harm to the Maldivian economy. This
issue remains a subject of deliberation between industry stakeholders and the
government.
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MATATO Report 2022-23 (Tourism and Finance)
The Maldives grapples with a pressing debt crisis, propelled by augmented
government expenditure and borrowing. The government must undertake
measures to curtail expenditure, increase revenue, and revamp state-owned
enterprises (SOEs) to effectively address this crisis. Failure to do so could culminate
in economic instability and societal unrest.
In the face of these challenges, the Maldives must explore economic diversification,
reduce government expenditure, enrich infrastructure, and nurture collaboration
between the public and private sectors. By embracing these strategies, the nation
can chart a sustainable and prosperous course for its tourism and finance sectors,
while preserving its natural beauty and cultural heritage. Policymakers, industry
stakeholders, and the local community must collaborate to secure a promising
future for the Maldives.
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MATATO Report 2022-23 (Tourism and Finance)