Executive Summary

As the pandemic comes to a close, there are certain things that may not remain the same. One of
these things may be online studying or working from home. This has made us realize the
importance of a proper sitting posture as bad posture may lead to several health hazards.
Problem Statement
We have found that in Malaysia, there are plenty of students have improper sitting posture from
young and have affected their spine position. Furthermore, since the beginning of online learning
students of all age groups have been studying online, which may further affect their sitting
posture as they spend more time in front of their desk looking at a computer or writing.
Solution
Our solution is to open a new chiropractic center in the Sunway area to provide chiropractic
services to the students nearby the area or any other consumers that may experience discomfort
due to improper sitting or standing posture. We provide cheap yet professional services to our
consumers and will have other promotional activities to help create brand awareness.
Market Potential
Based on our survey, there are around 75% of people who are interested in chiropractic services,
this gives us a good idea of our demand in the near area. Furthermore, our survey also shows that
there are around 50% of our participants that experience some physical pain such as back pain
while 40% are unsure whether they are experiencing pain. This shows us that our services are
needed here and that there will be potential consumers. Through our research, we also found that
Malaysia has a shortage of around 6,000 chiropractors.
Unique Selling Point
There are four unique selling points for our business, the first is low pricing of service, which is
lower than other professional clinics. Secondly, our location being in the Sunway area allows our
key customers to reach our clinic by public transport or on foot, saving time. Next, we also
provide online treatment to those that may not be able to attend physical therapy. Lastly, through
our mobile application, we provide access to certain information such as their treatment plan,
educational materials, and appointment scheduling.
Management Team
Our team are having 5 members which included our main manager, which is Hew Zi Jin,
financial manager, which is Chai Yi Shean, human resources manager which is Soh Zhi Qing,
marketing manager which is Soh Wei Lun and operational manager which is Cheok Xun Hao.
Financial Projections
Our financial projections shows that we will be breaking even in the third year of our operation
and will start making a profit by then as well. Our profit in the third year will also be around RM
60,000.