9TH & 10TH SEPTEMBER 2023

EVENT
INTRODUCTION
Welcome to the Ipoh Mali Autofest, a 2-day extravaganza celebrating everything automotive! This event is designed for car enthusiasts and
industry professionals alike, providing a platform for showcasing the latest and greatest in cars and accessories.

In addition to the exhibition displays, the event will also feature two exciting race events, Gymkhana and Autocross. The Gymkhana event will
test drivers' skills in a thrilling obstacle course, featuring tight turns, cones, and other challenges. The Autocross event, on the other hand, will
pit drivers against each other in a high-speed race through a series of tight corners and straightaways.

Whether you are a seasoned professional or a casual car enthusiast, the Ipoh Mali Autofest is the perfect event to connect with other like-
minded individuals and discover the latest innovations in the automotive industry.

Come join us for a weekend of excitement, thrills, and all things automotive!
 TARGET VISITOR

10,000 PEOPLE PER DAY

TOTAL EST. 20,000 VISITORS
FOR 2 DAYS EVENT
9 & 10 SEPTEMBER 2023
(SATURDAY & SUNDAY)
10.00 AM - 10.00 PM

ORGANIZER : CO-ORGANIZER :

ROCKET
NATION
BACKGROUND &
OBJECTIVES
BACKGROUND
Ipoh Mali Autofest plans to established itself as one of the most highly anticipated events in the automotive industry in the region of Perak. With a rich history
spanning over a decade, this event will become a must-attend gathering for car enthusiasts, industry professionals, and car dealers from all over the country.
The event seeks to gain a reputation for showcasing the latest advancements in automotive technology, design, and performance.

Ipoh Mali Autofest has a vision to create a platform that brings together car dealers and retailers of various car accessories to showcase their offerings to a
diverse audience. This growth hopes to expand its reach and create a vibrant community of car enthusiasts and professionals for the people of Perak.

OBJECTIVE
Ipoh Mali Autofest is to provide a unique platform for car dealers, retailers, and industry professionals to come together and showcase their products and
services to a wide audience. By bringing together a diverse range of participants, the event aims to foster networking opportunities, promote business
collaborations, and facilitate the exchange of knowledge and ideas within the automotive industry.

Furthermore, the event seeks to educate and entertain car enthusiasts by offering a comprehensive and immersive experience. Attendees can explore the
latest car models, discover cutting-edge accessories, and engage with industry experts. The event's objective is to create an environment that celebrates the
passion for automobiles while also serving as an informative hub for automotive enthusiasts of all levels of expertise.

In addition, the inclusion of race events such as Gymkhana and Autocross adds an element of excitement and adrenaline to the event. These races not only
provide thrilling entertainment but also allow participants and spectators to witness the skill and precision of drivers navigating challenging courses.
 Our target audience are motorsport enthusiasts, racing fans,

VISITORS families and thrill-seekers.

DEMOGRAPHIC
Approximately a number of 20,000 people is expected to attend
the 2 days event.
Approximately 120 participants across 2 major race events which
are Gymkhana and Autocross Race.
We also have our vendors and emcee running games and
activities throughout the event to keep audiences constantly
entertained while racers are battling it out.

PARTICIPANTS
15%

VENDORS
5% AUDIENCE
MEDIA 75%
5%
GUEST OF
HONOUR
Dato’ Rumaizi bin Baharin @ Md Daud telah dilantik sebagai Datuk Bandar Ipoh pada 1 April
2020. Dilahirkan pada 17 April 1975 di Ipoh, Perak. Beliau telah memulakan kerjayanya sebagai
Penolong Setiausaha di Kementerian Pembangunan Luar Bandar pada 1 April 2000.

Beliau mula berkhidmat di negeri Perak pada 15 April 2003 sebagai Penolong Pengarah di
Pejabat Tanah dan Galian dan seterusnya sebagai Setiausaha Sulit Kanan Kepada YAB Menteri
Besar Perak Darul Ridzuan pada 16 November 2009 dan Setiausaha Bahagian Dewan Negeri
Perak Dan MMK, Pentadbiran Setiausaha Kerajaan Negeri Perak pada 1 Februari 2010.

Beliau berkelulusan Sijil Premier Business Management dari Harvard Business School, Ijazah
Sarjana Sains Pembangunan & Pentadbiran Tanah dari Universiti Teknologi Malaysia, Diploma
Pengurusan Awam (INTAN) dan Ijazah Sarjana Muda Perakaunan (Kepujian) dari Universiti
Utara Malaysia.

