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Suddenly, Transgender is Everywhere!

Malevolence as a business plan

Michelle Paquette · Follow

Published in An Injustice!
6 min read · 4 days ago

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 Photo by Peter Forster on Unsplash

Why are we hearing so much about transgender people in recent years? It’s all about a very successful marketing
campaign.

With the fall of Roe v Wade and the judgment in Obergefell v. Hodges to recognize same-sex marriages, certain
Political Action Committees and church-linked groups needed a new goal for their established fundraising machines.

Some PACs and activist non-profit organizations have been extremely profitable for the folks tied into their
operations, as well as very rewarding for those managing the PACs. Retargeting and rebranding the PAC and related
businesses to continue operations was a logical move, and has been very successful in a malevolent way.
In the late 1970s, Paul Weyrich began testing issues that could drive fellow Evangelical Christians to the polls. He
found such an issue in Bob Jones University, which was facing the loss of tax-exempt status for its refusal to racially
integrate.

The refusal to racially integrate was framed as a religious freedom issue, framing the loss of tax-exempt status for
refusing to integrate as government interference in religious practice. The Reagan campaign backed the university’s
position and garnered about two-thirds of the evangelical vote. This cast the white evangelical vote as key to future
Republican wins.

After the 1980 win, Weyrich continued to test issues to keep evangelicals engaged, including abortion, voting rights,
and LGBTQ+ issues. In “The Next Conservatism” (2009; St. Augustines Press) he wrote that the goal was to weed out
“cultural Marxism” and “restore a non-ideological American republic, which is what we had up until the wretched
1960s,” that period when women, Black, and LGBTQ+ Americans pushed for and began winning greater rights.

With the end of the sodomy laws in 2003 (Lawrence vs Texas) and marriage equality in 2015, the country appeared
to be moving beyond the old desire to rewind to the 1950s. The evangelical Protestants were the only group as of
2020 that opposed same-sex marriage with just 34% of them supporting marriage equality.

Marriage equality was vanishing as an issue. They needed a new target that might be winnable across the larger…