DATO’ RUMAIZI BIN BAHARIN @ MD DAUD Jawatan terakhir beliau sebelum dilantik sebagai Datuk Bandar Ipoh ialah sebagai Pengarah
DATUK BANDAR IPOH Tanah Dan Galian Negeri Perak pada 27 Mac 2017.
FLAGSHIP EVENTS
 RACE EVENT CAR

AUTOCROSS EXHIBITION GROUP

GYMKHANA SHOWCASE MEETING

FOOD

TRUCK
FIESTA
 AUTOCROSS + GYMKHANA
SYMPHONY OF SPEED
Autocross & Gymkhana is not just a race; it's a battle of skill, strategy,
and nerves of steel, every second and every corner an opportunity to
showcase their driving prowess. Engage in fierce rivalries and master
the art of car control as the pros to outperform their opponents to
claim the coveted podium spot.

TITLE SPONSORSHIP RACETRACK TAKEOVER VEHICLE SPONSORSHIP DRIVER SPONSORSHIP AWARDS SPONSORSHIP

Exclusive title sponsor of
the Symphony of Speed,
gaining maximum brand
visibility and recognition
throughout the event
Racetrack takeover Prominently brand race Establish a partnership Engage audience through
including banners, vehicles or equipment, with talented drivers, awards prizes within the
signage, and trackside and have your brand enabling them to event, such as "Fastest
branding, ensuring featured on the vehicles represent your brand in Lap" or "Best Drift,"
extensive visibility to used in the event. the Symphony of Speed. associating your brand
participants and with excellence and
spectators. achievement.
AUTOCROSS + GYMKHANA
EVENT SHOWDOWN
RACE SCHEDULE AUTOCROSS CHALLENGE

DAY 1 (SATURDAY)
0730 - Organizer Setup and preparation
0830 - Racer arrival and registration
0930 - Drivers’ Briefing, Q&A
0945 - Course Walk (Layout A)
1000 - Start Race (Layout A Run 1)
1100 - Start Race (Layout A Run 2)
1200 - Break (Crew)
1215 - Start Race (Layout A Run 3)
1315 - Start Race (Layout A Run 4)
1415 - Lunch Break
1515 - Course Walk (Layout B)
1615 - Start Race (Layout B Run 1)
1715 - Start Race (Layout B Run 2)
1815 - Break (Crew)
1830 - Start Race (Layout B Run 3)
1930 - Start Race (Layout B Run 4)
2030 - End Race (Photo and result tabulation)
2100 - Prize Giving
2130 - Pack up and Go + Setup for Sunday

SHOW CASE CHALLENGE

0900 - Organizer Setup and preparation
1000 - Challenge Start (Session 1)
1500 - (Prize Giving)
1600 - Challenge Start (Session 2)
2100 - (Prize Giving)
2130 - Pack up and Go + Setup for Sunday
RACE SCHEDULE
DAY 2 (SUNDAY)
TWIN BATTLE KNOCK OUT GYMKHANA
0730 - Organizer Setup and preparation
0830 - Racer arrival and registration
0930 - Drivers’ Briefing, Q&A
0945 - Course Walk
1000 - Practice (Predicting 46 Entries 30sec layout x2)
1100 - Qualifying 1
1200 - Break (Crew)
1215 - Qualifying 2
1315 - Start Race (Knockout 1 - Top 16, Top 8) (Sudden Death)
1500 - Lunch Break
1600 - Start Race (Knockout 2 Semi Final)(2 of 3 Win)
1700 - Start Race (Knockout 3 Final)
1800 - End Race (Photo and result tabulation)
1830 - Prize Giving
1900 - Pack up and Go
 EVENT & EXHIBITION
EVENT SHOWDOWN
Experience the extraordinary at the IMA Car Exhibition, where
automotive dreams come alive in a dazzling showcase of innovation and
style. Immerse yourself in a wonderland of sleek machines, from iconic
brands to cutting-edge visionaries, each one a masterpiece of
engineering and design.

TITLE SPONSORSHIP BRAND INTEGRATION PRODUCT PLACEMENT EXPERIENCE ENGAGEMENT

Exclusive title sponsor of Prominent signage, Integrate products or Branding of individual

the IMF Exhibition, gaining banners, and displays
maximum brand visibility strategically placed
and recognition throughout the exhibition
throughout the event venue, ensuring high
visibility and brand
exposure
services into the
exhibition space, allowing
attendees to experience
and interact with your
brand firsthand
activities and competitions
such as sim racing,
esports, and other skill-
related activities
EVENT & EXHIBITION
AUTOMOTIVE EXPERIENCE
 CAR MEET
IGNITE & UNITE
Experience the thrill of automotive craftsmanship and creativity as
enthusiasts proudly showcase their meticulously maintained rides. With
engaging activities, thrilling displays, and interactive showcases, Ignite &
Unite is a true celebration of the automotive lifestyle that will leave the
audience inspired, connected, and yearning for more.

TITLE SPONSORSHIP BRAND INTEGRATION ACTIVATION ZONE COLLABORATIVE BRANDING

Exclusive title sponsor of the
Ignite & Unite, gaining maximum
brand visibility and recognition
throughout the event
Prominent signage, banners, and
displays strategically placed
throughout the exhibition venue,
ensuring high visibility and
brand exposure
Sponsor specific activities or
competitions within the
communities and clubs, such
as car displays, car parades, and
moving car billboards/stickers
Brand exposure through
motorsports community
marketing, media coverage, live
streaming, and social media
campaigns, reaching a wide
audience of enthusiasts.
CAR MEET
GET LOW & LOUD
 FOOD TRUCK FIESTA
CELEBRATE THE COMMUNITY
With live music, entertaining performances, and a contagious atmosphere
of excitement, the Food Truck Fiesta is an event that transcends mere
dining. It's a celebration of community, where food lovers, families, and
friends come together to revel in the joy of good food and great company.
Embark on a journey where every bite is a celebration, and where food
becomes the gateway to an extraordinary experience.

TITLE SPONSORSHIP BRSPOKE RECIPES PRODUCT INTEGRATION BRANDING & SIGNAGE

Exclusive title sponsor of the
Ignite & Unite, gaining maximum
brand visibility and recognition
throughout the event
Featured food truck, with brand
logo prominently displayed on
the truck, menus, and signage,
maximizing exposure and
association with a specific
culinary offering.
Offer samples or integrate
products into participating
food trucks, allowing attendees
to experience and savor your
brand's offerings.
Showcase brands through
prominent signage, banners, and
displays strategically placed
throughout the event venue,
ensuring high visibility and brand
exposure.
FOOD TRUCK FIESTA
FINGER LICKING FOOD
 EVENT
OVERVIEW
WEEKEND EXTRAVAGANZA
2-day experience for automotive
enthusiasts, exhibition
showcasing local communities,
autocross and gymkhana races,
and the best food trucks in Ipoh
in one location
MOTORSPORTS ATTRACTION
Magnet for the motorsports
community, attracting motorsports
enthusiasts and passionate
individuals to come together, share
their love for speed and precision,
and connect with fellow
enthusiasts
AUDIENCE ENGAGEMENT
Audience engagement is a primary
focus of the Ipoh Motorsports
Festival and is designed to create an
immersive experience where
attendees can fully engage with
brands associated with the
motorsports community
BRANDING OPPORTUNITY
With extensive visibility and
exposure, the IMA allows brands
to connect with a passionate
audience of motorsports via
branding placements and
activities allowing businesses to
showcase their offerings and
forge engagements
 EVENT HOST EVENT CO-HOST SPECIAL GUEST APPEARANCES
DARYL BAPTIST SHANNEN TOTTEN MIKA HAKIMI
Official Shopee Host Host, Emcee, Model & Artist Racing Driver for Toyota Racing Gazoo
Hosted over 100 Livestreams Miss Universe Runner Up Professional Esports Simracer
Event Host & Emcee Miss Charm Malaysia 2021 Simracing Team Manager

@daryl.b_ @shannentotten @mikahakimi

@daryl.baptist @shannenjadetotten @mika.hakimi.14

RACE COMMENTATOR RACE COMMENTATOR
ENCIK BOB DJ REEFI
Sports Promoter Sports Promoter
Hosted over 100 Race Events Hosted over 100 Race Events
Event Host & Emcee Founder of Reefi Speed

@encikbobb @arifasyrafali

@bobketeburuk @arifasyrafali
KEY OPPORTUNITIES
ADVERTISEMENT &
PROMOTION
DIGITAL ADVERTISING
Online advertising exposure across various platforms, including social media, relevant forum and
websites to reach motorsports enthusiast and potential attendees.

怡保", Top Gear Malaysia and more to come.

Social media advertisement such as "Viral Perak", "Ipoh

TRADITIONAL ADVERTISING
Street bunting target with a high concentration potential attendees area.

MEDIA PARTNERSHIPS
Collaborate with local media such as radio stations and online publications to gain media exposure.

INFLUENCER, YOUTUBER AND SPECIAL GUEST INVITATIONS

Miss Universe Runner Up & Miss Charm Malaysia 2021 - Shannen Totten
Racing Driver for Toyota Gazoo Racing & Professional e-Sports Simracer - Mika Hakim

MOTORCARS CLUB INVITATIONS

Porsche Club Malaysia
M Owners Club Malaysia
LIVE
BROADCAST
With great pride, we would like to introduce an exciting initiative that will elevate the My Car Autoshow
to new heights this year - a live broadcast to showcase our Gymkhana and Autocross race events.

Furthermore, we recognize the importance of reaching a broader and potential audience for our
sponsors. By including the live broadcast, we can offer valuable advertising space, reach a larger
audience, and provide stronger brand presence for our sponsors. This live broadcast will serve as a prime
window for our sponsors to introduce their products and services to a global audience consisting of car
enthusiasts, industry professionals, and other automotive enthusiasts.
OTHER BRANDING OPPORTUNITIES
LEVERAGING CONNECTIONS
Harness IMA’s existing networks and platforms by tapping into various
channels such as social media networks, physical meetups, WhatsApp groups,
websites, and mainstream media to amplify brand visibility, engagement, and
reach.

SOCIAL COMMUNITY MEETUPS & WEBSITE MAINSTREAM

MEDIA PLATFORMS GATHERINGS TAKEOVER MEDIA
 SPONSORSHIP
OPPORTUNITIES
SPONSORSHIP
PACKAGES
BENEFITS & ENTITLEMENT
1. Credit on news release and logo appearance on digital advertising, posters and buntings
2. Dedicated 20ft x 40ft canopy come with light, ceiling fan, table, chairs and a cooling fan.
3. Logo Placement: Sponsor’s logo are prominently display on following items along the event
MAIN SPONSOR
• Stage backdrop (Primary position)
• Beachflag (4.5m Height) x 30 set
RM 40,000.00
• Racers' Car Sticker (Windscreen, Left/Right Door Sticker)(Primary position)
• Racers’ T-shirt (Primary position)
• Race Track Banner x 20 set
• Race Track A-Boards Banner (2 side) x 20 set
• Oil Drum with your logo placement (Positioned at the center of Race Track)
• Complimentary of 30min stage performance to highlight and showcase your product
• Logo appearance at the pre-event video advertising promoted across multiple channels including social media and digital platforms

logo
SPONSORSHIP
PACKAGES
BENEFITS & ENTITLEMENT
1. Credit on news release and logo appearance on digital advertising, posters and buntings
2. Dedicated 20ft x 40ft canopy come with light, ceiling fan, table, chairs and a cooling fan. CO SPONSOR
3. Logo Placement: Sponsor’s logo are prominently display on following items along the event
• Stage backdrop (Secondary position) RM 20,000.00
• Beachflag (4.5m Height) x 10 set
• Racers' Car Sticker (Left/Right Door Sticker)(Secondary position)
• Racers’ T-shirt (Secondary position)
• Race Track Banner x 10 set
• Race Track A-Boards Banner (2 side) x 10 set
• Complimentary of 30min stage performance to highlight and showcase your product
• Logo appearance at the pre-event video advertising promoted across multiple channels including social media and digital platforms

logo
SPONSORSHIP
PACKAGES
BENEFITS & ENTITLEMENT
1. Credit on news release and logo appearance on digital advertising, posters and buntings
EXHIBITOR
2. Dedicated 20ft x 20ft canopy come with light, ceiling fan, table, chairs and a cooling fan.
3. Complimentary of 20 min stage performance to highlight and showcase your product.
RM 5,000.00

BENEFITS & ENTITLEMENT INDIVIDUAL SPONSOR

1 . Up to 10x individual brand placement on an availability basis.
2 . Token of appreciation. RM 3,000.00
ADVERTISING
SPACE

LOGO PLACEMENT

LOGO PLACEMENT LOGO PLACEMENT LOGO PLACEMENT LOGO PLACEMENT

LOGO PLACEMENT
LOGO PLACEMENT
LOGO PLACEMENT LOGO PLACEMENT
2 SIDED
LOGO
PLACEMENT

2 SIDED
 GYMKHANA & AUTOCROSS PADDOCK AREA

EVENT SPACE
OVERVIEW
RC TRACK & CARS CAR MEETS

EXHIBITION FOOD TRUCK FIESTA

SPECIAL CARSHOW
VIP CARSHOW
EVENT SPACE &
LOCATION

STADIUM INDERA MULIA

IPOH, PERAK

EVENT FLOOR PLAN EVENT LOCATION AREA OVERALL LOCATION AREA

POSTER
DESIGN
POSTER
OTHER DESIGNS
SOCIAL MEDIA
PARTNERS
MEDIA
COVERAGE
TELEVISION COVERAGE :
GEMPAK SINAR HARIAN

NEW STRAITS TIMES BEBAS NEWS

HARIAN METRO MEDIA PRIMA

BLOGGERS :

BERITA HARIAN MEDIA HIBURAN TOP GEAR MALAYSIA

THE STAR KOSMO! RISE MALAYSIA

THANK YOU!